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Joanna Chrzanowska
เข้าร่วมเมื่อ 27 ส.ค. 2010
Bite sized learning for excellence in qualitative market research
Basic Essentials of Qualitative Research
If you want to learn to do focus groups or depth interviews, but you know nothing about qualitative research, you need to watch this video. Otherwise its like learning to drive, without knowing the power of your car, the rules of the road or where its safe to go. If you don't have 10 minutesnow , download and read the charts. www.qualitativemind.com/wp-content/uploads/2015/08/Basic-essentials-of-qualitative-research.pdf
มุมมอง: 975
วีดีโอ
The power of the research introduction
มุมมอง 2927 ปีที่แล้ว
The researcher's introduction is much more powerful than most people realise. It helps participants overcome any anxieties, sets the rules of engagement, and starts the process of building the relationship with the participant or the group. It covers ethical and legal obligations and gives the researcher permission to manage difficult people or situations later in the process.
Example of Laddering with hints and tips
มุมมอง 14K8 ปีที่แล้ว
In reality Laddering is a bit more complex than just asking the same question over again. This video shows some of the main blocks and how to overcome them
Why you will love Laddering
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An introduction to the powerful laddering process in research. It helps you easily reach emotional benefits from product features.
How to elicit features or constructs for Laddering
มุมมอง 2.7K8 ปีที่แล้ว
This video shows how the features that are important, emerge from discussion and are clarified. There are other ways of discovering which features or attributes to use: www.qualitativemind.com/product/love-laddering-training-pack/
Additional introduction for a Laddering interview
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It is important to explain exactly what will happen during a laddering interview, so add this after the normal introduction.
Implicit Association Test with captions
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Same video as the other IAT but this time with zoom, and burned in captions to explain the process better
Demonstration Qualitative Interview - how it should be done
มุมมอง 250K10 ปีที่แล้ว
Interviewer shows good quality of attention and listening, uses open questions and shows she values the answers, is aware respondent might be sensitive about admitting her needs, and guides her gently into offering realistic suggestions. Used with permission www.go2itech.org.
Demo qualitative interview with mistakes (Full Captions)
มุมมอง 283K10 ปีที่แล้ว
Can you spot at least 10 mistakes made by this interviewer? Then watch her do the same interview again, correctly, in the next video and notice she gets different (and much more useful) answers. th-cam.com/video/eNMTJTnrTQQ/w-d-xo.html Learn more about interviewing skills www.qualitativemind.com/new-to-qmr/ See the transcript of the interview www.qualitativemind.com/eliciting-skills-for-intervi...
6. Best practice in interviewing
มุมมอง 2.7K10 ปีที่แล้ว
These eliciting skills build on and relate to the mindset you need to be unbiased and open. The techniques combine to increase the validity of qualitative research by keeping it focused on the experience of the respondent.
5. How to avoid biases and leading
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As the researcher is the research instrument, he or she can unwittingly introduce biases into the research. Fortunately there are ways of counteracting this and keeping the findings valid. The secret is to get into the the right mindset before you start interviewing.
4. The Inconvenient Truth About Focus Groups
มุมมอง 1.3K10 ปีที่แล้ว
Groups or depth interviews? Don't use focus groups if you are going to stifle respondent interaction; you will be losing half the benefits. Moderating means managing the process as well as the questions.
3. How to Choose the Right Method
มุมมอง 1.2K10 ปีที่แล้ว
Having analysed the business question (video 2) you will have an indication of what methods will suit your research objectives. Now review the main types of qualitative methods to see what options you have.
2. The most important question of all in qualitative research
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Invest in thinking about the one key question that guides your whole project
1. Understanding 21st Century Qualitative Research
มุมมอง 29K10 ปีที่แล้ว
What is qualitative nowadays? Life used to be simple qualitative research had small samples and looked for in-depth understanding; quantitative had large samples that allowed statistical inferences to be made. With new online methods such as social media listening and communities, the link between sample size and depth has been broken. The qualitative approach is a way of thinking, which can be...