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I’ve done a lot of OEM agreements, and channel conflict was very rare when done right. Where I’ve seen a lot of channel conflict was with resellers. This year for example Google took a lot of business from their resellers, which really impacted the partnership. But in OEM typically a direct seller never even knows where the OEM is selling their products.

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It sounds interesting

Bob Rosin is such a badass, and was really good to hear his insights!

Great episode! As someone who works in the e-commerce space for a merchant, there are so many Shopify integrations that we use and without these strategic partnerships we wouldn’t be able to serve our segments. I specifically liked the conversation about weight classes, and how an org should try to partner with another org that’s 6 months ahead of them, or “1 marketing person bigger”. A partnership should benefit both parties, and I can imagine that comes from finding companies around the same level or slightly bigger. I’d love to know more about Shopify’s partnership strategies, and how they punch above their weight class to partner with orgs that are bigger than them.

Thanks again for having me on the show!

Watch the full episode here: th-cam.com/video/8iBH_GYqST4/w-d-xo.html

Watch the full episode here: th-cam.com/video/C82SnFWW7So/w-d-xo.html

Watch the full video here: th-cam.com/video/mNnu72eQI28/w-d-xo.htmlsi=TR50igDDZFB1cs2N

Love David's comment about a key OKR being "how much services revenue do we drive for our partners?"

Thank you for having me! Thoroughly enjoyed this conversation.

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Here from LinkedIn :)

There are so many great insights here but here's one worth calling out: Ross Brown: "...There no greater wealth creation event than a turnaround and turnarounds are inherently leveraged by Partners..." (1:04:41) This from someone who has amazingly delivered turnarounds at some of the largest technology enterprises in our industry.

This is one of the best podcasts about partner marketing I’ve seen from someone who understands the business of partnerships! I’m impressed!

Very insightful - great conversations - thank you Kelly , Asher and Geoff

great episode! There's not enough discussion about platforms in partnerships, and this was a great discussion on the topic

Another great episode! Some excellent insights.

Very interesting conversation, hits good points. Make a procurement podcast!

Extremely insightful - I'm new to partnerships myself, so it's good to learn from 2 leading experts in the field!