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First Round Review: Jessi Craige Shikman on 10 years of excellence
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.
This episode is brought to you by our friends at Duckbill (www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.
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Timestamps:
00:00 Intro
03:03 Who is Jessi Craige?
03:25 Jessi’s background.
04:03 Editor’s role at First Round Capital.
05:54 Content’s purpose at First Round Capital.
06:53 Creating relevant expert-led content.
09:59 Jessi’s day-to-day and content calendar.
11:05 Are there still available topics to cover?
12:17 Has AI creeped into their workflow?
14:02 Differences in creating content for SaaS companies and a VC firm.
18:30 Content reporting at First Round Capital.
19:28 Investing in owned channels.
21:26 Are there technical SEO issues with a large library of content?
22:29 The intersection of the Review and their podcast.
24:01 Is there a significant video component to content in the First Round?
25:03 Transitioning from a writing role to an editor role.
26:33 Editorial tips to make writers better.
28:00 How much time does the editorial work take?
29:59 What to expect from the First Round.
30:44 Learn more about Jessi and First Round Capital and get in touch.
31:28 Outro
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Useful Links:
www.linkedin.com/in/jessi-craige-shikman-47650a75/
review.firstround.com/
every.to/
lex.page/
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Previous Episodes:
► Redpoint Content: Becky Lawlor on original research done right th-cam.com/video/MNhFoWaVb2M/w-d-xo.html
► Freshpaint: Ray Mina on the role of content in highly regulated industries:th-cam.com/video/QK0fNpReB-8/w-d-xo.html
► Content Sparring: Erica Schneider is charting her own path
th-cam.com/video/8cJ5OFBPVUg/w-d-xo.html
************************
Stay Tuned:
► Website: www.superpath.co/
► TH-cam: www.youtube.com/@superpath
► LinkedIn: www.linkedin.com/company/superpath/
► Twitter: superpathco
มุมมอง: 0

