In this episode, Jessica (www.linkedin.com/in/jessicaquillin) hears from Heidi Svane Pederson (www.linkedin.com/in/heidisvane/?originalSubdomain=dk) , Head of Digital at Lifestyle & Design Cluster (ldcluster.com/en/about-us/) , Denmark’s leading organisation for promoting sustainability & innovation in the fashion, interior & lifestyle sectors.
With the global fashion industry responsible (www.imperial.ac.uk/stories/fashion-forward/#:~:text=The%20industry%20is%20responsible%20for,are%20striving%20to%20combat%20this.) for nearly 10% of worldwide greenhouse gas emissions, it’s clear that innovative solutions are required to reduce this environmental harm.
Heidi shares with Jessica how technologies including AI & blockchain can be leveraged to minimise overproduction & waste while also creating circular business models. While Heidi acknowledges small & medium-sized businesses face challenges in transitioning to sustainable practices, she stresses how vital this is for tackling global environmental challenges.
To create more sustainable fashion & lifestyle sectors, Heidi highlights the importance of education & collaboration to create digital tools & processes which allow customers to understand the sustainability credentials of the goods they purchase.
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