In this episode of Deeper Sync, the Deep Sync team discusses the importance of high-quality data in the advertising industry, changes the industry is facing, the rising value of universal identifiers, and more.
00:30: Intro
02:10: How should marketers think about third-party cookies going forward?
03:44: How do you build an accurate data foundation?
08:48: How should brands start using universal identifiers?
12:08: How should major CPG brands think about walled gardens, third-party cookies, and universal identifiers?
13:50: How should brands be thinking about AI, and what steps should they take to use it effectively?
16:15: How should CEOs approach AI?
19:54: Data word associations (speed round)
22:32: What do we see as the future of the advertising industry?
27:07 Outro
#advertisingindustry #thirdpartycookies #dataquality