Are you skeptical about the value of omnichannel marketing? You're not alone - many businesses are unsure about the cost and effort required to create an effective omnichannel strategy. However, with the right execution, omnichannel can be an extremely cost-effective way to improve customer engagement, retention and increase sales.
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00:00 Introduction : The Omnichannel Experience Costs Too Much. Does it?
02:06 The Real Cost of Omnichannel
03:10 Why do businesses think omnichannel is too expensive
04:21 Common objectives we hear about creating an omnichannel experience
04:22 Cost of Technology
05:21 Cost of Data
05:48 Cost of Resources
06:16 Cost of New Processes
06:49 Cost of Maintenance
07:14 How to Execute Omnichannel Cost-Effectively
07:28 Plan for Progress Over Time
08:03 Observe and Adjust
08:39 Find The Data That's Signifying Buyers' Intent
09:11 Operationalise
09:35 Final Thoughts
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