Chris Marrano
Chris Marrano
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The ONLY Facebook Ads Structure You Need to Succeed
If you're serious about scaling your e-commerce brand with ads in 2025, this is the only setup you’ll need! I’m Chris Marrano, founder of Blue Water Marketing, and after spending millions on ads over the last eight years, I’m here to share my proven strategy to help you crush your goals this year. This video breaks down the exact steps to set up your e-commerce ad campaigns for success, and trust me, it’s a game-changer.
I walk you through the streamlined structure my agency uses for creative testing, copy testing, and scaling-designed to maximize efficiency and results. You’ll learn how to set up campaigns for your top-performing products, test creatives and copy effectively, and use Meta’s data to optimize your ads. Plus, I’ll share why leveraging tools like post IDs and specific audience targeting still works wonders, even in today’s broad-audience-focused landscape.
Whether you’re just starting out or looking to refine your strategy, this approach will help you make informed decisions that drive results. By the end of this video, you’ll have a clear framework to test, analyze, and scale your ads confidently. Don’t miss out-hit play and unlock the secrets to winning with e-commerce ads in 2025!
Resources
Agency Site
bluewatermarketing.com
1-On-1 Coaching
chrismarrano.com
✍️⌨️✍️ Blog ✍️⌨️✍️
bluewatermarketing.com/blog
📸🤳 Instagram 🤳📸
bluewatermkting
👌 Twitter 👌
bluewatermkting
🔥 Facebook 🔥
BlueWaterMkting
#emailmarketing #facebookads #digitalmarketing #howtorunfacebookads #facebookadsdropshipping
CHAPTERS:
00:00 - Intro
00:38 - Ad Account Setup 2025
01:42 - Real-Time Campaign Building
11:54 - Outro
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ความคิดเห็น

  • @Vanakam_2008
    @Vanakam_2008 15 ชั่วโมงที่ผ่านมา

    I am confuse scale and optime will you please expain sir

  • @Vanakam_2008
    @Vanakam_2008 15 ชั่วโมงที่ผ่านมา

    Will you mentor me Sir I am Doing Dropshipping Business in India

  • @ArashMalek510
    @ArashMalek510 20 ชั่วโมงที่ผ่านมา

    Thanks so much for the video. When testing the Copy iterations, do we pick a single creative to test copy with OR do we run the same creatives as before but each one now has a different copy?

    • @ChrisMarrano
      @ChrisMarrano 14 ชั่วโมงที่ผ่านมา

      We start with creative tests to identify winning creative, then shift to copy test where we have individual creative in each asset testing against 4 to 5 different copy

  • @Vanakam_2008
    @Vanakam_2008 วันที่ผ่านมา

    Thanks for your Reply Sir : ) Fan from India

  • @IlfatKhayrullin
    @IlfatKhayrullin วันที่ผ่านมา

    Thanks for the video, super interesting! Wouldn’t it be the same if you used DCT or ASC and just checking the results through breakdown?

    • @ChrisMarrano
      @ChrisMarrano วันที่ผ่านมา

      Generally, ad copy & creatives are all being “tested” simultaneously in ASC and you’re giving meta complete reigns. This way we have more control and were able to watch over leading KPIs to determine winners and/or losers

    • @IlfatKhayrullin
      @IlfatKhayrullin วันที่ผ่านมา

      @@ChrisMarrano Thank you for your answer! Overall, I want to listen to you, but I am afraid of the following: 1) I'm afraid of not choosing ASC, because many people say that ASC works great. 2) I'm afraid of clicking "Switch to original audience" because Meta doesn't recommend it. 3) I'm afraid of spending the budget on testing copywriting (and would rather spend it on testing a new batch of creatives). 4) I'm afraid of not selecting Flexible Creative (thinking that maybe Meta knows better than I do how to test them). 5) I'm afraid of running ABO testing campaigns (thinking that I will waste the budget, and in CBO, if Meta didn't give many impressions to a certain creative, then it didn't need to). I will be happy if you can kill my doubts :) I think this is a very important choice. By the way, I have an application (mobile + web), that is, one product for several segments.

  • @Vanakam_2008
    @Vanakam_2008 วันที่ผ่านมา

    I see CTR and amount spent & purchase

    • @ChrisMarrano
      @ChrisMarrano วันที่ผ่านมา

      You need to set your columns differently.

