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tomorrow's designers
เข้าร่วมเมื่อ 2 ต.ค. 2024
bringing insight and clarity to the next generation of designers.
inside the design team at Coca-Cola
a conversation with Damian Mycroft, Senior Design Director and Head of Industrial Design at Coca-Cola.
We get a behind-the-scenes look into the design team that's responsible for safeguarding and forwarding the most widely recognised brand on the planet.
We uncover how they design so successfully for such a global market, how their design language and principles are changing, and what role the next generation of designers can play in leading Coca-Cola's design team into the future!
LINKS:
Link to Spotify:
open.spotify.com/episode/2EVX63sRjYb6QnVbENhH5k?si=12f8f8a1bc9b4287
Link to Apple Podcasts:
podcasts.apple.com/gb/podcast/tomorrows-designers/id1723242387
Fergus Inns on LinkedIn:
www.linkedin.com/in/fergus-inns
Damian Mycroft on LinkedIn:
linkedin.com/in/damianmycroft
CHAPTERS:
01:16 how will Coca-Cola finally conquer Scotland?!
02:16 Damian's transition from university into the design industry
04:45 Damian's key lessons from his journey to Coca-Cola
05:52 'day-to-day life' in the Coca-Cola global design team
06:52 beyond the bottle, where is Industrial Design also used?
08:02 how does Coca-Cola design deals with such a global audience?
09:45 tips for how to design with a 'global approach'
10:32 does designing for Coca-Cola feel like a big responsibility?
12:45 how is Coca-Cola keeping up with the ever evolving consumer landscape?
14:18 how has Coca-Cola's design process changed in the last 10 years?
15:18 does design have a seat at the 'decision-making table'?!
16:17 the role of young designers in future-proofing Coca-Cola
17:45 how to be disruptive but also stay true to Coca-Cola's historic legacy
19:23 the common branding mistakes design students make
20:58 advice for properly understanding and designing for brands.
21:56 how does Coca-Cola design measure return on investment?
23:28 3 traits that junior designers NEED to land a job at Coca-Cola
25:41 what roles are Coca-Cola currently hiring?
26:31 top advice to young designers.
27:18 one question Damian always asks in interviews.
28:29 what inspires Damian?
30:02 the advice would Damian give to his young design self.
31:14 the advice Damian's younger self gives him now.
We get a behind-the-scenes look into the design team that's responsible for safeguarding and forwarding the most widely recognised brand on the planet.
We uncover how they design so successfully for such a global market, how their design language and principles are changing, and what role the next generation of designers can play in leading Coca-Cola's design team into the future!
LINKS:
Link to Spotify:
open.spotify.com/episode/2EVX63sRjYb6QnVbENhH5k?si=12f8f8a1bc9b4287
Link to Apple Podcasts:
podcasts.apple.com/gb/podcast/tomorrows-designers/id1723242387
Fergus Inns on LinkedIn:
www.linkedin.com/in/fergus-inns
Damian Mycroft on LinkedIn:
linkedin.com/in/damianmycroft
CHAPTERS:
01:16 how will Coca-Cola finally conquer Scotland?!
02:16 Damian's transition from university into the design industry
04:45 Damian's key lessons from his journey to Coca-Cola
05:52 'day-to-day life' in the Coca-Cola global design team
06:52 beyond the bottle, where is Industrial Design also used?
08:02 how does Coca-Cola design deals with such a global audience?
09:45 tips for how to design with a 'global approach'
10:32 does designing for Coca-Cola feel like a big responsibility?
12:45 how is Coca-Cola keeping up with the ever evolving consumer landscape?
14:18 how has Coca-Cola's design process changed in the last 10 years?
15:18 does design have a seat at the 'decision-making table'?!
16:17 the role of young designers in future-proofing Coca-Cola
17:45 how to be disruptive but also stay true to Coca-Cola's historic legacy
19:23 the common branding mistakes design students make
20:58 advice for properly understanding and designing for brands.
21:56 how does Coca-Cola design measure return on investment?
23:28 3 traits that junior designers NEED to land a job at Coca-Cola
25:41 what roles are Coca-Cola currently hiring?
26:31 top advice to young designers.
27:18 one question Damian always asks in interviews.
28:29 what inspires Damian?
30:02 the advice would Damian give to his young design self.
31:14 the advice Damian's younger self gives him now.
มุมมอง: 148
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Great video, very insightful
9:03 the shock 😂
@@anamarrs2170 , coke warm was crazy.
Ferguson's got those questions that we are exactly craving to get answers for. Good work! 👏👏👏
Appreciate it! It was good to finally ask them to someone who's done it all before.
Super interesting. Nice talk and good questions!
Appreciate it!
A fascinating watch Fergus! Great questions and some insightful responses👍
Appreciate it, Jonny!
I met Wayne at New Designers in 2004 when I graduated, so great to see him on the show. As someone that has been working in the medical design industry for 20 years, I have to agree with all of his advise.
He's one of the best in the industry, and can provide a huge amount of clarity and focus to us young designers. Glad you enjoyed it 🚀
Thanks Mollie for your kind words and great to be on the awesome Tomorrow's Designers podcast 👌