Join Bas van Bokhorst, Managing Partner of Greenberry, and Jouko Huismans, CEO of Prepr, as they discuss the trends, challenges, and innovative solutions that help agencies adapt and remain relevant in a fast-evolving market.
Key Topics Covered
Market trends and challenges: Bas shares how insourcing and artificial intelligence are changing agency work.
Greenberry's adaptation strategies: In response to these trends and challenges, Greenberry has adapted by introducing the "Embedded Agency" model for closer client collaboration and an educational “Academy” for client training.
Tech trends: Technology plays a crucial role in Greenberry’s strategy. Bas highlighted the importance of frameworks like Next.js and React and the adoption of new technologies like headless CMS with essential features such as preview functions.
Optimizing client relationships: Bas provides key strategies for building enduring partnerships and prioritizing user-centric approaches.
Tips from Greenberry: Never stop learning. Greenberry stays ahead by ensuring ongoing education through internal sessions and external training.
Connect with Us:
- Subscribe for more Agency Talks: www.youtube.com/@UCRnv8DcmqWVnkWX2oDJE26A
- Learn more about Greenberry: www.greenberry.nl/
- Follow Prepr for updates: preprcms, www.linkedin.com/company/preprcms/, preprcms
Stay tuned for our next episode of Agency Talks. Remember to like, comment, and share your thoughts on how your agency is staying ahead in today’s digital age!
About Agency Talks: Agency Talks are exclusive video interviews with top agencies, that bring you the latest discussions and insights into trends and challenges, featuring industry leaders and experts sharing their experiences and strategies.
About Greenberry: Greenberry is a strategic design bureau based in Utrecht, Netherlands, specializing in solving complex challenges in the social domain, including sustainability, education, and energy transition.
Chapters
0:00 Intro
02:27 Market changes and trends
08:03 Strategic development and Greenberry’s adaptation
11:36 Tech trends and their impact
13:26 Long-term client relationships and user-driven development
19:39 How to stay up to date with industry trends
21:49 Tips for other agencies
Hashtags: #TechInnovation #StrategicDesign #DigitalStrategy #HeadlessCMS #AgencyTrends