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Muhammad Yousaf
Pakistan
เข้าร่วมเมื่อ 6 พ.ค. 2011
This channel is dedicated to theory and research. My lectures explain research methodologies, research design(s), and research methods that are used in research especially social sciences research. The aim is to elaborate on different theoretical frameworks used to make sense of the social world around us with a particular focus on communication theory. Moreover, the role of communication in interpersonal relations is elaborated. In this regard, all your research questions would be answered. Please feel free to ask questions. I'll respond to them as soon as possible.
Agenda-Setting Theory| Background|Phases|Psychology|Consequences| Relationship with other theories|
This is a lecture which Dr. Muhammad Yousaf delivered at the School of Media and Communication at Taylor's University titled SONAC Webinar Series on Communication Theories Weaving the Narrative: The Role of Agenda-Setting Theory in shaping public opinion and influencing society on Tuesday, December 10, 2024. The talk focused on the background of agenda-setting theory, models of agenda-setting, levels of agenda-setting, psychology of agenda-setting, consequences of agenda-setting, and relationship of agenda-setting theory with other media and communication theories such as gatekeeping, framing, cultivation theory, status conferral,l and the spiral of silence theory. In this video, Dr. Yousaf elaborates on the key texts that led to the development of the agenda-setting theory. different aspects of the sequential case study research design. Specifically, its definition, uniqueness, examples, application, strengths, and limitations in the current digital age. By the end of the lecture, you will be able to understand agenda-setting theory and its applications in several fields.
About Dr. Muhammad Yousaf: Dr. Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication Studies from the University of the Punjab, Lahore. Currently, he is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Gujrat-Pakistan. Dr. Yousaf is trained in quantitative research methodology. He teaches communication theory & Research Methodology. He does research in media and public opinion, political communication, and cross-cultural communication. He has published in Impact Factor journals such as Development Policy Review, etc.
You can contact Dr. Muhammad Yousaf at;
ResearchGate; www.researchgate.net/profile/Muhammad_Yousaf14
Google Scholar; scholar.google.com/citations?user=nvz_lOwAAAAJ&hl=en
Mendeley; www.mendeley.com/profiles/muhammad-yousaf6/publications/
Facebook; yousafresearcher/
Hashtags #agendasettingtheory#muhammadyousaf #agendasetting#muhammadyousafphd #theory #theories #research #backgroundofagendasettingtheory #levelsofagenda- settingtheory #psychologyofagendasettingtheory #timelagforagendasettingtheory #consequneceofagendasettingtheory #relationshipwithothertheories #gatekeeping #education #knowledge #statusconferral #textbooks #cultivationanalysis #spiralofsilencetheory #framibgtheory #MaxwellMcComb #DonaldShaw #DavidHWeaver
About Dr. Muhammad Yousaf: Dr. Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication Studies from the University of the Punjab, Lahore. Currently, he is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Gujrat-Pakistan. Dr. Yousaf is trained in quantitative research methodology. He teaches communication theory & Research Methodology. He does research in media and public opinion, political communication, and cross-cultural communication. He has published in Impact Factor journals such as Development Policy Review, etc.
You can contact Dr. Muhammad Yousaf at;
ResearchGate; www.researchgate.net/profile/Muhammad_Yousaf14
Google Scholar; scholar.google.com/citations?user=nvz_lOwAAAAJ&hl=en
Mendeley; www.mendeley.com/profiles/muhammad-yousaf6/publications/
Facebook; yousafresearcher/
Hashtags #agendasettingtheory#muhammadyousaf #agendasetting#muhammadyousafphd #theory #theories #research #backgroundofagendasettingtheory #levelsofagenda- settingtheory #psychologyofagendasettingtheory #timelagforagendasettingtheory #consequneceofagendasettingtheory #relationshipwithothertheories #gatekeeping #education #knowledge #statusconferral #textbooks #cultivationanalysis #spiralofsilencetheory #framibgtheory #MaxwellMcComb #DonaldShaw #DavidHWeaver
มุมมอง: 60
วีดีโอ
Lecture # 4: A Step-by-Step Approach to Understand Sequential Case Study Research Design| Urdu/Hindi
มุมมอง 120วันที่ผ่านมา
This lecture focuses on the sequential case study research design In this video, Dr. Yousaf elaborates on the different aspects of the sequential case study research design. More specifically, its definition, uniqueness, examples, application, strengths, and limitations. The sequential case study research design is an excellent case study research design to pilot test several community-orientat...
