Brand Federation
Brand Federation
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Omnicom & IPG | Cold Take
In this Cold Take, Matt Williams (Managing Partner at Brand Federation) talks about the big news in the advertising industry earlier this week: the merger of two big holding companies, Omnicom and Interpublic. He shares what's going on in the advertising holding company business, the benefits of consolidation, and some of the possible implications from the merger.
Timestamps:
00:00 Omnicom & IPG Merger
00:37 IPG in the Last Few Years
01:29 Reasons for the Merger
04:05 Implications in the Advertising Industry
07:32 The Takeaway
Links to Follow Us ⤵
LinkedIn: www.linkedin.com/company/brandfederation
Website: www.brandfederation.com
Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. Watch more Cold Takes on our website: hubs.la/Q02pCjQP0
Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.
Learn more about Brand Strategy at Brand Federation: www.brandfederation.com/products/brand-strategy
Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: www.brandfederation.com/about#matt
Rian Chandler-Dovis is a Managing Partner at Brand Federation.
Get to know Rian: www.brandfederation.com/about#rian
Tags:
#starbucks #nike #brianniccol #newceo #newceos #elliotthill #ceo #cmo #marketingleaders #jcpenney #redlobster #vanguard #brandmanagement #brandingstrategy #branding #brand #brandconsultancy #brandconsultants #brandconsulting #brandmarketing #marketing #brandmarketer #brandstrategist
มุมมอง: 55

