In an era where platforms like TH-cam and Spotify are introducing premium ad-free subscriptions, and Netflix has flipped the script by launching a lower-priced ad-supported model, the dynamics of consumer choice and advertising revenue are more complex than ever.
A recent study by Marketing Associate Professor LIN Song dives into these intriguing shifts and uncovers the economic logic behind them. Discover how price discrimination plays a pivotal role in shaping these strategies and what it means for both consumers and advertisers.
Curious about the implications of "two-sided price discrimination"? Read on to explore the fascinating insights from this research! bit.ly/4eVO9ga
#HKUSTBusinessSchool #BizInsightHKUST #HKUSTResearch #advertising