Check out the recording of our live session from Content Marketing World 2024 presented by Lytho's VP of Marketing, Brody Dorland, and Pamela Muldoon, Content Advisor with the Content Leadership Advisory.
Session Summary: In organizations where marketing and content teams are juggling more projects and stakeholders than they can count, chaos doesn’t just happen-it thrives. But it doesn’t have to. This no-nonsense presentation will show you how to stop the madness and bring clarity and efficiency to your operations through smarter strategy, processes, and governance. If you're ready to stop firefighting and start running a tight ship, don't miss this session where we'll dive in to:
- Identifying and resolving strategic gaps and process inefficiencies that create chaos within teams
- Practical steps to improve strategic alignment, visibility, and communication across departments, ensuring smoother project execution.
- A simple reporting framework for measuring the ROI of content initiatives, and how better process management can improve these metrics
- Tools and technologies that can support governance and ensure compliance across all departments
When your marketing and content efforts are running like a well-oiled machine, you’re not just delivering results - you’re maximizing ROI like a boss. So, let’s get to work and turn that chaos into crystal-clear efficiency. Buckle up!