วีดีโอ

2024 Naughty & Nice List for Brands | Beer & Brands | Episode 26
มุมมอง 9521 วันที่ผ่านมา
Our annual Naughty & Nice List for Brands is here! Kelly O'Keefe and Matt Williams (Managing Partners at Brand Federation) made their list and they've checked it twice. Plus, they share a bonus list of brands that "Santa" is watching in 2025. Timestamps 00:00 Titlecard 00:21 Intro to Naughty & Nice List for Brands 01:34 Naughty List for Brands 2024 01:48 Naughty: Boeing 05:15 Naughty: Intel 07:...
Energizing Financial Services Brands
มุมมอง 822 หลายเดือนก่อน
Matt Williams and Rian Chandler-Dovis (Managing Partners at Brand Federation) share some strategic observations in financial services marketing that highlight a massive opportunity for mid-market and smaller banks. Timestamps: 00:00 Observations in Financial Services Marketing 01:38 Opportunities for Financial Services Companies 03:20 Case Study: Farm Bureau Bank 03:50 Differentiation for Mid-M...
Energizing Association Brands
มุมมอง 193 หลายเดือนก่อน
At Brand Federation, we've been fortunate enough to work with lots of association brands all over the world, organizations that represent trade groups and whole industries assembled by members who pay to participate and share influence, learnings, and connections among one another. The key to all of these association brands is that they have to provide value to existing and prospective members ...
Starbucks, Nike, & Getting Brands Back to Their Core | Cold Take
มุมมอง 703 หลายเดือนก่อน
In this Cold Take, Matt Williams applauds the first moves of the new CEOs at Starbucks and Nike: getting their brands back to their core and using it as a jumping off place for innovation. Timestamps: 00:00 Intro to Cold Takes 00:08 On the Last Cold Take 00:15 First Moves of New CEOs at Starbucks & Nike 01:28 Suggestions for Next Steps 03:12 The Takeaway Links to Follow Us ⤵ LinkedIn: www.linke...
Brands & The New CEO Effect | Cold Take
มุมมอง 614 หลายเดือนก่อน
In this Cold Take, Matt Williams and Rian Chandler-Dovis (Managing Partners at Brand Federation) explore a new trend in the C-suite: new CEOs coming into companies. Timestamps: 00:00 Intro to Cold Takes 00:12 New External CEOs 01:04 Case Study: Ron Johnson & JCPenney 02:08 Brand Management Lesson for New External CEOs 02:37 Case Study: Mike Eskew & UPS 03:35 Brand Management Lesson for Incumben...
Brand Winners & Losers at the Summer Games | Beer & Brands | Episode 25
มุมมอง 755 หลายเดือนก่อน
This special edition of Beer & Brands harkens back to our first episode of this series: the brand winners and losers of the Summer Games. Timestamps 00:00 Titlecard 00:48 Intro to Brand Winners & Losers at the Summer Games 01:44 Brand Winner: Eli Lilly 03:10 Brand Winner: Snoop Dogg 04:37 Brand Winner: NBC / Peacock 05:55 Brand Winner: Simone Biles 07:30 Brand Winner: Women's Athletics 08:45 Br...
Bandit Running | Cold Take
มุมมอง 3236 หลายเดือนก่อน
In this Cold Take, Matt Williams (Managing Partner at Brand Federation) shares an important lesson for any challenger brand. Timestamps: 00:00 Intro to Cold Takes 00:16 Trials for the Summer Gamess 00:28 Bandit Running & the Unsponsored Project 02:02 Levels of Greatness with Bandit's Brand Activation 03:10 The Takeaway Links to Follow Us ⤵ LinkedIn: www.linkedin.com/company/brandfederation Webs...
Brands & Trust | Cold Take
มุมมอง 306 หลายเดือนก่อน
In this Cold Take, Kelly O'Keefe and Matt Williams look at the currency of brands: trust. Timestamps: 00:00 Intro to Cold Takes 00:24 Trust 01:06 Gallup Report on Confidence in Institutions 02:43 Branding Implications 05:44 John Stewart Discussion on Corporate DEI Programs 07:16 Case Studies: Volkswagen & Well Fargo 09:55 The Takeaway Links to Follow Us ⤵ LinkedIn: www.linkedin.com/company/bran...
Gap & Reinvigorating the Flagship Brand | Cold Take
มุมมอง 567 หลายเดือนก่อน
In this Cold Take, Matt Williams breaks down the Gap's reinvigoration in the wake of their quarterly earnings that saw growth in all of their brands for the first time in decades. Timestamps: 00:00 Intro to Cold Takes 00:11 Shoutout to Grow 00:29 What's going on with the Gap 02:02 Brand Federation's Playbook 02:23 Oval 1: Brand Conviction 03:01 Oval 2: Culture 03:25 Oval 3: Experience 04:15 Ova...
Sesame Street & Raising Cane's | Cold Take
มุมมอง 327 หลายเดือนก่อน
In this Cold Take, Kelly O'Keefe and Rian Chandler-Dovis talk about how culture is the glue between brands and the integrity of organizations across time, media, and space. Timestamps: 00:00 Intro to Cold Takes 00:19 What's going on with Sesame Street 04:48 What's going on with Raising Cane's 08:16 The Takeaways Links to Follow Us ⤵ LinkedIn: www.linkedin.com/company/brandfederation Website: ww...
Howard Schultz's LinkedIn Post & Apple's iPad Crush! Ad | Cold Take
มุมมอง 688 หลายเดือนก่อน
In this Cold Take, Kelly O'Keefe and Matt Williams found a through line that connects two branding new stories last week about two big brands: Starbucks and Apple. Timestamps: 00:00 Intro to Cold Takes 00:22 What's Going on with Starbucks and Apple 00:43 Reactions to Howard Schultz's LinkedIn Post 09:19 Reactions to Apple's iPad Ad 14:59 The Takeaways Links to Follow Us ⤵ LinkedIn: www.linkedin...
Boeing & Crisis Brand Management | Cold Take
มุมมอง 539 หลายเดือนก่อน
In this Cold Take, Kelly O'Keefe and Matt Williams talk about navigating crisis brand management with the "new CEO" of Boeing. Timestamps: 00:00 Intro to Cold Take Episode 00:15 What's Happening with Boeing 00:48 Question from Boeing's "New CEO" 01:40 Case Study: Steve Jobs Coming Back to Apple 02:17 Advice to New CEO on Bringing Boeing's Brand Back 06:57 Case Study: J&J Pulling Tylenol Off the...
General Electric (GE) & Brand Portfolio Management | Cold Take
มุมมอง 629 หลายเดือนก่อน
In this Cold Take, Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of General Electric into three separate brands. Timestamps: 00:00 Intro to Cold Takes 00:21 General Electric's Split Into Three Brands 00:56 Business Strategy Story 03:56 Brand Strategy Story 07:10 The Takeaways Links to Follow Us ⤵ LinkedIn: www.linkedin.com/company/brandfederation We...
Unilever & Ben & Jerry's | Cold Take
มุมมอง 1059 หลายเดือนก่อน
Unilever & Ben & Jerry's | Cold Take
Walmart & Manager Academy | Cold Take
มุมมอง 7210 หลายเดือนก่อน
Walmart & Manager Academy | Cold Take
Wendy's & Dynamic Pricing | Cold Take
มุมมอง 8410 หลายเดือนก่อน
Wendy's & Dynamic Pricing | Cold Take
State of Work Update, Q1 2024 | Cold Take
มุมมอง 3710 หลายเดือนก่อน
State of Work Update, Q1 2024 | Cold Take
M&A Branding Considerations with Capital One & Discover Financial | Cold Take
มุมมอง 9210 หลายเดือนก่อน
M&A Branding Considerations with Capital One & Discover Financial | Cold Take
Reactions to Super Bowl LVIII Advertising | Cold Take
มุมมอง 8911 หลายเดือนก่อน
Reactions to Super Bowl LVIII Advertising | Cold Take
Organic vs Manufactured Buzz | Cold Take
มุมมอง 3211 หลายเดือนก่อน
Organic vs Manufactured Buzz | Cold Take
Updates on Apple & OpenAI | Cold Take
มุมมอง 42ปีที่แล้ว
Updates on Apple & OpenAI | Cold Take
Naughty & Nice List for Brands 2023 | Beer & Brands | Episode 24
มุมมอง 156ปีที่แล้ว
Naughty & Nice List for Brands 2023 | Beer & Brands | Episode 24
The Gap Between CEOs & Their CMOs | Cold Take
มุมมอง 19ปีที่แล้ว
The Gap Between CEOs & Their CMOs | Cold Take
Barnes & Noble & The Boundaries of Brand Identity | Cold Take
มุมมอง 39ปีที่แล้ว
Barnes & Noble & The Boundaries of Brand Identity | Cold Take
Delta Airlines & Admitting Mistakes | Cold Take
มุมมอง 73ปีที่แล้ว
Delta Airlines & Admitting Mistakes | Cold Take
Taylor Swift & The Eras Tour | Cold Take
มุมมอง 72ปีที่แล้ว
Taylor Swift & The Eras Tour | Cold Take
Speaking Brands & Marketing with a CFO | Beer & Brands | Episode 23
มุมมอง 59ปีที่แล้ว
Speaking Brands & Marketing with a CFO | Beer & Brands | Episode 23
Smucker's & The $5.6 Billion Hostess Acquisition | Cold Take
มุมมอง 71ปีที่แล้ว
Smucker's & The $5.6 Billion Hostess Acquisition | Cold Take
Smuckers & Core Weeks | Cold Take
มุมมอง 39ปีที่แล้ว
Smuckers & Core Weeks | Cold Take

