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An overview of eight essential web metrics presented by Google Analytics

A brief introduction to Google Analytics

Creating a Digital Marketing Plan

An overview of the role of involvement and risk within consumer behaviour.

A brief introduction to a online business models. For more information and digital marketing resources... www.australiancollegeofmarketing.com.au/marketing/guides.php

A brief introduction to answer the question 'What is Digital Marketing?' For more marketing resources... www.australiancollegeofmarketing.com.au/marketing/guides.php

Understanding consumer buyer behaviour, and the decision making process, is the key to reaching and engaging your customers, and persuading them to buy from you. More... www.AustralianCollegeOfMarketing.com.au/

UCI Postgraduate Diploma in Digital Marketing from the Australian College of Marketing and awarded by University of California, Irvine

Diploma in Digital Marketing student, Clare Burgess, talks about her study experience. For course information, see www.australiancollegeofmarketing.com.au/

Introduction to the first week in Understanding Customer Relationships, the second module of the CIM Introductory Certificate in Marketing. For course information, see www.australiancollegeofmarketing.com.au

Australian College of Marketing student Johnathan Goh. For information about CIM courses, see www.australiancollegeofmarketing.com.au

Australian College of Marketing student Angela Turner. For information about CIM courses, see www.australiancollegeofmarketing.com.au

Introduction to the first module in the CIM Introductory Certificate in Marketing, What is Marketing? For information about CIM courses, see www.australiancollegeofmarketing.com.au

Australian College of Marketing student Carmen Sederino. For information about CIM courses, see www.australiancollegeofmarketing.com.au