Latitud
Latitud
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LatAm VSaaS with Cometa, Fudo, and PulpOS: Zero to One
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast
While the US is facing SaaS fatigue, the story of software as a service is still on page one in Latin America. The region has leapfrogged the on-premise stage, with companies looking for digitalization fixes that are easy yet personalized. This is where Vertical SaaS comes in.
Here at Latitud, we’ve seen how some software as a service have traded market size for market share, aiming to lead by finding product-market fit inside an industry. That’s the case with Cometa’s private schools, Fudo’s restaurants, and PulpOS’ product retailers.
We sat down with founders Andrés Benavides, Justo José Ferraro, and Frank Martin to understand how their startups conquered a fundamental piece for every SaaS: the right to win. What you’ll hear in this episode:
- The key to growing a Vertical SaaS: building trust and dominating data;
- Why we’re at the right time for building a VSaaS in LatAm;
- What makes SaaS more defensible in your LatAm;
- What was the core product, that initial wedge, and the additional layers of Cometa, Fudo, and PulpOS;
- And how AI empowers or threatens VSaaS.
มุมมอง: 69

วีดีโอ

Why LatAm? ESOPs with Norte Ventures and Saison Capital
มุมมอง 38หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast What’s the best way to make employees have skin in the game? Giving them a true chance at ownership. This is what employee stock ownership plans are all about. An impressive 85% of Latin American startups have already set up an ESOP. That’s the headline of a study ...
The Growth Playbook of Rodrigo Tognini, Conta Simples
มุมมอง 1192 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast From his first days at university, Rodrigo realized he wasn’t going to follow a traditional path. An internship at the Brazilian payment company Stone was enough to inspire him to create his own startup. Through a mix of expense management software and financial se...
The Growth Playbook of Lucas Vargas, Nomad
มุมมอง 2222 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast Groupon, VivaReal, Nomad: Lucas Vargas spent over a decade sharpening his growth playbook for startups in Latin America. The end result is the true embodiment of founder mode. Be it product or marketing decisions, Lucas went against the grain and trusted his intuit...
The Playbook for Building in Health for LatAm: Thomaz Srougi, Dr.Consulta and Carecode
มุมมอง 1003 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast If you're Brazilian or have lived in Brazil but you've never heard of Dr. Consulta, you've probably been living under a rock. So many people in the world don't have access to healthcare plans, and this is definitely the case in Brazil. Over a decade ago, Thomaz Sro...
LatAm does it best: Atlantico’s Latin America Digital Report 2024
มุมมอง 1514 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast Download Atlantico’s Latin America Digital Report 2024: www.atlantico.vc‍ The new edition of Atlantico’s Latin America Digital Report is out today - and it’s all about how LatAm does it best when it comes to creating winners in tech. Ana Martins, Julio Vasconcellos...
Taking AI to SMBs in LatAm with Lautaro Schiaffino, Darwin AI
มุมมอง 1734 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast Lautaro Schiaffino and Ezequiel Sculli are two startup founders with a clear mission: enabling small and medium businesses to compete with players of all sizes. Working with these SMBs for over a decade in Latin America, they've conquered both an exit and a new fro...
The Growth Playbook of André Penha, Quinto Andar
มุมมอง 3404 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast The Latitud Podcast is back with a new season, and we couldn’t have found a better first guest than André Penha - the computer scientist who saw metrics that were better than he ever forecasted when he co-founded and became the CTO of Quinto Andar. In the beginning...
Transforming banks through AI: Rohan Ramanath, Hyperplane
มุมมอง 5336 หลายเดือนก่อน
