Tenjin ROI 101
Tenjin ROI 101
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AdMob Mediation: Top Tips and Best Practices
Don’t leave your ad revenue on the table with AdMob! 💸
We invited a real ad monetization influencer, Felix Braberg (www.felixbraberg.com/), to unveil all AdMob secrets along with some benchmarks for us.
Here are some things that we discussed:
- Ad Network Strategy: How many networks should you integrate?
- AdMob +???: Choosing networks for max revenue
- Benchmarks: IMP/DAU & Ad Viewer Rate or Engagement Rate
Felix is also one of the hosts of the Two and a half gamers podcast:
open.spotify.com/show/00q9jH5ATTsklO5VUjGeqH
www.youtube.com/@2.5gamers
มุมมอง: 421

วีดีโอ

Ad Revenue in Mobile Games: Key Insights and Trends
มุมมอง 44721 วันที่ผ่านมา
We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. Watch the full video to learn why. You will also learn about: - Benchmark: Ad revenue share per game genre - Differences in competition between IAP and IAA games - The main UA trend of this year - Predictions for 2025
How to Set up and Optimize ROAS Campaigns in Unity Ads
มุมมอง 531หลายเดือนก่อน
In this video, we discuss all things Unity ROAS campaigns with Egor Ershov, a Unity expert, including: 1. (2:25 - 5:00) What kind of goals you can achieve by adding Unity Ads to your UA strategy 3. (10:33 - 20:23) When is a good time to make changes to your spend, creatives, or anything else 4. (20:24 - 27:03) What are the different types of tools available in the Unity Ads dashboard that you c...
What Are Rewarded Ads? A Complete Guide for Mobile Game Developers
มุมมอง 414หลายเดือนก่อน
Rewarded ads are on a different planet now 🚀 The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch this video session from Tenjin & Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids
What is LTV in Mobile Apps World? What You Need to Know
มุมมอง 622 หลายเดือนก่อน
New app developers often prioritize downloads as the key metric after launching a game on the App Store. While optimizing for installs is simple, the real focus should be on $$$, not just downloads. Our CEO, Chris Farm, suggests a more strategic approach in this video.
Using AI to decide if it's worth showing ads in your app
มุมมอง 2722 หลายเดือนก่อน
Use ChatGPT to generate unique reports and get answers that boost your revenue. It’s easy and it’s free. In this ROI 101 episode, we explore the use case, ‘How many ads should you show in an app?’ The video is 15 minutes long, but you’ll get the idea in 3 minutes. You can apply for our exclusive discord community for self-publishing developers here: share.hsforms.com/1pshTYSkHScmXC33j4xv1Og2ffw7
How Tenjin is Different from Other MMPs: Answered by Tenjin's CEO and Co-Founder
มุมมอง 612 หลายเดือนก่อน
Tenjin's CEO, Christopher Farm, joined Steve P. Young on App Masters as a guest speaker. In this clip, he discusses what sets Tenjin apart from other MMPs. Watch the full video here: th-cam.com/video/Oi5yevmbOVk/w-d-xo.html
Top 10 Ad Networks For Mobile Games 2024… and the Latest Ad Creative trends!
มุมมอง 4072 หลายเดือนก่อน
Curious about the top 10 ad networks for mobile games in 2024? In this video, we reveal the following insights: - Why there is an increase in advertisers in 2024 - What the top countries are where new advertisers are based - What is surprising about the top 10 countries & ad networks in 2024 - Predictions for mobile gaming in 2025 Get the report here: socialpeta.com/academy/socialpeta-tenjin-in...
How to Find Niche Keywords for ASO
มุมมอง 7263 หลายเดือนก่อน
Starting with keyword research for ASO even before you develop an app might seem counterintuitive, but it works! We invited Steve P. Young, Founder of App Masters, to explain how this strategy works. This is especially relevant for small developers. In the video, he shares some ASO gems: 🔥 How to conduct keyword research the right way to organically rank #1 on the App Store (with a FREE templat...
