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Chris Marrano
United States
เข้าร่วมเมื่อ 18 ก.ย. 2018
Welcome to your source for everything about Facebook Ads, Google Ads & Search Engine Optimization so that you know how to grow your business in the digital world.
My name is Chris Marrano, I'm an agency founder, eCommerce store owner, dropshipping owner, CMO, affiliate marketer, content creator, fisherman, & most importantly, family-man, enjoying life on TH-cam teaching people everything I've learned over the last 15 years (and continue to learn) about scaling businesses with digital marketing.
My name is Chris Marrano, I'm an agency founder, eCommerce store owner, dropshipping owner, CMO, affiliate marketer, content creator, fisherman, & most importantly, family-man, enjoying life on TH-cam teaching people everything I've learned over the last 15 years (and continue to learn) about scaling businesses with digital marketing.
The ONLY Facebook Ads Structure You Need to Succeed
If you're serious about scaling your e-commerce brand with ads in 2025, this is the only setup you’ll need! I’m Chris Marrano, founder of Blue Water Marketing, and after spending millions on ads over the last eight years, I’m here to share my proven strategy to help you crush your goals this year. This video breaks down the exact steps to set up your e-commerce ad campaigns for success, and trust me, it’s a game-changer.
I walk you through the streamlined structure my agency uses for creative testing, copy testing, and scaling-designed to maximize efficiency and results. You’ll learn how to set up campaigns for your top-performing products, test creatives and copy effectively, and use Meta’s data to optimize your ads. Plus, I’ll share why leveraging tools like post IDs and specific audience targeting still works wonders, even in today’s broad-audience-focused landscape.
Whether you’re just starting out or looking to refine your strategy, this approach will help you make informed decisions that drive results. By the end of this video, you’ll have a clear framework to test, analyze, and scale your ads confidently. Don’t miss out-hit play and unlock the secrets to winning with e-commerce ads in 2025!
Resources
Agency Site
bluewatermarketing.com
1-On-1 Coaching
chrismarrano.com
✍️⌨️✍️ Blog ✍️⌨️✍️
bluewatermarketing.com/blog
📸🤳 Instagram 🤳📸
bluewatermkting
👌 Twitter 👌
bluewatermkting
🔥 Facebook 🔥
BlueWaterMkting
#emailmarketing #facebookads #digitalmarketing #howtorunfacebookads #facebookadsdropshipping
CHAPTERS:
00:00 - Intro
00:38 - Ad Account Setup 2025
01:42 - Real-Time Campaign Building
11:54 - Outro
I walk you through the streamlined structure my agency uses for creative testing, copy testing, and scaling-designed to maximize efficiency and results. You’ll learn how to set up campaigns for your top-performing products, test creatives and copy effectively, and use Meta’s data to optimize your ads. Plus, I’ll share why leveraging tools like post IDs and specific audience targeting still works wonders, even in today’s broad-audience-focused landscape.
Whether you’re just starting out or looking to refine your strategy, this approach will help you make informed decisions that drive results. By the end of this video, you’ll have a clear framework to test, analyze, and scale your ads confidently. Don’t miss out-hit play and unlock the secrets to winning with e-commerce ads in 2025!
Resources
Agency Site
bluewatermarketing.com
1-On-1 Coaching
chrismarrano.com
✍️⌨️✍️ Blog ✍️⌨️✍️
bluewatermarketing.com/blog
📸🤳 Instagram 🤳📸
bluewatermkting
👌 Twitter 👌
bluewatermkting
🔥 Facebook 🔥
BlueWaterMkting
#emailmarketing #facebookads #digitalmarketing #howtorunfacebookads #facebookadsdropshipping
CHAPTERS:
00:00 - Intro
00:38 - Ad Account Setup 2025
01:42 - Real-Time Campaign Building
11:54 - Outro
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I am confuse scale and optime will you please expain sir
Will you mentor me Sir I am Doing Dropshipping Business in India
Thanks so much for the video. When testing the Copy iterations, do we pick a single creative to test copy with OR do we run the same creatives as before but each one now has a different copy?
We start with creative tests to identify winning creative, then shift to copy test where we have individual creative in each asset testing against 4 to 5 different copy
Thanks for your Reply Sir : ) Fan from India
Thanks for the video, super interesting! Wouldn’t it be the same if you used DCT or ASC and just checking the results through breakdown?
Generally, ad copy & creatives are all being “tested” simultaneously in ASC and you’re giving meta complete reigns. This way we have more control and were able to watch over leading KPIs to determine winners and/or losers
@@ChrisMarrano Thank you for your answer! Overall, I want to listen to you, but I am afraid of the following: 1) I'm afraid of not choosing ASC, because many people say that ASC works great. 2) I'm afraid of clicking "Switch to original audience" because Meta doesn't recommend it. 3) I'm afraid of spending the budget on testing copywriting (and would rather spend it on testing a new batch of creatives). 4) I'm afraid of not selecting Flexible Creative (thinking that maybe Meta knows better than I do how to test them). 5) I'm afraid of running ABO testing campaigns (thinking that I will waste the budget, and in CBO, if Meta didn't give many impressions to a certain creative, then it didn't need to). I will be happy if you can kill my doubts :) I think this is a very important choice. By the way, I have an application (mobile + web), that is, one product for several segments.
I see CTR and amount spent & purchase
You need to set your columns differently.