วีดีโอ

Buffer: Hailley Griffis on the intersection of comms and content
มุมมอง 1112 ชั่วโมงที่ผ่านมา
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more. This episode is brought to you by our friends at SHUFFLL (shuffll.com/). Timestamps: 00:00 Intro 02:58 Who's Haley Griffis? 03:14 Haley's background. 05:0...
Softr: Jakub Rudnik on how to market a product with infinite use cases
มุมมอง 26วันที่ผ่านมา
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more. This episode is brought to you by our friends at Captain (www.contentcaptain.io/ and echoreads.io/). Timestamps: 00:00 Intro 03:07 Who is Jakub Rudnik? 04:13 Jakub’s background. 07:55 What’s Softr and its core use cas...
Redpoint Content: Becky Lawlor on original research done right
มุมมอง 5414 วันที่ผ่านมา
In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more. This episode is brought to you by our friends at Duckbill (www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months. Timestamps: 00:00 Intro 03:09 Who is Becky Lawlor? 04:05 The role of or...
Freshpaint: Ray Mina on the role of content in highly regulated industries
มุมมอง 1021 วันที่ผ่านมา
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more. This episode is brought to you by our friends at Minuttia (minuttia.com). 00:00 Intro 01:36 Who is Ray Mina and What is Freshpaint? 02:47 The challenges of CDPs in healthca...
Fordham University School of Law: Kisha Velasquez on a startup vs an academic setting
มุมมอง 14หลายเดือนก่อน
In this episode of Content Briefly, we’ve interviewed Kisha Velasquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more. Timestamps: 00:00 Intro 03:25 Who is Kisha Velasquez? 03:55 Kisha’s background. 07:28 Going into content marketing with an entrepreneurship ...
Content Sparring: Erica Schneider is charting her own path
มุมมอง 48หลายเดือนก่อน
In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more. This episode is brought to you by our friends at Captain (www.contentcaptain.io/ and echoreads.io/). Timestamps: 00:00 Intro 02:29 Who is Erica Schneider? 03:15 Erica Schneider’s backgrou...
Siege Media: Ross Hudgens' strategy for sustainable, healthy growth
มุมมอง 43หลายเดือนก่อน
In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (www.verblio.com/) - contact megan@verblio.com. Timestamps: 00:00 Intro. 02:59 Who is Ross Hudgens? 03:40...
Webinar: How to Use AI to Combine Content Marketing with Sales: A Captain Showcase
มุมมอง 83หลายเดือนก่อน
Use code "SUPERPATH30" for 30% off → www.contentcaptain.io/
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
มุมมอง 58หลายเดือนก่อน
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more. This episode is brought to you by our friends at Campf...
Juro: Tom Bangay on building customer personas and creating content for their target market
มุมมอง 412 หลายเดือนก่อน
In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, of Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more. This episode is brought to you by our friends at Minuttia (minuttia.com). Timestamps: 00:00 Intro 01:16 Who is Tom Bangay? 02:04 Tom’s Background. 02:54 What’s Juro? 04:07 Usi...
Superpath Pro Refresh
มุมมอง 162 หลายเดือนก่อน
Superpath Pro Refresh
The 2023 State of Content Marketing Report
มุมมอง 182 หลายเดือนก่อน
The 2023 State of Content Marketing Report
B2B Podcasting AMA (Part 1) with Ryan Tabb, CEO of Podsicle Media
มุมมอง 262 หลายเดือนก่อน
B2B Podcasting AMA (Part 1) with Ryan Tabb, CEO of Podsicle Media
B2B YouTube Strategy: Office hours with Ben Toalson
มุมมอง 122 หลายเดือนก่อน
B2B TH-cam Strategy: Office hours with Ben Toalson
[Webinar] A Topic Cluster Case Study (with Real Examples and Data)
มุมมอง 212 หลายเดือนก่อน
[Webinar] A Topic Cluster Case Study (with Real Examples and Data)
[Webinar] Verblio's 2022 Content Survey Results
มุมมอง 22 หลายเดือนก่อน
[Webinar] Verblio's 2022 Content Survey Results
Office Hours with John Collins, Former Content Director at Intercom and Ramp
มุมมอง 72 หลายเดือนก่อน
Office Hours with John Collins, Former Content Director at Intercom and Ramp
B2B Podcasting AMA (Part 2) with Ryan Tabb, CEO of Podsicle Media
มุมมอง 272 หลายเดือนก่อน
B2B Podcasting AMA (Part 2) with Ryan Tabb, CEO of Podsicle Media
[Webinar] How to Create SEO Content Briefs for Your Writers (& Templates)
มุมมอง 2232 หลายเดือนก่อน
[Webinar] How to Create SEO Content Briefs for Your Writers (& Templates)
How to Perform a Content Audit on Your Blog [Webinar]
มุมมอง 262 หลายเดือนก่อน
How to Perform a Content Audit on Your Blog [Webinar]
How to Create Templated Newsletters Powered by A.I.
มุมมอง 42 หลายเดือนก่อน
How to Create Templated Newsletters Powered by A.I.
How to Find Internal Linking Opportunities with Writer's A.I. Platform
มุมมอง 92 หลายเดือนก่อน
How to Find Internal Linking Opportunities with Writer's A.I. Platform
How to Work Smarter & Faster with Writer's A.I. Platform
มุมมอง 192 หลายเดือนก่อน
How to Work Smarter & Faster with Writer's A.I. Platform
How to Use A.I. to Write Ad Copy (Trained by Your Best Performing Ads)
มุมมอง 222 หลายเดือนก่อน
How to Use A.I. to Write Ad Copy (Trained by Your Best Performing Ads)
How to Create Twitter and LinkedIn Copy From an Existing Blog Post
มุมมอง 182 หลายเดือนก่อน
How to Create Twitter and LinkedIn Copy From an Existing Blog Post
How to Spin Up Press Releases with A.I.
มุมมอง 82 หลายเดือนก่อน
How to Spin Up Press Releases with A.I.
How to Write Banner Ad Variations for A/B Testing with A.I.
มุมมอง 62 หลายเดือนก่อน
How to Write Banner Ad Variations for A/B Testing with A.I.
How Writer's A.I. Applies Style and Brand Guidelines at Scale
มุมมอง 112 หลายเดือนก่อน
How Writer's A.I. Applies Style and Brand Guidelines at Scale
How to Turn Case Studies Into Sales Enablement with A.I.
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How to Turn Case Studies Into Sales Enablement with A.I.

ความคิดเห็น

  • @Bu3askoorDXB
    @Bu3askoorDXB 12 วันที่ผ่านมา

    Thank you

  • @pirez05
    @pirez05 16 วันที่ผ่านมา

    Some damn great marketers cause they got me to buy the book 🤣

  • @User-of-internet
    @User-of-internet 2 หลายเดือนก่อน

    Google docs was made for people of different verticals to write and collaborate and how is buttrdocs different? A lot of what described proposition for butter docs is present in google docs which is free, comes with google reliability and have other google products to seamlessly sync. Plus, nothing's broke in GDocs, it's a great product. Most writers are already broke to but another subscription.

  • @User-of-internet
    @User-of-internet 2 หลายเดือนก่อน

    Loved the episode. Cool Superpath cap.

  • @ChetanRao
    @ChetanRao 3 หลายเดือนก่อน

    Ryan, you just inspired me to go learn Python. And Jimmy, keep bringing these amazing guests and sharing these super insightful conversations. I'm sure the podcast will grow from strength to strength. Thank you both.

