The Marketing Architects Podcast
The Marketing Architects Podcast
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Nerd Alert: The "IKEA Effect": When Labor Leads to Love
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore why customer participation in product assembly or creation can significantly boost perceived value and brand attachment, even when the result isn't perfect.
Topics covered:
[01:00] "The IKEA Effect: When Labor Leads to Love"
[02:00] How DIY assembly affects willingness to pay
[03:15] The universal appeal across DIY skill levels
[04:00] When the IKEA effect backfires
[06:45] Applications beyond physical products
[07:30] AI collaboration and user engagement
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The 'IKEA Effect': When Labor Leads to Love." Working Paper, No. 11-091, 2011.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
มุมมอง: 15

วีดีโอ

Building The "Brand" Case with Tory Pachis, SVP of Marketing at Amica Insurance
มุมมอง 419 ชั่วโมงที่ผ่านมา
For 90 years, Amica Insurance only accepted new customers through referrals. Then they opened their doors to everyone-and discovered they had less than 3% national brand awareness. For a direct-to-consumer insurance company, this sparked a complete marketing transformation. This episode, Elena, Angela, and Rob are joined by Tory Pachis, SVP of Marketing at Amica Insurance, to explore how he bui...
Nerd Alert: Why Do Brands Cause Trouble?
มุมมอง 1521 ชั่วโมงที่ผ่านมา
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how brands have lost their cultural authority and face growing consumer resistance. They discuss why authenticity matters more than e...
How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
มุมมอง 89วันที่ผ่านมา
86% of Grammarly's marketing team reports that AI prompt generation tools have positively impacted their productivity. But how should marketers balance AI efficiency with maintaining brand voice and authenticity? This week, Elena and Angela are joined by Lena Waters, CMO at Grammarly, to discuss how AI is transforming marketing. Together, they explore the evolution of AI tools in marketing, why...
Nerd Alert: Loyal Customer or Repeat Purchaser?
มุมมอง 1414 วันที่ผ่านมา
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore the difference between brand loyalty and repeat purchasing. They discuss how brands can misinterpret habitual buying as true loyalty....
Optimizing Your Media Mix with Richard Kirk
มุมมอง 15014 วันที่ผ่านมา
Optimizing Your Media Mix with Richard Kirk
Nerd Alert: The Effectiveness of Fear
มุมมอง 921 วันที่ผ่านมา
Nerd Alert: The Effectiveness of Fear
The Truth About Marketing Effectiveness with Peter Field
มุมมอง 2.4K21 วันที่ผ่านมา
The Truth About Marketing Effectiveness with Peter Field
Nerd Alert: How Brand Investments Drive Market Value
มุมมอง 3528 วันที่ผ่านมา
Nerd Alert: How Brand Investments Drive Market Value
What a Healthy CEO/CMO Relationship Looks Like
มุมมอง 165หลายเดือนก่อน
What a Healthy CEO/CMO Relationship Looks Like
Nerd Alert: How Personality Predicts Ad Response
มุมมอง 30หลายเดือนก่อน
Nerd Alert: How Personality Predicts Ad Response
How AI is Transforming Marketing Today
มุมมอง 2.2Kหลายเดือนก่อน
How AI is Transforming Marketing Today
Nerd Alert: How Our Brains React to Advertising
มุมมอง 36หลายเดือนก่อน
Nerd Alert: How Our Brains React to Advertising
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
มุมมอง 2.2Kหลายเดือนก่อน
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
Nerd Alert: A TV Advertising Reality Check
มุมมอง 30หลายเดือนก่อน
Nerd Alert: A TV Advertising Reality Check
Audience Matters with Sarah Jordan, Constant Contact CMO
มุมมอง 2.3Kหลายเดือนก่อน
Audience Matters with Sarah Jordan, Constant Contact CMO
Nerd Alert: Ageism Kills Brands
มุมมอง 49หลายเดือนก่อน
Nerd Alert: Ageism Kills Brands
Timeless Marketing Principles with Jason Ing, Gusto CMO
มุมมอง 2.6Kหลายเดือนก่อน
Timeless Marketing Principles with Jason Ing, Gusto CMO
Nerd Alert: Growth Potential by Buyer Group
มุมมอง 332 หลายเดือนก่อน
Nerd Alert: Growth Potential by Buyer Group
Marketing as a Science with Professor Byron Sharp
มุมมอง 4.4K2 หลายเดือนก่อน
Marketing as a Science with Professor Byron Sharp
Nerd Alert: Where A/B Testing Goes Wrong
มุมมอง 422 หลายเดือนก่อน
Nerd Alert: Where A/B Testing Goes Wrong
The Dangers of Marketing Misattribution
มุมมอง 2.6K2 หลายเดือนก่อน
The Dangers of Marketing Misattribution
Nerd Alert: The Halo Effect of TV Advertising
มุมมอง 342 หลายเดือนก่อน
Nerd Alert: The Halo Effect of TV Advertising
The Future of Search Marketing
มุมมอง 3K2 หลายเดือนก่อน
The Future of Search Marketing
Nerd Alert: The Truth About CMO Tenure
มุมมอง 422 หลายเดือนก่อน
Nerd Alert: The Truth About CMO Tenure
Are Brand Extensions Worth the Risk?
มุมมอง 2.5K2 หลายเดือนก่อน
Are Brand Extensions Worth the Risk?
Nerd Alert: How Effective are Influencers?
มุมมอง 343 หลายเดือนก่อน
Nerd Alert: How Effective are Influencers?
Is "Brand Purpose" Overrated?
มุมมอง 2.5K3 หลายเดือนก่อน
Is "Brand Purpose" Overrated?
Nerd Alert: The Dynamic Attention Theory
มุมมอง 173 หลายเดือนก่อน
Nerd Alert: The Dynamic Attention Theory
Proof That Your Brand Matters
มุมมอง 2.5K3 หลายเดือนก่อน
Proof That Your Brand Matters