Retention for Mobile Games 101
มุมมอง 1.1K3 หลายเดือนก่อน
Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany (www.linkedin.com/in/michaltomcany/) offers some simple, yet effective solutions you can start implementing immediately.
Vietnamese Mobile Gaming in 2024: Four Billion Downloads & Emerging Trends
มุมมอง 2694 หลายเดือนก่อน
Vietnam's mobile gaming industry has experienced a remarkable boom in the last 4-5 years, emerging as a powerhouse in the global gaming landscape. We interviewed Jennifer, the Chief of Staff at VGDA (Vietnam Game Developer Association), to uncover the driving forces behind this remarkable boom and explore the opportunities and obstacles that lie ahead. See our latest benchmark reports to get in...
AdAttributionKit vs. SKAdNetwork: What's the Difference?
มุมมอง 1444 หลายเดือนก่อน
In this video, we summarize what AdAttributionKit is, how it's different from SKAdNetwork, and what the good (and bad) news is for mobile advertisers in 3 minutes. Official documentation on AdAttributionKit - developer.apple.com/documentation/AdAttributionKit Official video introduction from Apple developer.apple.com/documentation/AdAttributionKit About Tenjin: Tenjin offers a free-to-start, pa...
Google Ads Best Practices for Mobile Apps with a Limited Budget
มุมมอง 7374 หลายเดือนก่อน
In this video we interviewed Ashley Black, a former Googler with nearly a decade of experience leading the App Ads sales team, on how small businesses and indie developers can leverage Google Ads for mobile, highlighting insights that often go overlooked.
Why Pakistani Mobile Gaming Studios need to start using an MMP
มุมมอง 5905 หลายเดือนก่อน
Why Pakistani Mobile Gaming Studios need to start using an MMP
How to Reduce App Store Commission
มุมมอง 1906 หลายเดือนก่อน
How to Reduce App Store Commission
Mobile publishers: Boost retention & revenue while saving the planet
มุมมอง 577 หลายเดือนก่อน
Mobile publishers: Boost retention & revenue while saving the planet
How to Advertise Hybrid-Casual Games in 2024
มุมมอง 5927 หลายเดือนก่อน
How to Advertise Hybrid-Casual Games in 2024
YSO Corp: How to get a billion downloads?
มุมมอง 4497 หลายเดือนก่อน
YSO Corp: How to get a billion downloads?
Unpacking New Consent Rules on Mobile from Google: CMP, TCF
มุมมอง 2378 หลายเดือนก่อน
Unpacking New Consent Rules on Mobile from Google: CMP, TCF
ChatGPT for Indie Game Developers: Do's and Don’ts
มุมมอง 70510 หลายเดือนก่อน
ChatGPT for Indie Game Developers: Do's and Don’ts
Mintegral ROAS Bidding 101
มุมมอง 1K11 หลายเดือนก่อน
Mintegral ROAS Bidding 101
Strategic Cross-Promo for Mobile Publishers - A HyperBeard Case Study
มุมมอง 398ปีที่แล้ว
Strategic Cross-Promo for Mobile Publishers - A HyperBeard Case Study
Here's What Mobile Developers Should Keep in Mind When Using AI tools
มุมมอง 78ปีที่แล้ว
Here's What Mobile Developers Should Keep in Mind When Using AI tools
How to write a good prompt to generate assets for a mobile game?
มุมมอง 128ปีที่แล้ว
How to write a good prompt to generate assets for a mobile game?
How can AI help simplify the lives of mobile developers?
มุมมอง 124ปีที่แล้ว
How can AI help simplify the lives of mobile developers?
How to scale hyper or hybrid casual games with Unity ROAS campaigns
มุมมอง 1Kปีที่แล้ว
How to scale hyper or hybrid casual games with Unity ROAS campaigns
Best Advertising Networks for Hyper and Hybrid Games in 2023
มุมมอง 626ปีที่แล้ว
Best Advertising Networks for Hyper and Hybrid Games in 2023
What’s in store for hyper-casual games in 2023? Live reaction to benchmark report from Q4 2022
มุมมอง 558ปีที่แล้ว
What’s in store for hyper-casual games in 2023? Live reaction to benchmark report from Q4 2022
How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager
มุมมอง 4432 ปีที่แล้ว
How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager
How to integrate Tenjin's official React Native Plugin
มุมมอง 2902 ปีที่แล้ว
How to integrate Tenjin's official React Native Plugin

ความคิดเห็น

  • @captainnoyaux
    @captainnoyaux 15 วันที่ผ่านมา

    33:10 what ? Integrating firebase boost revenue (low impact) ? I didn't know that ! it kinda makes sense though ! thanks for sharing

    • @TenjinIO
      @TenjinIO 15 วันที่ผ่านมา

      @@captainnoyaux we’re glad you found it insightful! 🚀

  • @ArtexStudios
    @ArtexStudios 17 วันที่ผ่านมา

    Great infos from Felix and Tenjin as always. Thanks ;)

    • @TenjinIO
      @TenjinIO 17 วันที่ผ่านมา

      @@ArtexStudios thank you! We are happy you found it insightful 🚀

  •  17 วันที่ผ่านมา

    Thanks for kind words Felix. Our account management team is doing our best to help our partners. Nice interview Roman.

    • @TenjinIO
      @TenjinIO 17 วันที่ผ่านมา

      Thank you!

  • @ocarinastudiosgames
    @ocarinastudiosgames 24 วันที่ผ่านมา

    Great content, thank you.

    • @TenjinIO
      @TenjinIO 24 วันที่ผ่านมา

      You're welcome! We're glad you found it helpful.

  • @Muzhikant
    @Muzhikant 24 วันที่ผ่านมา

    Thanks a lot, very interesting video! Sadly the one significant genre was not represented in the study at all - kids games. They have much ads monetisation too, especially on Android.

    • @RomanGarbar-z6y
      @RomanGarbar-z6y 23 วันที่ผ่านมา

      Thank you for the feedback! I’m glad you enjoyed the video. There isn't much data available on kids' apps due to COPPA regulations, but anecdotally, I know that eCPMs are quite low for them. If there's interest, we could consider inviting someone to provide more insights on kids' apps.

    • @Muzhikant
      @Muzhikant 23 วันที่ผ่านมา

      @@RomanGarbar-z6y yes, eCPM is quite low due to restrictions on Ad content and on usage of the advertising identifier and behaviour targeting. But still Google allows ad usage, and most of the kids apps developers are using them. Though it's a hard work to do it right and much harder to have UA working, so any insights you may find will be very welcome. :)

    • @RomanGarbar-z6y
      @RomanGarbar-z6y 22 วันที่ผ่านมา

      @@Muzhikant I'll keep my eyes open. Do you have any other questions besides ad rev share?"That will also help me prepare for the future episode better. Thanks in advance.

    • @Muzhikant
      @Muzhikant 22 วันที่ผ่านมา

      @@RomanGarbar-z6y yep, how developers of kids apps manage to do UA with all restrictions in mind, thats a big question )

  • @GameBit-f3u
    @GameBit-f3u 25 วันที่ผ่านมา

    Please explain, how to set a campaign strategy for getting accurate data for target audience?? Overall Global TROAS Campaign strategy is good or Manually Tier 1, Tier 2, Tier 3 countries? is it a good approach to set a country wise TROAS campaign?

    • @TenjinIO
      @TenjinIO 23 วันที่ผ่านมา

      Hi! Thanks for your comment. We forwarded your questions to our friends at Mintegral and they suggested reaching out to self_service@mintegral.com so their ops account team will be able to give you specific recommendations according to your campaigns

  • @GameBit-f3u
    @GameBit-f3u 25 วันที่ผ่านมา

    please explain initial data sharing?

  • @nicktayi
    @nicktayi 2 หลายเดือนก่อน

    Really nice video. Would it be possible to also get the template for calculating revenues?

    • @TenjinIO
      @TenjinIO 15 วันที่ผ่านมา

      sorry @nicktayi! it really took us a while, but in the we got the template. here you are docs.google.com/spreadsheets/d/1J886fEn5Rj2Ab3kL-tyyx3YaCtqOTl1emu33OAjFeGg/edit?gid=2147243358#gid=2147243358 hope it helps

  • @alexiorga9791
    @alexiorga9791 2 หลายเดือนก่อน

    This is an amazing content, and very well structured!

  • @erendemirtas3906
    @erendemirtas3906 2 หลายเดือนก่อน

    thanks roman good informations

  • @Dorimani
    @Dorimani 3 หลายเดือนก่อน

    High quality with an accessible approach, well done!

  • @Anoool1
    @Anoool1 3 หลายเดือนก่อน

    Insightful video, thank you for sharing!

  • @erendemirtas3906
    @erendemirtas3906 4 หลายเดือนก่อน

    In the measurements made, d1 rt was 42 and d7 was 12. Daily play time is around 35 and life time play time is around 3 hours. But they did not find this sufficient. I'm looking at data analysis, but I can't figure out how to improve.

    • @TenjinIO
      @TenjinIO 3 หลายเดือนก่อน

      If you want, in the next video, we can review your app and find what can be improved (for free). Just send the link to marketing@tenjin.com.

  • @oleksandrgolovatyi4540
    @oleksandrgolovatyi4540 4 หลายเดือนก่อน

    thanks for cool content

  • @zeeshanzeeshan1149
    @zeeshanzeeshan1149 4 หลายเดือนก่อน

    Great video. very helpful. thank you very much.

  • @EisoKawamoto
    @EisoKawamoto 4 หลายเดือนก่อน

    Nice tip for the bumper ads

  • @nrodeghiero
    @nrodeghiero 4 หลายเดือนก่อน

    Great content

  • @umerafzal8751
    @umerafzal8751 4 หลายเดือนก่อน

    Insightful, but Ashley has an ocean of knowledge about UAC. So, if possible, make a complete playlist from basic to advanced, especially for tROS Google Ads campaigns.

  • @VictoriaMoroz-mi7fq
    @VictoriaMoroz-mi7fq 5 หลายเดือนก่อน

    Thanks for your webinar! very insightful!

    • @TenjinIO
      @TenjinIO 5 หลายเดือนก่อน

      You're welcome Victoria! We are happy you found it insightful!

  • @Laxmisaagar1
    @Laxmisaagar1 5 หลายเดือนก่อน

    Can you do hands-on video explaining the dashboard, steps of setting a roas, steps for optimization or if there is an explainer there, can you share ?

    • @TenjinIO
      @TenjinIO 5 หลายเดือนก่อน

      We're on it! Stay tuned for our upcoming videos :)

    • @Laxmisaagar1
      @Laxmisaagar1 5 หลายเดือนก่อน

      @@TenjinIO looking forward to it!

    • @TenjinIO
      @TenjinIO 4 หลายเดือนก่อน

      @@Laxmisaagar1 Great! do you have any other specific questions you want answered?

  • @antonbeloborodov5130
    @antonbeloborodov5130 7 หลายเดือนก่อน

    How to get billon downloads. Buy the ads. Question is how to retain players and monetize them.

    • @TenjinIO
      @TenjinIO 4 หลายเดือนก่อน

      we have just done one on retention. let us know if it helps! th-cam.com/video/pIl1m_HDTb4/w-d-xo.html

  • @Hassanali-p7w4f
    @Hassanali-p7w4f 10 หลายเดือนก่อน

    amazing , i am a beginner in game dev this provides a good idea on new ai tools for rookies like us.

  • @Anoool1
    @Anoool1 10 หลายเดือนก่อน

    Thank you for hosting me! It was great to have a conversation with Roman and discuss about upcoming tech/ai tools that can be used to create games! 🙌

  • @prozoroviy
    @prozoroviy 10 หลายเดือนก่อน

    Wow! Great experience, thanks!

