In this episode, Riley Schlick and her father, Dane, delve into Riley’s journey in the automotive industry, starting Riley’s Rebuilds, and how hands-on experience and online resources fueled her success. Riley shares how she built a team of young car enthusiasts who are integral to her business and discusses the importance of introducing the industry to younger generations through learning opportunities.
Dane highlights the significance of teaching the business aspects of the automotive world and fostering strong ethics within their team. In this conversation, Riley emphasizes the importance of branding, networking, the value of aligning with like-minded businesses, and cultivating relationships with industry professionals.
Riley shares her experience of going viral and receiving media attention, underlining the importance of being outgoing and proactive in networking. The episode touches on youth engagement, with Riley noting the need for industry support and mentorship for young entrepreneurs. She reflects on the challenges of being a young woman in the automotive field, her balancing act between school and business, and the confidence required to succeed.
They cover the exciting restoration project for the 2024 SEMA Show where Riley and Dane work with their team to restore a 1957 Chevy Nomad, highlighting the positive impact youth involvement in such projects can have. Riley and Dane share their favorite tools, and auto events, encouraging listeners to embrace opportunities, learn, and always say ‘yes’ to new challenges.
Guest Bio:
Riley Schlick's journey in the auto industry at the age of 13 began when she founded a classic car carburetor restoration company in her family’s garage called Riley’s Rebuilds.
Over the past five years, the company has grown, now employing four high school students who rebuild carburetors twice a week, generating enough income to fund their car projects, insurance, gas, and other activities.
In 2022, Riley’s business went viral on social media, capturing the attention of automotive aftermarket nationwide. Since then, she’s been featured in top magazines and TV shows, including Stacy David’s Gearz, All Girls Garage, and many more. She sees herself as a youth ambassador in the automotive industry, driven by her passion for the field.
Guest
dtrask@pmmfla.com
rileysrebuilds.myshopify.com/
RileysRebuilds
rileysrebuilds
www.youtube.com/@rileysrebuilds435
Hosts:
Barry Alt, Motorhead Digital
maximizesales@motorheaddigital.com
motorheaddigital.com/
Motorhead.Digital
motorhead.digital
linkedin.com/company/motorhead-digital
Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs-Location, Site, and Marketing Maximizer™-are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.
Annette Bauer, Annette Bauer Creative
annette@annettebauercreative.com
annettebauercreative.com
annettebauercreative
annettebauercreative
linkedin.com/company/annette-bauer-creative-llc
Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.
Audio and Video Production by: Mantis Media: www.mantismediarochester.com/