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As a workaholic, its almost hard to conceive. :) But it is a great question.

you have reassured myself for thiss

Sorry about the poor audio quality on this one

Great video - watch it before you leave the office and reflect on it on your commute. Works wonders.

Thanks for sharing, Nich! I love your message: Channeling your inner child and its fun + creativity without judgement!

This is literally where I am at right now. Not business only but life also. Everything is a mirror if you are willing to see it! Great video :)

This is a really clever anology... love it. Symptons / Problems / Solutions!

Nice vid, Thanks for keeping it authentic with no Background music.

I concur. But if you're getting a great amount of sales from your Ad Campaigns, your data will show a frequency above 5 with a great reach. Brand Awareness campaign objective is great for retargeting to make new prospects aware of your product or service.

Great content 💯

Yeah he’s right☺️

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I feel trapped but also free - and that doesn't make any sense 😳😉

Brilliant Nick. This is so apt for us right now. Boring is certainly better during this period - in fact it's essential. I definitely fall into the trap of being drawn to exciting new 'opportunities' - been regularly falling into that deep deceptive hole for 20 years! It's part of an entrepreneur's creative character I suppose but definitely a characteristic that needs to be constantly kept in check. Occasionally it pays off but more often than not - it doesn't. 😜 Great video 👏👌

you are underrated. at least on TH-cam

Awesome teaching 😊

I'm selling caregiver service in Bangladesh. Is brand awareness campaign helpful for me?

Absolutely right. Thanks for your content.

Nicholas, thank you for sharing this. In the manual campaign, are you using adset budgets or campaign budget optimization? what do you generally consider a good budget to test and how many creatives are you putting in an adset?

thank you for such a detailed breakdown, nicholas! came across this after seeing your advantage shopping campaign video (very helpful as well). how many creatives are you testing at a time in one ad set? and also, is there a particular budget that one should start with? and in each ad set, are you targeting single interests or a combination? thanks again for this video! (Just signed up the group on skool as well)

Wow! Words from an online performance marketer that has zero understanding of omnichannel brand awareness. I was crazy enough to click, but this is a one-trick-pony approach to selling online and online only. This is bad advice for an omnichannel brand. For those brands we need less of this, and more understanding of how to constantly fill the funnel and approach it as a channel agnostic sales campaign. You aren’t a marketer, you’re an online sales advice guy. Don’t confuse the two

Hey Nicholas , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?

I never intended this to be so controversial haha. It's definitely my least liked video. If you do hate what I'm saying, do please comment. I'm not picking on you- if it works for you that's fine. This is just my observation having spoken to a lot of people over the last few years.

Cheers man this really helped out 👍

Great video - Some excellent points on the huge benefits of live chat. We launched Tidio chat on our site a couple of years ago and they are way better than the previous service we used. So many good features.

*How to Create a Winning Performance Max Campaign* (Previous Video) here th-cam.com/video/MNsIquTdcio/w-d-xo.html

Hi, thank you for the video. 😊 Could you please show us in another video or explaining it here in the comments how to split the asset group per product type or category? How can I be sure to split them in different asset group so I can create custom message and asset group for each product line for example? Can I do it after I create the acid group from the listing group? Or is there different way to do it? Thank you very much😊

You can grab my notes for this on this Google Doc docs.google.com/document/d/1HjmFknxhuVKqsAp5RGfPjf9JQAE3YD0L0nVzRYSA7ZQ/edit?usp=sharing

i am sellling supplements in germany and there are many brands here. Performance marketing doesn't perform well. Because there are a lot of established brand which are selling the same products like we do and the customers already trust them. we're doing brand awareness campaigns to gain the trust of the customers, so the brand seems more familiar. in the same time we're doing conversion campaigns broad to target the customers with a good offer.

I don't think this will work for all brands or businesses. For a music brand for example, there is 0 demand for your brand or product, so wouldn't you have to build awareness and consideration for your brand before someone would ever want to opt in or buy? I have tried going straight for conversions with music advertising and it does not work for me.

Thanks Nicholas - very useful. Makes sense.

You're talking about two distinct things imho. One is clutter and ways to deal with it, the other are distractions. I have a lot of tabs and windows open at the same time, but I can still be quite focused because I cut out all distractions. Notifications are blocked on almost all my phone apps, my PC is always on Do Not Disturb mode, I use an aggressive ad blocker (as everyone should) and windows are spread between workspaces according to their context, so others are invisible. Programs that regularly show popup windows etc without asking get removed. And tabs in the browser don't use my mental capacity, quite the opposite: they're used to offload stuff from my head so I can focus on something else, like a todo list or notes but for websites. It's a mix between backlog and bookmarks (more convenient than actual bookmarks), so overall over 1000 but usually not more than 10 of them are actually active at a time. I guess it's just very different workflows. I don't really get confused by all that because I have a consistent system in how I structure everything. But either way you definitely do need a system.

I don't disagree with keeping things relatively clear. But why would the desktop matter? It's not like you're going to be sitting and looking at it, if you're doing something then it's always covered by other things.

Yiu have a good content,keep up

Very good - makes a lot of sense!

Hi, great video. I want to target people from my phone/email list and no one else. How should I do this? The list is already uploaded and matched.

What an extraordinary video presentation! - Success unfolds as an enduring and evolving adventure..

Not everyone that becomes aware of your brand will buy from you, but everyone that buys from you was already aware of your brand. So the same way you don’t want to spend money trying to get sales with a brand awareness campaign, you also don’t want to spend money making your target audience aware of your brand with a conversion campaign. And that’s how you get high performing campaigns, they work better together.

Of course all brands don’t wanna lose money in campaigns that don’t bring profit. The point of brand awareness campaigns is to decrease your CAC. If you only run conversion campaigns it will cost you much more to acquire new customers.

Can I edit your TH-cam Videos?

Can I edit your TH-cam Videos?

I agree

It can be actually cheaper and it can act as conversion campaign too technically

But like if I run maximum number of impression ads and certainly put a link in it and I tell them a call to action , why would that not give me results even with the brand awareness campaign and that would make it cheaper too

I subscribe here since its more realistic than other just making content.

Going straight for the purchase is expensive advice if you follow it. FB will make sure of it.

I think that's the point of brand awareness. To have people engage or like associated with the brand so they become aware with it. If you need sales then there are different campaign for that.

Hi I saw your videos they are all amazing. Would you mind if I add more on your videos so that your business grow exponentially!

What would you recommend for hospitality or bars, who have a website but you can't book through it? When clients say they want 'bums on seats' to be the aim of Facebook ads. I tend to feel like brand awareness or web visits are the only option but never see good results. Very helpful video BTW

Great video. I never had luck with Brand Awareness ads, even when running it alongside a conversion ad, which I though at the time made sense. When I am not profitable running FB ads, I still feel, well atleast I am getting this exposure. Say I spend 1000 a day and get 600 in sales, I amost see it as a "win" because the brand is out there, getting new customers so that means more word of mouth, etc... With Brand Awareness, I just felt like I was waisting money with no chance at all of get a sale.