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Alessandro De Zanche
United Kingdom
เข้าร่วมเมื่อ 5 เม.ย. 2024
Conversations and opinions on media monetization and digital advertising.
Contextual Advertising: How to Drive Brand Safety and Brand Suitability in Media Environments
How can advertising ensure brand safety and suitability while avoiding collateral damage to media brands? Mario Diez, CEO of Peer39, a leading contextual intelligence platform, joins ADZ to discuss advanced contextual strategies and offers media owners advice on using technology and best practices to escape the Made for Advertising (MFA) trap.
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: www.notjustadz.com
Alessandro De Zanche on LinkedIn: www.linkedin.com/in/dezanche/
Chapters:
00:00 Intro
01:27 Brand safety and avoiding collateral damage and economic impact to news media
7:16 Brand safety in the programmatic open marketplace vs quality media environments
12:45 The need for more granular controls for both advertisers and media owners
17:20 Emerging contextual strategies in quality media environments
22:51 State of the Made for Advertising (MFA) issue and how media brands can avoid being classified as MFAs
28:58 Do brand safety controls remain relevant in quality media environments?
36:18 The role of contextual advertising in Connected TV (CTV)
43:43 Strategies for protecting media brands' reputation and ensuring ad quality in premium environments
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: www.notjustadz.com
Alessandro De Zanche on LinkedIn: www.linkedin.com/in/dezanche/
Chapters:
00:00 Intro
01:27 Brand safety and avoiding collateral damage and economic impact to news media
7:16 Brand safety in the programmatic open marketplace vs quality media environments
12:45 The need for more granular controls for both advertisers and media owners
17:20 Emerging contextual strategies in quality media environments
22:51 State of the Made for Advertising (MFA) issue and how media brands can avoid being classified as MFAs
28:58 Do brand safety controls remain relevant in quality media environments?
36:18 The role of contextual advertising in Connected TV (CTV)
43:43 Strategies for protecting media brands' reputation and ensuring ad quality in premium environments
มุมมอง: 894
วีดีโอ
Tech Innovation and the Convergence of Sports, Media and Advertising
มุมมอง 5Kวันที่ผ่านมา
In this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channels. The rise of generative AI in sports content opens up custom, scalable experiences that engage ...
Will Privacy Certification Lead to a More Transparent Digital Advertising Technology Sector?
มุมมอง 89314 วันที่ผ่านมา
The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The founder, Mattia Fosci, takes ADZ through the background...
Open Web's Interoperability and Identity with The Trade Desk's Stuart Colman
มุมมอง 5K21 วันที่ผ่านมา
Stuart Colman, Senior Director of European Identity at The Trade Desk, discusses the role of identity in digital advertising and its evolution from cookies to persistent advertising IDs. In conversation with Alessandro De Zanche, they explore the media owners' perspective, the challenges of authentication rates when comparing the open web to walled gardens, and the strategic approach media comp...
An Investor’s Guide to Succeeding in the Media Business
มุมมอง 83528 วันที่ผ่านมา
Investor Turi Munthe breaks down what makes a media company investable and sustainable. From aligning with investor expectations to maximizing revenue streams, he shares tips for media founders to scale and succeed. Discover how to navigate GenAI, media business models, and the key role audience connection plays in success. Turi Munthe on Wikipedia: en.wikipedia.org/wiki/Turi_Munthe Alessandro ...
Strategies for Media Brands: Building a Long-Term Monetization Framework
มุมมอง 1.4Kหลายเดือนก่อน
Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100 media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach. Chapters 00:00 Intro 04:04 Strategic transformation: steps 09:16 Can different media brands collaborate and thrive? 10:42 “The...
Funding Disinformation While Quality News Media Struggles: The Paradox of Programmatic Advertising
มุมมอง 614หลายเดือนก่อน
Augustine Fou, a cybersecurity and ad fraud expert, shares his journey in the digital advertising industry, explaining how ad fraud and bad-practices are funding misinformation and disinformation online, directly threatening society and, indirectly, the self-sustainability of quality news media companies. He walks through the last 15 years of digital advertising history, explaining how it becam...