Wanna learn from the biggest innovators in Latin America? Check out all the episodes of the Latitud Podcast: bit.ly/latitud-podcast AI has been the talk of the town for a while. But have you seen it in your run-of-the-mill bank yet? Well, Hyperplane is changing that. About a dozen banks in Brazil are already getting all the information they have, running it by the startup's artificial intellige...
How to deal with rejection when raising venture capital
มุมมอง 267 หลายเดือนก่อน
FOLLOW THE BIGGEST INNOVATORS IN LATIN AMERICA. CHECK OUT ALL THE EPISODES OF LATITUD PODCAST: bit.ly/latitud-podcast Scott Hartley (Everywhere Ventures) and Brian Requarth talk about why and how to successfully progress in your startup's fundraising journey including a learning you should take to your fundraising (and to your life): you don't need everyone to like you. You just need the few th...
Which startup founders will better leverage artificial intelligence?
มุมมอง 177 หลายเดือนก่อน
FOLLOW THE BIGGEST INNOVATORS IN LATIN AMERICA. CHECK OUT ALL THE EPISODES OF LATITUD PODCAST: bit.ly/latitud-podcast Scott Hartley (Everywhere Ventures) and Brian Requarth remember Scott's book "The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World" and talk about how learning to code isn't enough anymore. Humans will have to double down on being collaborative, communicati...
The right way to calculate startup runway
มุมมอง 387 หลายเดือนก่อน
FOLLOW THE BIGGEST INNOVATORS IN LATIN AMERICA. CHECK OUT ALL THE EPISODES OF LATITUD PODCAST: bit.ly/latitud-podcast Scott Hartley (Everywhere Ventures) and Brian Requarth talk about the right way to calculate your runway, and how to extend a short runway. #latitud #latitudpocast #vamoslatam
What investors look for in early-stage founders
มุมมอง 147 หลายเดือนก่อน
What investors look for in early-stage founders
What makes a unicorn: Daniela Binatti, Paulo Veras, and Rodrigo Baer at Vamos Latam Summit
มุมมอง 107ปีที่แล้ว
What makes a unicorn: Daniela Binatti, Paulo Veras, and Rodrigo Baer at Vamos Latam Summit
GetNinjas, Madeira Madeira, Silverguard: the myth of overnight success @ Vamos Latam Summit
มุมมอง 59ปีที่แล้ว
GetNinjas, Madeira Madeira, Silverguard: the myth of overnight success @ Vamos Latam Summit
Latitud Ventures, Canary, Valor, Fintech Collective: the path to Series A @ Vamos Latam Summit
มุมมอง 110ปีที่แล้ว
Latitud Ventures, Canary, Valor, Fintech Collective: the path to Series A @ Vamos Latam Summit
Lightspeed Venture Partners, Investo, Cumbuca: crafting investor relationships @ Vamos Latam Summit
มุมมอง 82ปีที่แล้ว
Lightspeed Venture Partners, Investo, Cumbuca: crafting investor relationships @ Vamos Latam Summit
BHub, Foodology, Pomelo: how to reach product-market fit @ Vamos Latam Summit
มุมมอง 55ปีที่แล้ว
BHub, Foodology, Pomelo: how to reach product-market fit @ Vamos Latam Summit
Brian Requarth, Latitud: adapting and overcoming from Day 1 @ Vamos Latam Summit
มุมมอง 33ปีที่แล้ว
Brian Requarth, Latitud: adapting and overcoming from Day 1 @ Vamos Latam Summit
Sebastian Mejia, Rappi: self-doubt and hiring world-class talent @ Vamos Latam Summit
มุมมอง 175ปีที่แล้ว
Sebastian Mejia, Rappi: self-doubt and hiring world-class talent @ Vamos Latam Summit
Startup Spotlight: Apprenty @ Vamos Latam Summit
มุมมอง 74ปีที่แล้ว
Startup Spotlight: Apprenty @ Vamos Latam Summit
Startup Spotlight: Newtail @ Vamos Latam Summit
มุมมอง 310ปีที่แล้ว
Startup Spotlight: Newtail @ Vamos Latam Summit
Startup Spotlight: Darwin AI @ Vamos Latam Summit
มุมมอง 915ปีที่แล้ว
Startup Spotlight: Darwin AI @ Vamos Latam Summit
Startup Spotlight: Malga @ Vamos Latam Summit
มุมมอง 95ปีที่แล้ว
Startup Spotlight: Malga @ Vamos Latam Summit
Startup Spotlight: Alinea Health @ Vamos Latam Summit
มุมมอง 63ปีที่แล้ว
Startup Spotlight: Alinea Health @ Vamos Latam Summit
Startup Spotlight: Assis @ Vamos Latam Summit
มุมมอง 29ปีที่แล้ว
Startup Spotlight: Assis @ Vamos Latam Summit
Startup Spotlight: Hyperplane @ Vamos Latam Summit
มุมมอง 207ปีที่แล้ว
Startup Spotlight: Hyperplane @ Vamos Latam Summit
Startup Spotlight: Silverguard @ Vamos Latam Summit
มุมมอง 72ปีที่แล้ว
Startup Spotlight: Silverguard @ Vamos Latam Summit
Startup Spotlight: AmFi @ Vamos Latam Summit
มุมมอง 22ปีที่แล้ว
Startup Spotlight: AmFi @ Vamos Latam Summit
Startup Spotlight: Bamboo @ Vamos Latam Summit
มุมมอง 30ปีที่แล้ว
Startup Spotlight: Bamboo @ Vamos Latam Summit