    • @Vanakam_2008
      @Vanakam_2008 วันที่ผ่านมา

      @@ChrisMarrano Ok sir

  • @Glennmc7
    @Glennmc7 2 วันที่ผ่านมา

    If I include repeated words in my long tail keyword is something that is bad. example: Beta, programs, companies, home, studies follow by my like Easy, programs, best, new, products. free Both examples have the word PROGRAMS in them, is this a problem.

    • @ChrisMarrano
      @ChrisMarrano วันที่ผ่านมา

      No, that’s not a problem! You should be fine. Good luck!

  • @sebastiant4206
    @sebastiant4206 2 วันที่ผ่านมา

    Do you never run asc?

  • @ChrisMarrano
    @ChrisMarrano 2 วันที่ผ่านมา

    Want us to run ads for your brand? bluewatermarketing.com/work-with-us/

  • @IbrahimAlkhulaifi
    @IbrahimAlkhulaifi 3 วันที่ผ่านมา

    Do you turn of the Ad that is running on the testing Ad set after you selected that Ad and placed in a scale campaign?

    • @ChrisMarrano
      @ChrisMarrano 3 วันที่ผ่านมา

      Only once it gains traction in the scale campaign

  • @naomiontheblock4338
    @naomiontheblock4338 3 วันที่ผ่านมา

    Well explain!! Keep it up

    • @ChrisMarrano
      @ChrisMarrano 3 วันที่ผ่านมา

      Thanks, will do!

  • @HabibLawal
    @HabibLawal 4 วันที่ผ่านมา

    if you have multiple winning ads would you put them in the same CBO or give each winning ad its on CBO?

    • @ChrisMarrano
      @ChrisMarrano 3 วันที่ผ่านมา

      Once we have winners, we put them into a product specific CBO, generally with only one ad set, broad, and keep funneling winners into it in order to see what generates the best results

    • @HabibLawal
      @HabibLawal 3 วันที่ผ่านมา

      @ thank you so much Chris. Last quick question as I couldn’t find in your videos but how do you scale the budget. Is it 20% every day it performs ?

    • @ChrisMarrano
      @ChrisMarrano 3 วันที่ผ่านมา

      @@HabibLawalgreat question. We do 20% every 3 days. Want to make sure the algo is optimizing and we don’t have “fluke” days

    • @HabibLawal
      @HabibLawal 3 วันที่ผ่านมา

      @ that makes sense. Would you also do this even if it’s in the learning phase if it performed well for 3 days straight

  • @juanpellicena
    @juanpellicena 4 วันที่ผ่านมา

    Hi Chris! Can you do the same thing at the end with an ad instead of a post? Thank you!

    • @ChrisMarrano
      @ChrisMarrano 4 วันที่ผ่านมา

      When I say “post ID” I don’t literally mean an organic post. Every individual ad you launch has a post ID, so you can take an existing ad and take the post ID to be in a new ad set. The benefit of this is having all of the historic data, CVR, purchases, engagement, instead of starting new

  • @ChrisMarrano
    @ChrisMarrano 4 วันที่ผ่านมา

    Check out my channel for more videos showing exactly that

  • @hyturkyilmaz
    @hyturkyilmaz 4 วันที่ผ่านมา

    How will this data ensure profitability, lower CAC, increase LTV? I know the video is 1 minute long. It is not possible to explain. But there is information in the air.

  • @VictorWestermark
    @VictorWestermark 5 วันที่ผ่านมา

    Should you keep the product at the campaign level in ABO even if you're selling to different countries from the same ad account? Or should you structure it by countries at the campaign level instead?

    • @VictorWestermark
      @VictorWestermark 2 วันที่ผ่านมา

      Can i get an aswear aswell? :)

    • @IlfatKhayrullin
      @IlfatKhayrullin 22 ชั่วโมงที่ผ่านมา

      Interesting for me too honestly! I would just add the list of English-speaking countries to the same ABO/CBO campaigns. Just to avoid making it fragmented

  • @hamdanianas
    @hamdanianas 5 วันที่ผ่านมา

    Great video thank you very much Could you please share with us your naming convention generator

  • @libertariancountry3920
    @libertariancountry3920 9 วันที่ผ่านมา

    Standard or accelerated?