Media Under Siege: Advertising Budgets Must Be Deserved // Brian Morrissey - ADZ
มุมมอง 1.5Kหลายเดือนก่อน
Brian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also refl...
Adapt to Thrive: Mastering Change in the AI Era
มุมมอง 7772 หลายเดือนก่อน
In this episode of Not Just ADZ, Alessandro De Zanche interviews Ann Riley, a certified adaptability coach, about the importance of adaptability in the digital media and advertising industry. They discuss topics such as mental flexibility, embracing new ideas, creative problem solving, effective collaboration, adapting to change, and continuous learning. Ann explains the Adaptability Framework,...
The Sun MD: In Digital Advertising “Less is More” and Experimenting is Key for Success
มุมมอง 1.2K3 หลายเดือนก่อน
In this episode, Ben Walmsley, The Sun Managing Director and former Commercial Director of News UK / News Corp, discusses the monetisation strategy of a media brand. The conversation touches several key topics: - Internal alignment and a focus on digital transformation that can help media brands become more flexible and innovative. - Reducing ad load and improving the quality of ads can enhance...
Allison Schiff: too many ad tech and media execs wear a mask when talking on record
มุมมอง 1.4K3 หลายเดือนก่อน
NOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie. In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of t...
Will AI kill news media?
มุมมอง 44 หลายเดือนก่อน
Richard Benjamins discusses pros and cons of providing access to AI platforms to use media owners' content for training their models. Richard Benjamins is an international AI expert, former Chief AI and Data Strategist at Telefónica, where he also covered the roles of Chief Responsible AI and was the founder of its “AI for Society and Environment” area. He is also a former AXA’s Chief Group Dat...
Media vs. Generative AI: Opportunities and Challenges
มุมมอง 8404 หลายเดือนก่อน
In this episode, Alessandro De Zanche interviews Richard Benjamins, an expert in AI and data, former Chief AI Officer at Telefonica; co-founder OdiseIA; supervisory Board's Chairman of EIT Europe, advisor for EC and EU Parliament, Vatican, MIT Sloan, UNESCO; board director of CDP Europe www.linkedin.com/in/richard-benjamins/ They discuss the impact of AI on media, content creation, audience rel...
Google turning 3rd party cookies off: how will advertising work? Publisher IDs vs ID Res Providers
มุมมอง 114 หลายเดือนก่อน
What will happen to media owners' advertising revenues the day that third-party cookies will be switched off, if they did nothing? What is a possible solution for them to overcome the limitation, using their own publisher IDs? How do publisher IDs compare to independent ID resolution propositions? What is the trade-off of using one solution vs the other? In our chat for the “not just ADZ” podca...
The power of media alliances and premium advertising environments
มุมมอง 1.4K5 หลายเดือนก่อน
Dora Michail-Clendinnen, Chief Strategy Officer at Ozone, discusses the role of curated advertising marketplaces, media alliances, and the importance of the premium web in advertising. She emphasises the need for scale, targeting, convenience, safety, and transparency in advertising. The conversation also covers topics such as identity resolution, publisher-advertiser direct relationships, cont...
Expertise vs. Leadership: what is more important in building a media brand?
มุมมอง 15 หลายเดือนก่อน
Expertise vs. Leadership: what is more important in building a media brand?
How we approached the "Future of Work" editorial proposition.
มุมมอง 35 หลายเดือนก่อน
How we approached the "Future of Work" editorial proposition.
How we built a media brand from scratch
มุมมอง 25 หลายเดือนก่อน
How we built a media brand from scratch
Building a media brand from scratch. The Future of Work. Managing a remote newsroom.
มุมมอง 2115 หลายเดือนก่อน
Building a media brand from scratch. The Future of Work. Managing a remote newsroom.
Thanks for the great conversation, Alessandro. 45% of CEOs think their company won't be viable in the next 10 years if they stay on the same path (PWC). I'm sure that figure is similar - if not higher in the adtech and media business. Adaptability is key, therefore, for leaders and teams to create change in their organisation while dealing with external uncertainties.
Thank you, Ann! It was a very relevant discussion for an industry which is going through an incredible amount of change and especially uncertainty.