Lecture # 3: Understanding Parallel Case Study Research Design With Dr. Muhammad Yousaf |Urdu/Hindi
มุมมอง 115วันที่ผ่านมา
This lecture focuses on the parallel case study research design In this video, Dr. Yousaf elaborates on the different aspects of the parallel case study research design. More specifically, its definition, uniqueness, examples, application, strengths, and limitations. The parallel case study research design is an excellent case study research design to test theory. Robert Yin is considered an au...
Lecture # 3: Can A research Design be Quantitative or qualitative? Dr. Muhammad Yousaf/Urdu/Hindi
มุมมอง 106วันที่ผ่านมา
This video elaborates on whether a research design can be quantitative or qualitative. Many scholars think that research designs could be used as quantitative or qualitative. We can use research design in both quantitative and qualitative research methodologies. This video explains that research design and research method are not interchangeable as they are confused by many research textbooks. ...
Lecture # 2: Types of Cases in Case Study Research Design by Dr. Muhammad Yousaf || Urdu/Hindi
มุมมอง 252วันที่ผ่านมา
This lecture explains cases in case study research design In this video, Dr. Yousaf elaborates on the different types of cases in the case study research design. More specifically, Dr. Yousaf sheds light on five types of cases such as critical case, extreme or unique case, representative or typical case, revelatory case, and longitudinal case. By the end of the video, you will be able to unders...
Lecture # 1: Mastering Case Study Research Design With Dr. Muhammad Yousaf || Urdu/Hindi
มุมมอง 262วันที่ผ่านมา
This lecture focuses on the case study research design In this video, Dr. Yousaf elaborates on the different aspects of the case study research design. More specifically, its definition, uniqueness, and limitations. the case study research design has been ignored by most of the research textbooks, and those that mention it treated it as a soft option to generate hypotheses for further studies. ...
How to Prepare PDF Of Term Paper /Research Paper/Assignment With Plagiarism Report|| Urdu/ English
มุมมอง 21514 วันที่ผ่านมา
This lecture focuses on preparing a PDF version of your term paper, assignment, and research paper to submit to your instructor. In this video, Dr. Yousaf elaborates on the different aspects of preparing soft versions of term papers, assignments, and research papers with plagiarism reports. In other words, how to prepare a PDF of the MS Word document and insert a plagiarism report. By the end o...
What is Scientific Community? Norms & Features of Scientific Community by Dr. Muhammad Yousaf
มุมมอง 742 หลายเดือนก่อน
This lecture focuses on the scientific community, its norms, the core of the scientific community, features of the scientific community, and challenges to the scientific community. In this video, Dr. Yousaf elaborates on the different aspects of the scientific community. More specifically, its definition, core, norms, and features in research studies. The scientific community is a collection of...
How To Operationalize Constructs/Variables in Research by Dr. Muhammad Yousaf
มุมมอง 952 หลายเดือนก่อน
About this Video: This talk focuses on operationalizing constructs in research. In this video, Dr. Yousaf elaborates on the different aspects of operationalization. More specifically, operationalization determines how we measure our constructs in research studies. Operationalization is a process of converting concepts into their empirical referents or quantifying the concepts to measure their v...
How to Conceptualize Constructs/Variables in Research by Dr. Muhammad Yousaf
มุมมอง 972 หลายเดือนก่อน
About this Video: This talk focuses on the conceptualization of constructs in research. In this video, Dr. Yousaf elaborates on the different aspects of conceptualization. More specifically, conceptualization determines how we measure our constructs in research studies. The conceptualization provides a shared language to people to communicate and understand. It is an abstract definition.Constru...
Between-Subjects and Within- Subjects Experimental Research Designs|| Similarities & Differences
มุมมอง 1782 หลายเดือนก่อน
This video elaborates on between-subjects and within-subjects experimental research designs. The talk explains the similarities and differences between the research designs using very simple examples. The research reports theses, and journal articles are replete with the use of between-subjects and within-subjects to represent different groups and measurements in the experimental research desig...
Notations/Symbols Used In Experimental Research Design || Dr. Muhammad Yousaf
มุมมอง 1672 หลายเดือนก่อน
This video explains the use of different notations in experimental research designs. The research reports, theses, and journal articles are replete with the use of symbols/ notations to represent different groups and measurements in the experimental research designs. If you're looking to learn more about the use of different notations in experimental research design, then this video is for you!...