    • @ChrisMarrano
      @ChrisMarrano 6 วันที่ผ่านมา

      Standard

    • @libertariancountry3920
      @libertariancountry3920 6 วันที่ผ่านมา

      @@ChrisMarrano what about attribution? 1 day click or 7 day?

    • @ChrisMarrano
      @ChrisMarrano 6 วันที่ผ่านมา

      @@libertariancountry3920great questions! I like 1 day click for bid caps. More accurate real-time data for tracking efficiency

    • @libertariancountry3920
      @libertariancountry3920 6 วันที่ผ่านมา

      @ thanks for the responses. I appreciate it. One last thing, for ecom (selling shirts), should we use website only or website and shop?

    • @ChrisMarrano
      @ChrisMarrano 6 วันที่ผ่านมา

      @@libertariancountry3920we run both but I find website only to have a better CVR

  • @ChrisMarrano
    @ChrisMarrano 11 วันที่ผ่านมา

    Looking for free content? Sign up & get 30 days of FREE Ad Content! bluewatermarketing.com/work-with-us/

  • @aidanjefferson
    @aidanjefferson 11 วันที่ผ่านมา

    Solid tips here

  • @divyv20
    @divyv20 11 วันที่ผ่านมา

    Hey Chris , really nice video! I was wondering if I could help you with more Quality Editing in your videos with good pricing & turnaround time and will also make a highly engaging Thumbnail which will help your video to reach a wider audience ! Lmk what you think ?

  • @AudiSingh-r5n
    @AudiSingh-r5n 13 วันที่ผ่านมา

    First comment 😁😁

    • @ChrisMarrano
      @ChrisMarrano 13 วันที่ผ่านมา

      You got it! Glad you're here.

  • @Justagoodlaugh
    @Justagoodlaugh 14 วันที่ผ่านมา

    Have y'all tried Claude versus chatgpt? I know it's better in many tasks such as coding through experience.

  • @that_type_of_guy3842
    @that_type_of_guy3842 15 วันที่ผ่านมา

    Temu has the last one DOOOOOWWWWN, its so annoying

  • @ROARDigitalMarketing_
    @ROARDigitalMarketing_ 16 วันที่ผ่านมา

    so helpful, thanks Chris

    • @ChrisMarrano
      @ChrisMarrano 14 ชั่วโมงที่ผ่านมา

      My pleasure!

  • @hamdanianas
    @hamdanianas 16 วันที่ผ่านมา

    Great video thank you very much Chris

    • @ChrisMarrano
      @ChrisMarrano 14 ชั่วโมงที่ผ่านมา

      Glad you enjoyed it

  • @aidanjefferson
    @aidanjefferson 16 วันที่ผ่านมา

    This is gold bro

    • @ChrisMarrano
      @ChrisMarrano 14 ชั่วโมงที่ผ่านมา

      Thank you!

  • @Alter_Ego_Gaming
    @Alter_Ego_Gaming 16 วันที่ผ่านมา

    Theres alot of fast checkout apps, which one are you recommending ?

  • @ChrisMarrano
    @ChrisMarrano 17 วันที่ผ่านมา

    Looking for free content? Sign up & get 30 days of FREE Ad Content! bluewatermarketing.com/work-with-us/

  • @evelynsfashion
    @evelynsfashion 17 วันที่ผ่านมา

    I have been debating on getting Yoast for Shopify and now I am scared. I have been working on my SEO for months and it still needs improvement, but it erasing's all your content when installed. Do you recommend any other SEO? I do like the fact that it create meta titles and meta descriptions for your product pages. What are your thoughts?

    • @yoast
      @yoast 17 วันที่ผ่านมา

      Hi there! We'd like to clarify that that was a bug occurred shortly after the launch of our app and it was quickly resolved at that point. Since then it is safe to install and uninstall our app by following the correct process, without losing your content optimizations made with our app! Hope this helps!

  • @robreichjr
    @robreichjr 18 วันที่ผ่านมา

    These KPI's are crucial for sure.

