In this week's episode of The Yegi Project, Laura Grigoryan, founder of FixMeUpLA Med Spa, is here to tell us about her journey in the aesthetic industry, the challenges of expanding her business, and the importance of social media in marketing. Laura shares insights on building trust with clients, navigating the complexities of aesthetic services, and the significance of continuous education in her field. She emphasizes the need for hard work, passion, and a focused approach to entrepreneurship, inspiring listeners to pursue their dreams in the beauty industry.
Connect with Laura & Fix Me Up LA!
Website: fixmeupmedspa.com/
Instagram: fixmeupmedspa
TikTok: www.tiktok.com/@fixmeupmedspa
Facebook: FIXMEUPla/
Watch our first episode with Laura: th-cam.com/video/S442cCVKxiI/w-d-xo.html
Takeaways
• Laura is a certified injector with Allergan, known for Botox and Juvederm.
• Expanding to a second location can be terrifying but rewarding.
• Building trust with clients is crucial when passing responsibilities.
• Social media is a powerful tool for marketing and connecting with clients.
• Content should be relatable and varied to engage followers.
• Filler and Botox can be subtle yet effective when done correctly.
• Continuous education is essential in the ever-evolving aesthetic industry.
• Marketing strategies should include both social media and word of mouth.
• Entrepreneurship requires hard work and dedication to succeed.
• Focus on a few key areas to excel rather than spreading too thin.
Chapters
00:00 Introduction to Laura Grigoryan and FixMeUpLA
03:29 The Journey of Expanding a Med Spa
06:27 Building Trust and Delegating Responsibilities
09:17 Navigating Social Media for Business Growth
12:28 Understanding Aesthetic Treatments and Client Education
15:19 The Importance of Marketing and Client Retention
18:21 Evolving Services and Personal Branding
21:15 Challenges in the Aesthetic Industry
23:59 Advice for Aspiring Med Spa Owners
27:02 Final Thoughts and Encouragement
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If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com
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Disclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only. 🤎✨
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Podcast Audio & Video Edited by Elizabeth Hadjinian
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Is Aesthetic Services the FUTURE of Med Spa Ownership?
Med Spa, Aesthetic Nurse, Social Media Marketing, Business Growth, Client Trust, Aesthetic Services, Entrepreneurial Journey, Laura Grigoryan, FixMeUpLA, Beauty Industry