Making Sense of Statistical Analysis: A Researcher's Handbook of Data Analysis Using IBM SPSS
มุมมอง 1923 หลายเดือนก่อน
This interview explains the book Making Sense of Statistical Analysis: A Researcher's Handbook of Data Analysis Using IBM SPSS, the first book authored by local authors Professor Dr. Nasir Mahmood and Dr. Muhammad Yousaf. The book consists of ten sections and 28 chapters. Section I has three chapters; Section II consists of two chapters; Section III covers two chapters; Section IV comprises two...
Lecture 1: What is a Survey Method?|| What do Surveys Measure?|| Dr. Muhammad Yousaf||Urdu/English
มุมมอง 3026 หลายเดือนก่อน
This talk explains the survey method in social research, which is the most extensively used research method. Surveys ask questions of or about people regarding their attitudes, behaviors, beliefs, opinions, knowledge, expectations, and characteristics. They are a tool for collecting data to answer research questions or test hypotheses. If you're looking to learn more about survey methods, then ...
403. THAT IS AN ERROR: Your Client Does Not Have Permission To Get URL
มุมมอง 1846 หลายเดือนก่อน
403. THAT IS AN ERROR: Your Client Does Not Have Permission To Get URL
Lecture 7: Systematic Random Sampling|| Dr. Muhammad Yousaf|| Urdu/English
มุมมอง 1816 หลายเดือนก่อน
Lecture 7: Systematic Random Sampling|| Dr. Muhammad Yousaf|| Urdu/English
How to Import References to Endnote and Cite them ||Dr. Muhammad Yousaf |English/Urdu
มุมมอง 1197 หลายเดือนก่อน
How to Import References to Endnote and Cite them ||Dr. Muhammad Yousaf |English/Urdu
How to Make References Using Google Scholar by Dr. Muhammad Yousaf |English/Urdu
มุมมอง 2207 หลายเดือนก่อน
How to Make References Using Google Scholar by Dr. Muhammad Yousaf |English/Urdu
Lecture 6: Simple Random Sampling |Getting Representative Samples | Dr. Muhammad Yousaf|English/Urdu
มุมมอง 3467 หลายเดือนก่อน
Lecture 6: Simple Random Sampling |Getting Representative Samples | Dr. Muhammad Yousaf|English/Urdu
Lecture 5: Key Steps for Doing Sampling in Research Process || Dr. Muhammad Yousaf||
มุมมอง 2607 หลายเดือนก่อน
Lecture 5: Key Steps for Doing Sampling in Research Process || Dr. Muhammad Yousaf||
Lecture 4: Population Vs Sample in Research|| Key Difference|| Dr. Muhammad Yousaf||Urdu/English
มุมมอง 2737 หลายเดือนก่อน
Lecture 4: Population Vs Sample in Research|| Key Difference|| Dr. Muhammad Yousaf||Urdu/English
Lecture 3: What is Sampling Frame & Why is it Necessary in probability sampling techniques
มุมมอง 2467 หลายเดือนก่อน
Lecture 3: What is Sampling Frame & Why is it Necessary in probability sampling techniques
Lecture 2: Sampling Vs Sample in Research|| Key difference|| Dr. Muhammad Yousaf|| Urdu/English
มุมมอง 2597 หลายเดือนก่อน
Lecture 2: Sampling Vs Sample in Research|| Key difference|| Dr. Muhammad Yousaf|| Urdu/English
Lecture 1: Probability Vs Non-Probability Sampling in Research|| Dr. Muhammad Yousaf|| Urdu/English
มุมมอง 3907 หลายเดือนก่อน
Lecture 1: Probability Vs Non-Probability Sampling in Research|| Dr. Muhammad Yousaf|| Urdu/English
Why Handbook of Research on Deconstructing Culture and Communication in Global South was Written?
มุมมอง 2217 หลายเดือนก่อน
Why Handbook of Research on Deconstructing Culture and Communication in Global South was Written?