ความคิดเห็น

  • @GuyAntonioli-d9p
    @GuyAntonioli-d9p 4 หลายเดือนก่อน

    Great commentary though thought you would talk about more advertising executions, not just Eli Lily and Nike, for which your take was right on - especially about Nike having lost its soul. Snoop Dog definitely was a plus!!!

  • @steve-okeefe
    @steve-okeefe 5 หลายเดือนก่อน

    Great discussion! I will add, however, that AI likely made possible the great Peacock App coverage of the summer games which you praise at the beginning of the show.

  • @ewatson4901
    @ewatson4901 8 หลายเดือนก่อน

    Idk how I got recommend this video, but you two are very wholesome. Keep up the good work 😊

    • @brandfederation
      @brandfederation 8 หลายเดือนก่อน

      Thank you, and welcome!

  • @w4stedfi3nd74
    @w4stedfi3nd74 10 หลายเดือนก่อน

    Loved the credit report jingles!

  • @mikebutler7476
    @mikebutler7476 ปีที่แล้ว

    What an idi- It’s a fraud

  • @macworks9389
    @macworks9389 ปีที่แล้ว

    I have been Diamond since it came out and have 1.8M miles. Bastian said they made a mistake but there has been no change. Remember they will always control the changes. Typical abusive relationship. "I'm sorry I hit you and I promise I won't hit you again." Get out and start a new relationship. Maybe it is not exclusive but whatever it is it should be right for you.

  • @vincentrapa948
    @vincentrapa948 ปีที่แล้ว

    My read of the Delta CEO's comment was we made a mistake of trying to shovel all these changes down our loyal customers throats in one try. Instead we'll do it one tablespoon over time.

  • @getlivewire
    @getlivewire ปีที่แล้ว

    👏

  • @getlivewire
    @getlivewire ปีที่แล้ว

    🧡

  • @evargas9491
    @evargas9491 ปีที่แล้ว

    *Promo SM* 😂

  • @dickyt1318
    @dickyt1318 ปีที่แล้ว

    but what if your values are not shared by the majority ? Do you insist that they need to change & accept your value-set because you know them to be correct and they wrong, surely this is the essence of wokeness ?!

  • @fellowyou2ber
    @fellowyou2ber ปีที่แล้ว

    This is the unfortunate reality of the corporate virtue signal. Holding or at least purporting to hold progressive values is a long-term commitment, and a company like Anheuser Busch (InBev) won't be willing to take the short-term hit for the long-term gain. They wanted to have it both ways, but even people smart enough to know that sometimes you have to lose now to win later are still beholden to shareholders, many of whom are not comfortable with losing at all.

  • @CurtisBenjaminIsrael4453
    @CurtisBenjaminIsrael4453 ปีที่แล้ว

    Pepsi IS drugs. Which is why so many people, including myself, DONT drink it. What natural drink have that;color?

  • @csdcreations
    @csdcreations ปีที่แล้ว

    What the frick is this?! This can't be real. It makes me feel like people are running out of things to do. What is the reason?! If it ain't broke, don't fix it!!

  • @AlysiasArtStudio
    @AlysiasArtStudio ปีที่แล้ว

    Insightful!

  • @alaniskelvin9003
    @alaniskelvin9003 2 ปีที่แล้ว

    I hope to see more exciting videos like this one in the near future. You desperately need promo sm!!

  • @aleksandry.7213
    @aleksandry.7213 2 ปีที่แล้ว

    the owner of Patagonia right? that was some of the only good news I’ve heard all year

    • @brandfederation
      @brandfederation 2 ปีที่แล้ว

      Yes! Definitely one of the best business stories of this year.

  • @buttqueef9900
    @buttqueef9900 2 ปีที่แล้ว

    Motherfucker what company. God damn it

  • @stephenharriau1406
    @stephenharriau1406 2 ปีที่แล้ว

    Moonbats

  • @guadalupehuffman6791
    @guadalupehuffman6791 2 ปีที่แล้ว

    ✅ 𝓅𝓇o𝓂o𝓈𝓂