  • @aidanjefferson
    @aidanjefferson 18 วันที่ผ่านมา

    this is gold

  • @joshuachin766
    @joshuachin766 19 วันที่ผ่านมา

    fantastic breakdown! Critical to know for any brand that is hoping to scale profitably :D

  • @oldschoolcomedian
    @oldschoolcomedian 20 วันที่ผ่านมา

    This video is golden thanks so much. I'm saving up to start my eccomerce business! Looking forward to working with you when I have that money saved up. Thanks for putting out this content Chris 🤝

    • @ChrisMarrano
      @ChrisMarrano 19 วันที่ผ่านมา

      You got this! Good luck man, I appreciate you! Let me know if you have any questions!

    • @oldschoolcomedian
      @oldschoolcomedian 19 วันที่ผ่านมา

      @ChrisMarrano 👍

  • @WaqasPervez-u5k
    @WaqasPervez-u5k 20 วันที่ผ่านมา

    Hi Chris, Great video is always, Quick question if you can sahre the formula to calculate Contribution Margin. If I do this it doesnt add up, could you pls share what am I missing Sales -(Spend+CoGS+Fee+Shipping+Fulfillment)

    • @ChrisMarrano
      @ChrisMarrano 19 วันที่ผ่านมา

      Contribution margin = Revenue - all variable expenses (including ad spend, shipping, agency fees, CC fees, etc) per sale

  • @IntelligentMoney-b2x
    @IntelligentMoney-b2x 21 วันที่ผ่านมา

    First

  • @noahdaylydayan
    @noahdaylydayan 23 วันที่ผ่านมา

    Super valuable Chris. Thanks for this one.

  • @ChrisMarrano
    @ChrisMarrano 24 วันที่ผ่านมา

    Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders

  • @Glennmc7
    @Glennmc7 26 วันที่ผ่านมา

    My keywords will be ( Cook, food, like, a, pro ) So does it need to look like, Cook good like a pro -or can I add the extra words into the keyword text to say something like ( How to cook food like a pro ) notice that I added the two words, HOW TO INTO IT.

  • @IntelligentMoney-b2x
    @IntelligentMoney-b2x หลายเดือนก่อน

    Podrías vender templates yo te los compraría sin importar el precio

  • @IntelligentMoney-b2x
    @IntelligentMoney-b2x หลายเดือนก่อน

    Gracias por esta información

  • @jcgasmen
    @jcgasmen หลายเดือนก่อน

    The audio in your video only comes through the left earphone.

  • @noorabzs
    @noorabzs หลายเดือนก่อน

    Hi Chris love your work, how do we get collection descriptions to the bottom on shopify?

  • @Om-gg5tk
    @Om-gg5tk หลายเดือนก่อน

    Hi Chris, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?

    • @ChrisMarrano
      @ChrisMarrano หลายเดือนก่อน

      Hey! Great question. These days, I try to keep ad accounts as simple as possible. I would run tests in a single campaign, each ad set is a different collection. Please keep in mind, that is for testing. Once you shift to scaling, I would build out campaigns specific for each of your product categories.

  • @IntelligentMoney-b2x
    @IntelligentMoney-b2x หลายเดือนก่อน

    This is an amazing content. Gracias por compartirlo, saluddos desde Argentina. Cuando tenga mi marca, los llamaré a ustedes.

    • @ChrisMarrano
      @ChrisMarrano หลายเดือนก่อน

      Thank you so much! I'm glad you found the content helpful. Best of luck with your brand, and I can't wait to hear from you!

  • @ChrisMarrano
    @ChrisMarrano หลายเดือนก่อน

    Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders

  • @ChrisMarrano
    @ChrisMarrano หลายเดือนก่อน

    Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders

    • @umersultan1801
      @umersultan1801 10 วันที่ผ่านมา

      Hi Chris, can I get the templates?

  • @SupremeKid98
    @SupremeKid98 หลายเดือนก่อน

    Very real life information, applying this to auto detailing industry

    • @ChrisMarrano
      @ChrisMarrano หลายเดือนก่อน

      Love this! This is key to framing your messaging. Let me know how it goes!

  • @gotonabohulprithibi
    @gotonabohulprithibi หลายเดือนก่อน

    very useful content

  • @ChrisMarrano
    @ChrisMarrano หลายเดือนก่อน

    Join eCommerce Insiders, our private Facebook group where you can ask me 1-on-1 questions, and connect with other brand owners - facebook.com/groups/ecommerceinsiders