How to read a Research Design Book |Review of Research Design Book| Dr. Muhammad Yousaf|
มุมมอง 1799 หลายเดือนก่อน
How to read a Research Design Book |Review of Research Design Book| Dr. Muhammad Yousaf|
Lecture 2: Information Exchange and Meaning Making Models of Communication by Dr Muhammad Yousaf
มุมมอง 5959 หลายเดือนก่อน
Lecture 2: Information Exchange and Meaning Making Models of Communication by Dr Muhammad Yousaf
Lecture # 4: How to Ask Behavior Questions in Surveys? Dr. Muhammad Yousaf | Urdu/ Eglish
มุมมอง 16711 หลายเดือนก่อน
Lecture # 4: How to Ask Behavior Questions in Surveys? Dr. Muhammad Yousaf | Urdu/ Eglish
Lecture # 3: How to Ask Attitudes Questions in Surveys? Dr. Muhammad Yousaf|Urdu/English
มุมมอง 27611 หลายเดือนก่อน
Lecture # 3: How to Ask Attitudes Questions in Surveys? Dr. Muhammad Yousaf|Urdu/English
Lecture # 2: What Do We Ask in Surveys? Dr. Muhammad Yousaf| Urdu/English
มุมมอง 31311 หลายเดือนก่อน
Lecture # 2: What Do We Ask in Surveys? Dr. Muhammad Yousaf| Urdu/English
Excellent lecture
Excellent lecture
Thanks a lot
Sir urban legend ko thora explain kr de ya koi example se bta dein
Thanks Dr yousaf for delivering your insightful lecture on agenda-setting theory. Your detailed explanation of its background and consequences was both thought-provoking and comprehensive. The way you elucidated the third level of agenda-setting, highlighting its implications, was particularly impressive. However, Model (in fig) was confusing and complected Please make it more simple and understandable Thank you for sharing your expertise and enriching our understanding of this critical concept. Critical and Agenda setting are my favourite theories. Ahmad sheikh
Dear Ahmad Sheikh, thank you for your feedback! I'll look into making the model more accessible and understandable. I’m glad to know that this lecture enhanced your understanding of agenda-setting theory. Your feedback is appreciated.
Great analysis, thank you! Could you help me with something unrelated: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). Could you explain how to move them to Binance?
Thank you so much sir for this lecture .The way you explained the concept really help to understand the material better.
Glad to know that you have found the lecture useful and simple to understand. Thanks for sharing your thoughts.
An excellent and detailed lecture on agenda_setting theory, the most used theory in mass communication.
Pleased to know that you have found the talk useful.
Sir, my question is what is the difference between agenda setting theory and agenda building and sir, what is the concept of gatekeeping in agenda setting theory is important and what is the importance of media frames in priming theory and what is the concept of priming in agenda setting theory.
Good question. Agenda-setting emphasizes the media's role in influencing public awareness of issues. In contrast, agenda-building is a collaborative process where multiple actors shape and construct the agenda for public discussion or policymaking. Gatekeeping is the process of selecting certain items to be included in the media and ignoring others; whereas agenda-setting is making those items salient that are selected as a result of the gatekeeping process. Moreover, at the first level agenda-setting is the amount of coverage. In other words, the focus of attention. at the second level of agenda-setting theory, media not only tells us what to think about but also how to think about issues and finally what to do about them. SOome schools treat the second- level of agenda-setting and framing equivalent, while others treat them as some separate theories. In summary, agenda-setting is what to cover and framng is how to present what is covered. Priming is a different concept from agenda-setting, it means how make make certain issues, objects a yarstik/standrd to evaluate issues, politicians.
Assalamo Alaikum sir...........so helpful for me & higher studies
Jazakallah, I hope it helps your studies.
@@YOUSAFSPEAKS thanks sir M.Ed course Advanced Research Methods
Very informative 🎉
Glad you liked it
Very informative lecture👍🏻
Glad you found it useful!
This lecture brings clarity regarding the nature of a research design. Thank you so very much for the lecture
So nice of you to share your thoughts!
An excellent lecture on sequential case study research design
Very informative
Glad it was helpful!
You're doing a fantastic job! Just a quick off-topic question: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How should I go about transferring them to Binance?
In experimental research design, do we divide participants into experimental and control groups when using subject variables?
It’s a very good question; in this case we investigate the differences that naturally exist in the subject variables. The logic behind this is that the groups have intrinsic characteristics/differences and the job of the researchers is to compare them. Though we divide them into experimental and control groups but we don’t manipulate them because it’s not ethical to change someone’s gender for the sake of research.
