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We pause services for clients that are non sufficient funds. To track that we put a tag on their account called paused. Any paused accounts are checked on a regular basis and contacted to either see if they want to restart or drop! If they get a card on file and pay then we will notice when scanning the paused tag.

Should have just sent you this instead of gabbing on zoom for 90 minutes 😳

Great point!

Thanks!

🙏🏼🙏🏼

Yes very much a part of growing! In the beginning it is for sure the hardest to earn p4p as a team member because of the drive times. I noticed our team could start to hit p4p when we crossed 100 recurring clients. It didn’t get good until around 140 clients and then when we raised prices to $80/hr it really got good! Now our peak performers are over $25 a hour to just mow grass!!!!

@@Notmuchhutch Oh wow, that’s awesome! We have some work to do. Thank you for this.

@@EstrellaLawns you got it! It seems impossible at first but the harder and faster you attack it (especially right now during the spring rush) the faster you’ll get yourself past this hard part! Bring your team members in on it! I used to explain how important they were in the process. The better job they did the less churn we had and more referrals we would get. The more clients we had the more they could make! Your front line team members help you grow more than you or they would ever know!

@@Notmuchhutch your the door hanger expert! We have thousands of door hangers that need to be passed out and haven’t had time to pass them out due to being swamped from just Google listing and Google click ads

@@EstrellaLawns I’d consider paying the team to help get them out! Or simply do 5 arounds on the houses you currently service (the house to the left, house to the right, and three across the street)

We live in a transition zone (half the lawns are cool season, half are warm season) so not all of them are growing quickly in the spring. If your market is not mixed then yes I would recommend increasing up to 40% to help combat the extra growth! We do not have a minimum for one time jobs! They typically are never less than $150 after 1 hour plus estimator fees and dump fees.

@@Notmuchhutchgot it. Thanks. We are in Wa state, so cool season grasses. We have not implemented an estimator fee yet. Thanks for the info!

@@urbanrootslandscaping3874 estimator fees should help cover the cost of your admin/office overhead! For sure recommend them if you are in profit mode. If you are in growth don’t include them to help grow faster.

Will do!

Appreciate it, I’ve learned from the best!

Still got to make sure the projections look good and not use it as a crutch! But otherwise much less stress!

Thanks brother! Your new business might be like business B 🤑

Got a few lined up for the next few days! I’d be a fool to not listen to those ahead of me. Time to learn the content game 🫡

A warm data base could be a video all on its own. Business B is a cash machine! And they all will be soon! Thankful I have a great team in place to run these locations🙏🏼

If it is really bad I will write "Initial $XX" on the top. Otherwise we just eat the price. consider it part of the customer acquisition cost. I'd rather have a customer that will pay me $2,000 a year, then try to charge them 2-3x on a initial and they drop us bc they think we are scamming them.

@@Notmuchhutchgotcha man, great advice. Keep up the great videos, they’ve helped me a ton.

He was not the owner, Mike owned the locations! He did documented the process of starting multiple at one time for Mike!

Hopefully no less than 1.7M

Obtaining 5-10% of your market seems very doable. I don’t have any science behind that number, but here’s my best break down (assuming the market is similar to mine). Let’s say there are roughly 5 large multimillion dollar companies in any given service area. I’d assume they on average have less than 1000 homes on their recurring route. (That’s a 3+ million dollar business assuming only simple services) that would be 5,000 out of 8,000 total addressable homes! That’s leaves 3,000 for all the solo guys doing anywhere between 20-200 lawns. We know there’s 100 solo guys in any area adding up to the remaining amount. I want to be the best of the best so 10% of a market seems reasonable. Of course I’d like to have 20 or 25% over time but it takes many years to establish that kind of dominance!

​@@Notmuchhutch Interesting! I don't think 20-25% is possible. Out of curiosity, I looked up the data for Mike's Bellingham shop (I only have the info he shared publicly, so adjust accordingly) and plugged in your numbers. Bellingham School District has 49,749 households; times .4 = 19,899 times .05 = 995 customers at 5% 995 customers @ $2,000 revenue per customer = $1,990,000 Mike has said he's doing around $1.6m in Bellingham. That would be around 4% or 1.6% of the total households in the area @ $2k per customer average spend. I'm actually wondering if the 40% number is accurate. The survey I found had a pretty small sample size (1,721 people). I would love to hear from more companies to see if they are getting that much market share. We are still growing (this is our 4th year) and are at .75% of the total households. Our average spend for full mowing season customers is around $2,400. ~22 average mow services per season. (To simplify the math you showed, 40% and then 5% is just 2% of total households. To put it another way; if you go to censusreporter.org and find the number of households in your area, 2% of that total is the 5% you were showing. It's not perfect, as you may or may not cover an entire school district, but it's how I run my service areas.)

Great breakdown! Good point on the 2% for easy math. I meant to make a video response to this and forgot. But here's my 2 cents again... I think 40% is likely the right average across America and I would bet that is accurate and likely rising (more old people and less hard working young people). Remember lower income, rural, and down town city areas likely are not paying for services so there might be parts of states with as low as 5% using a service. Verse high income zip codes in tightly packed residential neighborhoods that might be closer to 70% of homes using lawn services. McDonalds has 42% of the Global fast food market. Apple has 61% of the US phone market. Amazon has 38% of total US e-commerce. Granted theses are national brands that have been in business for decades but I think they show that if you are the top of your league you can have a massive market share. Even in your a small town there is tons of room for growth. I believe it is totally reasonable that a matured company with high quality standards could take over 20% of the entire market (50% of the addressable 40% of homes using lawn services)!

Being bald makes me faster on the mower. Less wind resistance

Thanks for watching!

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One day I’ll have a nice team to make some sweet videos like yours! Thanks for the support💛