ความคิดเห็น

  • @Katie-Aiden
    @Katie-Aiden 11 วันที่ผ่านมา

    .

  • @angieeubanks3236
    @angieeubanks3236 22 วันที่ผ่านมา

    i Love You ❤️💕😘 ❤🎉😊

  • @moethay4041
    @moethay4041 28 วันที่ผ่านมา

  • @cartalkweekly
    @cartalkweekly หลายเดือนก่อน

    "This is a critical issue for the automotive industry and PROBABLY HIGHER THAN 90%! As a marketing director, I've seen firsthand the challenges that arise when CEOs and CMOs / MARKETING DIRECTORS aren't aligned. I'm excited to tune in to this discussion and learn more about how we can bridge this gap and drive better business outcomes. #marketing #leadership #automotive"

  • @RH-vq6gk
    @RH-vq6gk 2 หลายเดือนก่อน

    Sounds like Mark misses the masculinity in the industry (around the 25min mark).

  • @owkwqaqw3721
    @owkwqaqw3721 2 หลายเดือนก่อน

    I feel like you aren’t answering their questions, lol.

  • @lovequinn7521
    @lovequinn7521 3 หลายเดือนก่อน

    Did they account the years of OS support in the decision making of the consumers as reason why they’d pay up to 38% more?

  • @antonfig1865
    @antonfig1865 3 หลายเดือนก่อน

    No she is not. She specifically stated the advantages of the less expensive phone. It is objectively superior.

  • @musho86
    @musho86 3 หลายเดือนก่อน

    This is so dumb. You're comparing apples to oranges on the same scale. Its like saying a honda civic is selling less than a tesla even though it comes at a cheaper price, etc etc... umm no

  • @nicklove8857
    @nicklove8857 3 หลายเดือนก่อน

    Great podcast. Using a synthetic audience to conduct market research sounds very promising.