@@ChrisMarrano Ok sir
If I include repeated words in my long tail keyword is something that is bad. example: Beta, programs, companies, home, studies follow by my like Easy, programs, best, new, products. free Both examples have the word PROGRAMS in them, is this a problem.
No, that’s not a problem! You should be fine. Good luck!
Do you never run asc?
Want us to run ads for your brand? bluewatermarketing.com/work-with-us/
Do you turn of the Ad that is running on the testing Ad set after you selected that Ad and placed in a scale campaign?
Only once it gains traction in the scale campaign
Well explain!! Keep it up
Thanks, will do!
if you have multiple winning ads would you put them in the same CBO or give each winning ad its on CBO?
Once we have winners, we put them into a product specific CBO, generally with only one ad set, broad, and keep funneling winners into it in order to see what generates the best results
@ thank you so much Chris. Last quick question as I couldn’t find in your videos but how do you scale the budget. Is it 20% every day it performs ?
@@HabibLawalgreat question. We do 20% every 3 days. Want to make sure the algo is optimizing and we don’t have “fluke” days
@ that makes sense. Would you also do this even if it’s in the learning phase if it performed well for 3 days straight
Hi Chris! Can you do the same thing at the end with an ad instead of a post? Thank you!
When I say “post ID” I don’t literally mean an organic post. Every individual ad you launch has a post ID, so you can take an existing ad and take the post ID to be in a new ad set. The benefit of this is having all of the historic data, CVR, purchases, engagement, instead of starting new
Check out my channel for more videos showing exactly that
How will this data ensure profitability, lower CAC, increase LTV? I know the video is 1 minute long. It is not possible to explain. But there is information in the air.
Should you keep the product at the campaign level in ABO even if you're selling to different countries from the same ad account? Or should you structure it by countries at the campaign level instead?
Can i get an aswear aswell? :)
Interesting for me too honestly! I would just add the list of English-speaking countries to the same ABO/CBO campaigns. Just to avoid making it fragmented
Great video thank you very much Could you please share with us your naming convention generator
Standard or accelerated?
Standard
@@ChrisMarrano what about attribution? 1 day click or 7 day?
@@libertariancountry3920great questions! I like 1 day click for bid caps. More accurate real-time data for tracking efficiency
@ thanks for the responses. I appreciate it. One last thing, for ecom (selling shirts), should we use website only or website and shop?
@@libertariancountry3920we run both but I find website only to have a better CVR
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Solid tips here
Hey Chris , really nice video! I was wondering if I could help you with more Quality Editing in your videos with good pricing & turnaround time and will also make a highly engaging Thumbnail which will help your video to reach a wider audience ! Lmk what you think ?
First comment 😁😁
You got it! Glad you're here.
Have y'all tried Claude versus chatgpt? I know it's better in many tasks such as coding through experience.
Temu has the last one DOOOOOWWWWN, its so annoying
so helpful, thanks Chris
My pleasure!
Great video thank you very much Chris
Glad you enjoyed it
This is gold bro
Thank you!
Theres alot of fast checkout apps, which one are you recommending ?
Looking for free content? Sign up & get 30 days of FREE Ad Content! bluewatermarketing.com/work-with-us/
I have been debating on getting Yoast for Shopify and now I am scared. I have been working on my SEO for months and it still needs improvement, but it erasing's all your content when installed. Do you recommend any other SEO? I do like the fact that it create meta titles and meta descriptions for your product pages. What are your thoughts?
Hi there! We'd like to clarify that that was a bug occurred shortly after the launch of our app and it was quickly resolved at that point. Since then it is safe to install and uninstall our app by following the correct process, without losing your content optimizations made with our app! Hope this helps!
These KPI's are crucial for sure.
this is gold
fantastic breakdown! Critical to know for any brand that is hoping to scale profitably :D
This video is golden thanks so much. I'm saving up to start my eccomerce business! Looking forward to working with you when I have that money saved up. Thanks for putting out this content Chris 🤝
You got this! Good luck man, I appreciate you! Let me know if you have any questions!
@ChrisMarrano 👍
Hi Chris, Great video is always, Quick question if you can sahre the formula to calculate Contribution Margin. If I do this it doesnt add up, could you pls share what am I missing Sales -(Spend+CoGS+Fee+Shipping+Fulfillment)
Contribution margin = Revenue - all variable expenses (including ad spend, shipping, agency fees, CC fees, etc) per sale
First
Super valuable Chris. Thanks for this one.
Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders
My keywords will be ( Cook, food, like, a, pro ) So does it need to look like, Cook good like a pro -or can I add the extra words into the keyword text to say something like ( How to cook food like a pro ) notice that I added the two words, HOW TO INTO IT.
Podrías vender templates yo te los compraría sin importar el precio
Gracias por esta información
The audio in your video only comes through the left earphone.
Hi Chris love your work, how do we get collection descriptions to the bottom on shopify?
Hi Chris, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
Hey! Great question. These days, I try to keep ad accounts as simple as possible. I would run tests in a single campaign, each ad set is a different collection. Please keep in mind, that is for testing. Once you shift to scaling, I would build out campaigns specific for each of your product categories.
This is an amazing content. Gracias por compartirlo, saluddos desde Argentina. Cuando tenga mi marca, los llamaré a ustedes.
Thank you so much! I'm glad you found the content helpful. Best of luck with your brand, and I can't wait to hear from you!
Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders
Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders
Hi Chris, can I get the templates?
Very real life information, applying this to auto detailing industry
Love this! This is key to framing your messaging. Let me know how it goes!
very useful content
Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders