Elia Kim Atuhaire, Key Account Sales Representative at Uganda Breweries Limited shares his professional journey from a social sciences student to a marketing maverick. Kim shares his experiences in sales, insightful stories, and strategies for managing relationships in the competitive beverage market. He also offers advice for up-and-coming entrepreneurs on maintaining work-life balance and emphasizes the critical role of infrastructure in achieving a middle-class economy by 2040. Additionally, Kim talks about his venture, Maverick UG Consult, showcasing his passion for business development and personal branding.
listeners are treated to a deep dive into Uganda's economic development, the importance of infrastructure, and the dynamic beverage industry. Host discusses with
01:26 Kim's Journey into Marketing
03:02 Challenges and Successes in Sales and Marketing
06:21 Key Market Trends in Uganda's Beverage Industry
07:45 The Role of Real Estate in Business Longevity
11:08 Managing Relationships in the Beverage Industry
15:40 Innovative Marketing Campaigns
17:10 Collaborating with Malembe Lifestyle
17:55 Negotiating Deals and Overcoming Challenges
20:47 Balancing Work and Personal Life
22:58 Strategies for Sales Success
24:39 Vision for Uganda's Future
26:12 The Birth of Maverick UG Consult
29:09 Building a Personal Brand