Is it possible to create an organizational culture before you even have a company? Raj De Datta, Co-Founder and CEO of Bloomreach, explains that he developed the cultural framework for Bloomreach before the company launched.
Key Moments:
0:00 Episode start
3:05 Where Raj got the drive to be an entrepreneur
4:30 What it’s like to have to choose between school and experience
7:15 How he started Bloomreach
9:50 How Bloomreach survived catastrophe
11:50 How customer personalization changed everything
13:48 The importance of frank conversations in leadership
15:10 The Five Cultural Areas of Bloomreach
19:40 The Flywheel Effect
22:00 Why do winners win and losers lose?
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