  • @thewatcher4552
    @thewatcher4552 3 หลายเดือนก่อน

    Rome 2.0

  • @seven7vii7
    @seven7vii7 4 หลายเดือนก่อน

    Love the iconic VW "Lemon" ad on Elena's wall.

  • @hardwarkumari2759
    @hardwarkumari2759 4 หลายเดือนก่อน

    Lega India zmauritius Air strip made by India. FIRST POST vantage with Palki Sharma India PM Mofi aims to globalise the rupee vantage with Pal,i Sharma.

  • @seven7vii7
    @seven7vii7 4 หลายเดือนก่อน

    So good

  • @tristincrain1858
    @tristincrain1858 5 หลายเดือนก่อน

    So, my algorithm with any social media outlet being inconsistent as a whole might have something to say about my personality? That honestly makes sense to me, but I wonder if it does to any of you😅

  • @LedZeppeli
    @LedZeppeli 5 หลายเดือนก่อน

    Tv sucks. There are better things to watch. I cut my streaming services too. Just have TH-cam, Spotify, and Audible.

  • @ApuTalukder-u2o
    @ApuTalukder-u2o 6 หลายเดือนก่อน

    Why aren't your video views and subscribers increasing? The reason is 1. Your video is not being SEO properly. 2. Your video title is not SEO-friendly, so is not reaching the right people. 3. Not using video and channel hashtags properly. 4. No video description is used properly. 5. Not sharing the video on social media so your videos are limited to your channel. Your video is awesome. Such videos are in great demand. If you do these things correctly, hopefully, you will get a lot of visitors. Feel free to ask me any questions you may have. If I can help a wonderful person like you, I will be lucky. I will cooperate with you in all kinds of ways. I am waiting for your reply,,,,, I want to connect with you for your channel purposes.

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Its Amazing !

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Amazing Video !

  • @AkramAlodini
    @AkramAlodini 6 หลายเดือนก่อน

    would you mind sharing with me Uber case study

    • @themarketingarchitectspodcast
      @themarketingarchitectspodcast 6 หลายเดือนก่อน

      You can read more about it here: veracitytrustnetwork.com/blog/digital-marketing/uber-ad-fraud/

  • @AkramAlodini
    @AkramAlodini 6 หลายเดือนก่อน

    alots of MFA eat our money :(

  • @yedelcolon
    @yedelcolon 6 หลายเดือนก่อน

    Im your first person

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    I am a regular viewers of your youtube channel. I liked your video so much. Your video content quality is so good & your thumbnail are also so attractive. But I find some problem on your youtube channel...Can I share this problem with you??

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    I am a regular viewers of your youtube channel. I liked your video so much. Your video content quality is so good & your thumbnail are also so attractive. But I find some problem on your youtube channel...Can I share this problem with you??

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    I am a regular viewers of your youtube channel. I liked your video so much. Your video content quality is so good & your thumbnail are also so attractive. But I find some problem on your youtube channel...Can I share this problem with you??

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    I am a regular viewers of your youtube channel. I liked your video so much. Your video content quality is so good & your thumbnail are also so attractive. But I find some problem on your youtube channel...Can I share this problem with you??

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    nice❤

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    nice❤😊

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Nice Video❤

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Nice video❤

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Amazing❤

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Nice Video❤❤

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    I am a regular visitor of your youtube channel. I watch almost all the videos in your channel. Now I want to tell you one thing that I have seen very well on your TH-cam Channel. The quality of your content is very good, but your videos don't have good viewers, don't have proper keywords, do not use any ranked keywords and the description is not well written. People can't see your videos easily. In such a situation you need to do SEO of your videos and promote the videos on social media.

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    I am a regular visitor of your youtube channel. I watch almost all the videos in your channel. Now I want to tell you one thing that I have seen very well on your TH-cam Channel. The quality of your content is very good, but your videos don't have good viewers, don't have proper keywords, do not use any ranked keywords and the description is not well written. People can't see your videos easily. In such a situation you need to do SEO of your videos and promote the videos on social media.

