When I started out in business 7 years ago, I knew I was a great coach, yet I felt stuck as the world’s best kept secret. I had no cash, no clients and zero visibility. So, how did I get myself out there?
Today, I’m taking you behind the scenes to share what I did to maximise my visibility in my space. Some wins were easy and some tricky, but all of them have proved to be incredibly effective.
We’ll explore my favourite cost-effective strategies that helped me kickstart my business: blogs, newsletters, social media and networking. I’ll break down each of these tools to help you get started.
We’ll also take a look at investing in some professional touches when the time is right or you have the means. This includes annual photoshoots and quality stock imagery for varied social media content, case studies to showcase your services and book writing/publishing.
If you want some help with any of these ideas, I’ve got a whole directory of cool people to introduce you to. So reach out and let’s get you and your business visible today!
CHAPTER MARKERS
00:00 Introduction: My 7-Year Business Journey
00:50 Four Main Strategies To Boost Visibility
01:00 Blogging
01:42 Newsletters
02:43 Social Media
03:07 Networking
05:03 Investing in Professional Touches
05:29 Annual Photoshoots
06:33 Purchasing Quality Stock Imagery
07:47 Case Studies to Showcase Your Services
08:55 Book Writing / Publishing
10:29 Reframing How You Approach Showing Up
LINKS:
Emma McQueen - emmamcqueen.com.au
For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' - www.emmamcqueen.com.au/book/