ความคิดเห็น

  • @raphaelmachioni3503
    @raphaelmachioni3503 2 หลายเดือนก่อน

    Amazing!

  • @Grand_inquisiteur
    @Grand_inquisiteur 4 หลายเดือนก่อน

    Found this video and your channel in my founder journey thanks for these amazing insights

  • @rafaelribasdetoni2276
    @rafaelribasdetoni2276 5 หลายเดือนก่อน

    Muito interessante, esse vídeo vale ouro!

  • @walletbr-k7u
    @walletbr-k7u 5 หลายเดือนก่อน

    Conteúdo excelente! Continuem

  • @andresgiraldovillada2675
    @andresgiraldovillada2675 5 หลายเดือนก่อน

    It’s very clear what need they are fulfilling... cool

  • @kubricksghost6058
    @kubricksghost6058 10 หลายเดือนก่อน

    Argentinians and Indians 😂

  • @ferestattoo1245
    @ferestattoo1245 10 หลายเดือนก่อน

    Seguiendo ,muy interesante ...

  • @sugandhakumari4026
    @sugandhakumari4026 10 หลายเดือนก่อน

    What is deep tech?

  • @jsomeeins4038
    @jsomeeins4038 11 หลายเดือนก่อน

    Great insights from doers in the startup realm. Grazie mille

  • @RyanDantas-xp3um
    @RyanDantas-xp3um ปีที่แล้ว

    Nossa que legal , conteúdo incrível

  • @jsomeeins4038
    @jsomeeins4038 ปีที่แล้ว

    The insights shared were eye-opening, and her unique perspective adds so much value to the discussion. Also that fact that she is living fulltime in Bogota, Colombia, gives another perspective to the opinions. She's truly something else - a force of inspiration and innovation! 🌟 Kudos to her and to the creators for bringing this fantastic conversation to light. Can't wait for more content like this!

  • @jsomeeins4038
    @jsomeeins4038 ปีที่แล้ว

    "Absolutely fascinated by this interview! 🌏 It's incredible to see someone with Chinese roots and a U.S. upbringing bringing their expertise to the Latin American business startup scene. 🚀

  • @omarelgallonegro
    @omarelgallonegro ปีที่แล้ว

    Eres un gran ejemplo Brian

  • @Freelanceryeasminakter
    @Freelanceryeasminakter ปีที่แล้ว

    Well said, good thoughts.

  • @fabioramos7261
    @fabioramos7261 ปีที่แล้ว

    Me amarrei! Valeu demais

  • @SviataLuhovets
    @SviataLuhovets ปีที่แล้ว

    I don't know why this video has so small number of views. Thank you so much for sharing this thoughtful conversation! The idea about authenticity resonates so much with me

  • @AlMerrymBintImranaway
    @AlMerrymBintImranaway ปีที่แล้ว

    What endeavors are worth prolonging?

  • @cimarabeniciologuetta7013
    @cimarabeniciologuetta7013 ปีที่แล้ว

    Bom dia Pedro Franceschi.....me desculpa te encomodar....mais com todo respeito , se eu estivesse no seu lugar com todo esse dinheiro, eu ajudaria às crianças e os jovens portadoras de necessidades Especiais ( Autistas, etc) e, também os animais ....sabe porque pesso pra você pensar com carinho neste assunto? Pois eu como mãe de uma filha de 16 anos com Síndrome de Down e Autismo leve, e um filho Autista Asperg,...sei te dizer o quanto a gente sofre pra que nossos filhos especiais sejam respeitados e nossos governantes fazendo de conta que não existem seres humanos especiais e animais também especiais.....por isso te pesso com carinho ....quando você sentir vontade no teu coração de ajudar o próximo sem olhar à quem , por favor ajude....pois a vida passa muito rápida ....E às pessoas Especiais e os animais são os únicos que não têm ambição, inveja, crueldade e maldade....( a maior Felicidade deles é um prato de comida e uma atenção)..... Que Deus continue te iluminando e te mostrando o caminho certo.....se você ler minha humilde mensagem , muito obrigada.....🐈🙏 Cimara Benício Loguetta, de Curitiba, Paraná, Brasil