An excellent lecture
So nice of you
An excellent lecture
Thanks a lot
Sir ap ny ju term paper k liye data write kya as a students ye data kider sy ly ku k sir hr topic py student k command nhi huti agr paper may ye question a jy tu term paper kasey leakty hn tu sir student ye he bta skta k term paper aur assignment may difference heading kitni time in new Roman , space ,table generate aur in-text citation
Sir ap ny ju term paper k liye data write kya as a students ye data kider sy ly ku k sir hr topic py student k command nhi huti agr paper may ye question a jy tu term paper kasey leakty hn tu sir student ye he bta skta k term paper aur assignment may difference heading kitni time in new Roman , space ,table generate aur in-text citation
Sir ap ny ju term paper k liye data write kya as a students ye data kider sy ly ku k sir hr topic py student k command nhi huti agr paper may ye question a jy tu term paper kasey leakty hn tu sir student ye he bta skta k term paper aur assignment may difference heading kitni time in new Roman , space ,table generate aur in-text citation
Very helpful lecture
Glad you found it useful!
Thanks sir
So nice of you
❤
Kya bat hai bhai yousuf
@@HafizMuzammalhussain thank you so very much
Mashalla bhai ❤
informatic
bahot hi asaan zubaan mein samjhaya gaya hai, Thankyou sir .
Thanks for your feedback
I really appreciate your efforts! I have a quick question: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How should I go about transferring them to Binance?
اردو ہو جاے تو میرے جیسا کم فہم بندہ بھی سمجھ سکے
ابتدائی کچھ گفتگو کے بعد یہ ساری گفتگو اردو میں ہی تھی۔
Firstly , At starting of video your screen was not sharing and i want to clear my point .we have to make an assignment of upto 2000-3000 pages plus adding references. By researching from different websites and books .am i right ?
@@fatimashafique-fe7fc Yeah, research articles, books, book chapters, online sources including online articles and TH-cam videos could be cited. All types of sources could be added. I saw it but it was shared when I started writing for hands-on practice.
Sir is it a type of research paper?
No a research paper; it is a term paper but follow academically speaking, follows the same rules and principles regarding the citation of works
Many pieces of information in this video are incorrect. In this era of advanced technology where tools like EndNote are available, you are still adding references manually. Uploading class lectures here just for views and TH-cam earnings, especially with incorrect information, doesn’t seem professional. Please review your content and research thoroughly before sharing. Thanks
My dear, I use all those advance softwares for references both in-text citation and references entry it. Most of the first semester students are unable to understand the usage of the softwares for their assignments. That is why most of the assignments are without proper in-text citations and reference entries. And lastly could you identify which information is incorrect in this lecture!!!
Plzz real name se ao😁😭Mahan hasti 💀🥹
Looking forward to lectures on case study design
Thanks for your suggestion, it's a good idea.
Sir, why didn't you make a video on case study research design?
Very 🔜, Inshallah. I’ll make and upload videos on case study design.
@YOUSAFSPEAKS Thank you very much sir l'm waiting.
kindly make a video in connection with ontology and epistomology.
Sure, I’ll make videos on ontology, epistemology and axiology very soon
Good ❤
So nice of you for sharing your thoughts
Nice
@@MurtazaZahid-g9p glad to hear that you have found it useful
An excellent lecture full.of information and wisdom .
@@MuhammadUsman-r3l7q thanks a lot for your feedback
Sir ❤️
@@amsajid thanks for liking
Extremely informative lecture. ❤
Glad you think so!
Very informative lucture
Thanks for liking
Informative video
Glad you think so!
Interesting lecture
Glad you liked it
Thank you so much for providing such a good lectures
❤
Very clear n easy to understand
Glad to hear that you have found it useful
Wow, an amazing lecture to break the complex topic into simple and easy words! Much appreciated
Glad it was helpful!
Love the way you explain simple and clear thank you.
Glad to hear that you have found the explanation and the lecture useful, informative and productive.
Easiest way to understand this term (conceptualisation)
@@madihawajid6369 thanks for your feedback
It' was so nice of having knowledge about models of communication concepts n constructs i didn't know about model in such a deep way so it's overall an informative n knowledge gaining ...... All the best Sir n provide us with more n more thank you 👍
Glad to know that you have found it informative and useful. Many more to come, thanks for the feedback.