วีดีโอ

In our latest episode of Analytics Unplugged, we sat down with Sarah Ainouz, Market Research Analyst at Kubota Tractor Corporation, to explore the crucial role of qualitative research in unlocking customer needs and motivations. Sarah shared insights into how her team digs deep into customer behavior to unearth the hidden drivers behind purchasing decisions. From understanding subconscious moti...

Guest star Marissa Olberding, Director of Marketing at Blue Jeans Golf Golf Ranch, joins Buxton's Katie Wayles to discuss marketing technology trends and the power of analytics. The two highlight the importance of customer intelligence to enhance personalized marketing.

In this episode of Analytics Unplugged, we explore the evolution of loyalty programs with insights from Alok Jain, Senior Director of CRM, Loyalty and Marketing Analytics at West Marine. This month, we discuss successful campaign examples, the role of data and analytics, and the impact of personalization in loyalty strategies. Additionally, we delve into the latest technological advancements an...

Want to know how you can change your customers into brand ambassadors? Follow Dave Sims, Orangetheory Franchisee, and Katie Wayles, Marketing Specialist at Buxton, as they talk about how data can transform the customer experience by improving loyalty and lifetime customer value. #marketingintelligence #locationintelligence #customeranalytics #buxton #orangetheoryfitness

Dig into marketing buzzwords surrounding personalization, including: personas, cohorts, segments and profiles. Join Katie Wayles, Marketing Specialist at Buxton, and Andrea Hektner, Content Specialist at Buxton, as they clear the air and explore what these terms are, how they differ, and also how you can leverage them to enhance your marketing strategies.

Discover why a 360-degree customer view isn't enough in this episode of Analytics Unplugged. Join Katie Russell, Director of Product Marketing at Buxton, and Andrea Hektner, Marketing Specialist at Buxton, as they explore how enriching and analyzing data can elevate your marketing strategies.

Buxton's John Plummer, VP of Strategic Accounts, discusses the challenges marketing teams face without in-house data analytics capabilities, as well as the pros and cons of traditional market research and innovative alternatives.

Buxton's Gene Schoepp, Principal Evangelist and AI Ethicist, and Phillip Crow, SVP of Product, explore the complexities of personalization - what it is, what it isn't, what it could be, and how it could be better. Learn more about the impact of artificial intelligence on scaling and improving personalization and discover new ways to deliver personalization.

Gene Schoepp, Principal Evangelist and AI Ethicist, digs into the ethical landscape of artificial intelligence. Explore the significance of transparency, safeguarding data privacy, addressing bias risks, and the environmental considerations shaping the future of artificial intelligence.

Chris Briggs, a Buxton veteran and key thought leader for Buxton talks breaks down why you can't just rely on mobile data for customer intelligence. #technology #analytics #buxton #datatechnology #locationintelligence #mobiledata

Analyze your real estate puzzle with Factor, an application in the Buxton Platform. Break down your site selection decisions into factors that matter. Understand real estate KPIs and discover market expansion opportunities. Learn how Factor can help you to: 1. Take control of the assumptions driving your real estate analysis. 2. Examine how potential sites stack up in terms of key factors likel...

Answer big picture questions with IQ, an intuitive query application from Buxton. Find out how IQ can help you to: 1. Answer macro-level business questions in minutes 2. Harness the power of Buxton’s datasets 3. Make query-building accessible with an intuitive interface 4. Find answers faster without running multiple reports Visit www.buxtonco.com/iq to learn more.

Competitor Customer Profiles Package from Buxton

Alert from Buxton

Webinar: Buxton and Community Health Network on Consumerized Healthcare

Webinar: Predictive Analytics for Hospitality

Location Intelligence Trends for Hospitality

What Data Is Important for Hospitality Location Intelligence

Buxton Impacts Major Hotel Chains Growth

Webinar: Predictive Analytics for Vet Hospital Growth Strategy

Predictive Analytics for Self Storage Growth

Buxton's Difference with Sports Tourism

Can Sports Tourism be a Catalyst for Growth

Can your City be a Sports Tourism Destination

Economic Impact and Sports Tourism

How Buxton Helps Cities with Sports Tourism

How does Buxton use Customer Intelligence?

Infrastructure Needed for Sports Tourism

What is Match?