This episode dives into the fascinating intersection of endurance sports, science, and business with our guest, John Middlewick. John, a former triathlete turned entrepreneur, is the mastermind behind Carbon Endurance, a sports consulting and distribution powerhouse that brings cutting-edge brands like Precision Fuel & Hydration and Pillar Performance to South Africa. 🌍
Join us as we explore John's unique journey from athlete to business owner and the science-driven approach fueling South Africa's endurance community. 🏃‍♂️🚴‍♂️🏊‍♂️ Whether you're a seasoned competitor or just starting your endurance adventure, this episode is packed with actionable insights!
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📚 What You’ll Learn:
🧬 The Science of Performance: Why individualising your hydration and nutrition strategy is a game-changer.
🥤 Sweat Testing Demystified: How it works and why it’s crucial for understanding your body’s needs.
🌱 Nutrition Strategies: Balancing whole foods with sports-specific products for optimal performance.
🏔️ Trail vs. Triathlon: How John transitioned from triathlons to trails and what makes each unique.
🛠️ Building a Business in Sport: How Carbon Endurance is reshaping the endurance landscape.
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*📚 Chapter Markers:*
0:00 - Welcome
5:45 - From Triathlete to Business Owner
11:20 - Transitioning from Tech to Sports
17:35 - Sweat Testing: The Science Explained
25:10 - Nutrition Mistakes Athletes Make
30:40 - Personalising Fueling Strategies
38:15 - Why Individualisation is Key
46:30 - Pillar Performance: The Role of Micro-nutrition
52:00 - Learning from Race Experiences
58:10 - Inspiring the Next Generation: Liam’s Story
1:01:50 - The Future of Endurance Sports in South Africa
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💬 What’s your go-to fueling strategy? Drop your thoughts in the comments below!
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iTunes: podcasts.apple.com/gb/podcast/trail-culture/id1709631577
Spotify: open.spotify.com/show/4eLM3gAMxZBOjUHAaGcBeu
- Trail Culture Instagram: trailcultureza
- Trail Culture Coaching: www.trailculture.co.za/
- Precision Hydration: www.carbonendurance.co/precision-hydration-2
- Precision Hydration Instagram: precisionfandh