  • @5minbooksum
    @5minbooksum ปีที่แล้ว

    the video says $500 budget per day per country is optimal, but what is the minimum required budget to be able to start?

    • @TenjinIO
      @TenjinIO 11 หลายเดือนก่อน

      Hello, thanks for your question. Mintegral recommends to start with a budget of 200 USD. The goal is to accumulate sufficient data samples for sufficient algorithm optimization. For Tier 3 countries, it might be appropriate to start with a slightly lower budget.

  • @jonzod3688
    @jonzod3688 ปีที่แล้ว

    Very interesting but nothing is clear. Could you show examples. What should I send where? How to setup? What plugins to use. The video contains some information for professionals.

    • @TenjinIO
      @TenjinIO ปีที่แล้ว

      For step-by-step instructions, check out this section in the documentation: Unity - docs.unity.com/acquire/manual/start-ad-rev-ROAS Tenjin - docs.tenjin.com/docs/impression-level-ad-revenue-callbacks

    • @TenjinIO
      @TenjinIO 4 หลายเดือนก่อน

      We are working with Unity on another video which includes insights on dashboard set up and optimization! stay tuned

  • @amlanchakravarty
    @amlanchakravarty ปีที่แล้ว

    great use case 👏

  • @romangarbar9682
    @romangarbar9682 ปีที่แล้ว

    🇲🇽🇲🇽🇲🇽

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Find the full video here: th-cam.com/video/RGQabZmMKTE/w-d-xo.html

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Find the full video here: th-cam.com/video/Zk6mPKsyy2M/w-d-xo.html

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    You can find the full video here: th-cam.com/video/RGQabZmMKTE/w-d-xo.html

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    You can find the full video on "How to scale hyper or hybrid casual games with Unity ROAS campaigns " here th-cam.com/video/RGQabZmMKTE/w-d-xo.html Also the full case study that we talk about in the clip can be found here: blog.tenjin.com/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks/

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Full video can be found here: th-cam.com/video/-B141Ht7_88/w-d-xo.html

  • @GanbayarBayaraa-t3k
    @GanbayarBayaraa-t3k ปีที่แล้ว

    Should the target roas for ad revenue ROAS camapign be only ad revenue ROAS from past 30 days? or total including IAP?

    • @TenjinIO
      @TenjinIO ปีที่แล้ว

      It should be your last 30 day observed D7 or D0 ad revenue ROAS. For hybrid campaigns targeting both IAPs and Ad revenue, it would be the total D7 ROAS observed

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Link to full video: th-cam.com/video/-B141Ht7_88/w-d-xo.html

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Watch the full video here: th-cam.com/video/-B141Ht7_88/w-d-xo.html

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Download full report here: hubs.ly/Q01PRJ5c0 Link to full video: th-cam.com/video/Zk6mPKsyy2M/w-d-xo.html

  • @anuragmohan8970
    @anuragmohan8970 ปีที่แล้ว

    Looking forward to learn more about SKAN 5.0

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    growthfullstack.com/

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Link to the full video: th-cam.com/video/-B141Ht7_88/w-d-xo.html

  • @TenjinIO
    @TenjinIO ปีที่แล้ว

    Watch the full video here: th-cam.com/video/Zk6mPKsyy2M/w-d-xo.html

  • @amlanchakravarty
    @amlanchakravarty ปีที่แล้ว

    wow!

  • @anuragmohan8970
    @anuragmohan8970 ปีที่แล้ว

    Super informative!

  • @anuragmohan8970
    @anuragmohan8970 2 ปีที่แล้ว

    Super-informative!

  • @pedrolaguna6584
    @pedrolaguna6584 2 ปีที่แล้ว

    This was very interesting! Loved the talk

  • @anuragmohan8970
    @anuragmohan8970 2 ปีที่แล้ว

    Great video :)

  • @BatuhanAvucan
    @BatuhanAvucan 2 ปีที่แล้ว

    Really valuable Roman thank you.

  • @anuragmohan5689
    @anuragmohan5689 2 ปีที่แล้ว

    This is really informative!