  • @jeffryweiss4736
    @jeffryweiss4736 4 หลายเดือนก่อน

    ❤️ Promo sm

  • @MINUTTIA
    @MINUTTIA 5 หลายเดือนก่อน

    Thanks for having us! 🙏🏻

  • @TheHealthNerds
    @TheHealthNerds 6 หลายเดือนก่อน

    If you want I will help growth your You Tube channel 💝

  • @TheHealthNerds
    @TheHealthNerds 6 หลายเดือนก่อน

    If you want I will help growth your You Tube channel 💝

  • @TheHealthNerds
    @TheHealthNerds 6 หลายเดือนก่อน

    If you want I will help growth your You Tube channel 💝

  • @TheHealthNerds
    @TheHealthNerds 6 หลายเดือนก่อน

    If you want I will help growth your You Tube channel 💝

  • @LearnFromHridoyChowdhury
    @LearnFromHridoyChowdhury 6 หลายเดือนก่อน

    To reach your targeted audience,Your TH-cam Channel has Need to work Hello There, I recently visited your TH-cam channel (superpath) and see you have some fantastic content. Do you want to increase your channel organically? Also, your video SEO score is very low. Your video has not been optimised the SEO, and For that not coming to the audience in your channel. SEO & keywords, IKC Thumbnail are the most important for TH-cam's top page and reach to the audiences. I will help you to SEO your video properly for organic growth. If you have any more questions feel free to ask me. I am waiting for your reply. Greetings and best wishes always. SEO specialist MD HRIDOY

  • @HonJazzz
    @HonJazzz 10 หลายเดือนก่อน

    Sounds awesome! Thanks for sharing.

  • @vineetsingh3587
    @vineetsingh3587 ปีที่แล้ว

    Timestamps : Say thanks later Introduction and Content Strategy Overview 00:00 - Introduction 01:44 - The Evolution of Content Marketing 03:12 - Content Strategy Overview 04:49 - The Importance of Original Content 06:41 - Objectives and Stages of Content Strategy 08:31 - Content Formats by Objective Table 11:22 - Content Formats by Stage Table 13:35 - Hub and Spoke Content Strategy 16:03 - Creating Unique Content 17:30 - The Challenge of Creating Original Content The Benefits of Original Content 20:18 - Benefits of Original Content 21:30 - Building Trust and Credibility 24:00 - SEO Benefits 25:42 - Linkable Assets and Backlinks 27:18 - Thought Leadership 29:00 - Differentiation in the SaaS Market 30:45 - Case Studies and Real-Life Examples 32:53 - Q&A Session Strategies for Creating Original Content 36:01 - Turning Boring Topics into Exciting Content 37:47 - Discussion on Creating Original Content 38:04 - Questions from the Audience 39:39 - The Bookmark Concept 41:03 - Creating Content to Rank for Keywords 45:27 - Challenges of Original Content 47:02 - Focus on Building Brand Awareness Content Creation and Strategy Questions 48:17 - Producing Original Content vs. SEO Content 51:13 - Balancing Original Content vs. SEO Content 54:05 - Long-Form Content and Word Count 56:34 - Examples of Companies Doing Original Content 58:08 - Wrapping Up and Thank You

  • @zgrzr
    @zgrzr ปีที่แล้ว

    This channel has amazing content in general, thank you for all the content!

  • @SOUFSOUL
    @SOUFSOUL ปีที่แล้ว

    Hello heaven , ❤

  • @LoveEnglish
    @LoveEnglish ปีที่แล้ว

    This presentation is incredible! There is so much in it, you get more out of it than from an entire marketing workshop. 👏George's knowledge is impressive and the way he presents is so calm and clear. A huge thank you.

  • @Bhavyadeep08
    @Bhavyadeep08 ปีที่แล้ว

    Can I get access to this PPT?

  • @revscooter29
    @revscooter29 ปีที่แล้ว

    Great conversation! I can see that you're building a solid content team, and Gorgias definitely sounds like it offers a positive workplace culture as well.

  • @debmukherjeeofficial
    @debmukherjeeofficial ปีที่แล้ว

    Love this 👌

  • @HubSpotHacks
    @HubSpotHacks 2 ปีที่แล้ว

    We love superpath! And excited to see the path this continues to take in serving content marketers worldwide 👏🏻

  • @MINUTTIA
    @MINUTTIA 2 ปีที่แล้ว

    Thank you to the team at Superpath for putting this together and to all the amazing people who joined us and stayed until the end. Looking forward to the next one!

  • @markmodesti4054
    @markmodesti4054 2 ปีที่แล้ว

    Are these tasks the same ones that populate in the content calendar?

  • @TheBaddMojo
    @TheBaddMojo 2 ปีที่แล้ว

    Love these job intro videos! Thanks for doing this, Jimmy! I'm definitely take a look at the job role in more detail and give it a shot. Thanks again.

  • @ratrace-exiter
    @ratrace-exiter 3 ปีที่แล้ว

    Thx guys! Learnt something new today. One question... It's common to see good MM score but not (yet?) ranking well. Why?

  • @JosephGraziano7
    @JosephGraziano7 3 ปีที่แล้ว

    This was excellent. Thank you!

  • @Wzrd100
    @Wzrd100 3 ปีที่แล้ว

    Love Todoist. Been using it for probably 13 years