  • @todd.westra
    @todd.westra 6 หลายเดือนก่อน

    This episode was great! Exploring why TV ads still rock in the digital age. Elena and Rob nailed it, and Peter Field's insights hit the mark. And that garden analogy? Genius! 🌟

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    Nice

  • @ShuvoKumar-p3y
    @ShuvoKumar-p3y 6 หลายเดือนก่อน

    nice video

  • @ahmadfouad3786
    @ahmadfouad3786 6 หลายเดือนก่อน

    great episode!

  • @ahmadfouad3786
    @ahmadfouad3786 7 หลายเดือนก่อน

    one of my favorite podcasts! thank you for this great discussion. could you please list all your resources and studies?

    • @themarketingarchitectspodcast
      @themarketingarchitectspodcast 6 หลายเดือนก่อน

      Thanks! Glad you're enjoying the show. How Brands Grow was one of our main sources for this episode. You can find a summary here: brandgenetics.com/human-thinking/how-brands-grow-speed-summary/

  • @isaiah4427
    @isaiah4427 8 หลายเดือนก่อน

    *Promosm* 💖

  • @chiranjibtarafdar9685
    @chiranjibtarafdar9685 8 หลายเดือนก่อน

    Hello Dear Ma'am, How are You? I Saw Your Content Very nice. But I Saw your video SEO score is very low so that Video Engagement is Very Low. For Growing your Channel and Increasing Video Views, likes, and Organic traffic, Perfect Video SEO is very Important. Also, Lots of Problems with Your Channel if You Give me a chance I Can Solve Them. I am waiting for your reply. Thanks a lot.

  • @charlesuwah3404
    @charlesuwah3404 8 หลายเดือนก่อน

    Great podcast. Loveit. Just discovered you guys are on TH-cam too.

  • @exploreyourdreamlife
    @exploreyourdreamlife 9 หลายเดือนก่อน

    Thanks for making this video on B2B marketing. Any B2B marketing tips for startups? I’m impressed, I liked this video and you've got yourself a new subscriber!

    • @themarketingarchitectspodcast
      @themarketingarchitectspodcast 9 หลายเดือนก่อน

      Thanks & welcome! Here's another video on B2B marketing you might find helpful: th-cam.com/video/6H00tb0tjD0/w-d-xo.htmlsi=bLwJ_p-Nb4G55tG2

  • @debbiejournigan270
    @debbiejournigan270 11 หลายเดือนก่อน

    Bragging in your lusting of it all which comes with an even bigger price the kind of price you will not like though

  • @DeanTownsend-i7z
    @DeanTownsend-i7z ปีที่แล้ว

    40 percent is not a monopoly.

  • @arthercurey1726
    @arthercurey1726 ปีที่แล้ว

    Common Sense would tell you to move the hell out of LA and open up your own studio with the money you save ... Or you could just keep Bragg complaining...

  • @BryanJohnson-qb1se
    @BryanJohnson-qb1se ปีที่แล้ว

    I see TH-camrs make commercials,for small businesses, in 5minutes almost every day.

  • @pavelskilivniks9654
    @pavelskilivniks9654 ปีที่แล้ว

    Words of wisdom indeed: sounding 'smart' (using too many flowery words and jargon) makes you unapproachable. Next time take time to observe how c-level execs interact with people, they must be approachable, genuine, and authentic; douchebags don't last long at the higher echelons of corporations.

  • @Enzo-ls3sl
    @Enzo-ls3sl ปีที่แล้ว

    🤗 "PromoSM"

  • @Dikdusa
    @Dikdusa ปีที่แล้ว

    Yeah I would agree with this, it’s first market movers advantage. If you notice his model is to start a company with a small niche following and then attempt to expand it into a much larger business, I’m still wondering what the whole twitter move was all about. My guess is he sits on it for a few years then takes it public again. Most people look at his investment as a waste of money, but you watch, he’ll flip this company and 2-3x his investment