    • @mesticao25
      @mesticao25 ปีที่แล้ว

      Fazer caridade com o dinheiro dos outros é fácil...😂😂😂

    • @Naner303
      @Naner303 9 หลายเดือนก่อน

      Fique rico e faça você

  • @isaiah4427
    @isaiah4427 ปีที่แล้ว

    "Promo sm" ✋

  • @jonathanvera3911
    @jonathanvera3911 ปีที่แล้ว

    Saludos Anna, Beta Podcast is great.

  • @m.k.s.7417
    @m.k.s.7417 ปีที่แล้ว

    What if: "The 6"; as I call them; "Indigenous_Australasians"; AfriCANs; "The Indigenous:_ -people(s): of/from across: ALL of: "The [very]_Americas!!"!!"!!!!! Asia, "Latin_America" And Ireland; ALL:- "Worked, TOgether!!"?? ("The (More): developing_Nations!?"!!)?? -M.K.S. -(M.K.S. they can!!).

  • @IsaiSuarez-m5o
    @IsaiSuarez-m5o ปีที่แล้ว

    Brian is so cool, what a great example of a good "active lister".

  • @paulohbcampos
    @paulohbcampos ปีที่แล้ว

    Wonderful!

  • @GabrielSestrem
    @GabrielSestrem ปีที่แล้ว

    Man this video it's so mind blowing! Thanks Brian and Leonardo for bringing such an amazing content

  • @The-Eye1
    @The-Eye1 ปีที่แล้ว

    Awesome Stuff..

  • @limbyapp
    @limbyapp ปีที่แล้ว

    It would be great if they would put time markers by subtopics that you talk during the episode

  • @victorramirezaguilar7802
    @victorramirezaguilar7802 ปีที่แล้ว

    Saúde Brian não faz GSD 🤧😁

  • @cesaraya4447
    @cesaraya4447 ปีที่แล้ว

    Love this talk! Mercedes is a role model on so many fronts! #vamoslatam

  • @tomasbaron8465
    @tomasbaron8465 ปีที่แล้ว

    I love the emphasis on the "angel" part of angel investors. Those people might go unnoticed or unappreciated. Great content, great impact, great learning.

  • @francis8110
    @francis8110 ปีที่แล้ว

    Promo sm

  • @gabrieladornodoamaral9141
    @gabrieladornodoamaral9141 ปีที่แล้ว

    Evento de São Paulo, todos os apresentadores são brasileiros, por qual motivo não é em português? Ou pelo menos em Espanhol

  • @Artmonad
    @Artmonad ปีที่แล้ว

    Thanks James, I always like your videos, they are very valuable. Hopefully, I will contact you for my marketplace project... Vincent.

  • @jimmyadaro
    @jimmyadaro 2 ปีที่แล้ว

    0:00 Intro 3:26 BHub 9:30 Dinie 17:44 Awari 23:14 Floki 27:28 Latu 32:03 Sproutfi 40:15 Beer or Coffee 52:09 Pomelo

  • @oluwayomiolabanjo3852
    @oluwayomiolabanjo3852 2 ปีที่แล้ว

    Awesome, learned so much from here in Nigeria.

  • @R1GAMBLER
    @R1GAMBLER 2 ปีที่แล้ว

    frontman for a front company. 👉🏻 *LIFELOG* 👈🏻

  • @huaweihonor7714
    @huaweihonor7714 2 ปีที่แล้ว

    Thanks for share

  • @paulaquiroga1200
    @paulaquiroga1200 2 ปีที่แล้ว

    Very exciting! You guys are doing an amazing job!

  • @WishpondCA
    @WishpondCA 2 ปีที่แล้ว

    Great insight for David

  • @lucasstudy811
    @lucasstudy811 3 ปีที่แล้ว

    Great tips!