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Jessica Lackey
United States
เข้าร่วมเมื่อ 25 ก.พ. 2022
Hi, I’m Jessica Lackey - Business and Operations Strategist/Fractional COO.
If you’re tired, frustrated, or overwhelmed with the advice out there about how to grow your business once you’re beyond the basics - you're not alone.
"Deeper Business" is for those of you who have moved beyond beginner-level business content and realize its limitations. It's for those seeking to understand the foundational strategies and frameworks that drive successful businesses - and actionable ways to know how to use them in your business.
From playbooks to frameworks.
From “steal my strategies” to navigating from first principles.
From reliant on an expert to building your own business acumen and agency.
Join me as we journey beyond the surface-level content and go deeper into business strategy, understanding not just what to do, but why it works and how to tailor it to your business. Welcome to "Deeper Business" - where business strategy meets practical application.
If you’re tired, frustrated, or overwhelmed with the advice out there about how to grow your business once you’re beyond the basics - you're not alone.
"Deeper Business" is for those of you who have moved beyond beginner-level business content and realize its limitations. It's for those seeking to understand the foundational strategies and frameworks that drive successful businesses - and actionable ways to know how to use them in your business.
From playbooks to frameworks.
From “steal my strategies” to navigating from first principles.
From reliant on an expert to building your own business acumen and agency.
Join me as we journey beyond the surface-level content and go deeper into business strategy, understanding not just what to do, but why it works and how to tailor it to your business. Welcome to "Deeper Business" - where business strategy meets practical application.
An honest 2024 Business Year in Review
Go behind the scenes of my 2024 business as a service provider-turning-teacher. Hear what worked, what didn't work (PS - this was the first year I had planted TOO many seeds), and my big plans for 2025.
0:00 Intro to my business
1:08 The three things that worked well this year
7:09 What didn't work well in my business this year (PS - I got very overextended)
11:47 What I'm excited about for 2025
Attend a free class! www.jessicalackey.com/dialogue
Listen to our Aggressively Human podcast: aggressivelyhuman.substack.com/
▶️ Subscribe to my channel for more content!: th-cam.com/channels/KLxbYaoPK0lIf3H1wIooeA.html
On this channel, I’m sharing the actionable strategies you can implement to grow with purpose while staying true to your core values as an individual and in your business.
🌿 Sign up for my Deeper Business weekly email newsletter: www.jessicalackey.com/newsletter
🌿 Take the Rooted Business Lifecycle Quiz - quiz.tryinteract.com/#/62d2a07958233000182cf916
Connect with me!
❇️ Website - www.jessicalackey.com/
❇️ Subscribe to the Deeper Business Newsletter - www.jessicalackey.com/newsletter
❇️ LinkedIn - jessicalackey_consulting
❇️ Instagram - jessicalackey_consulting
❇️ Twitter - jslackey
0:00 Intro to my business
1:08 The three things that worked well this year
7:09 What didn't work well in my business this year (PS - I got very overextended)
11:47 What I'm excited about for 2025
Attend a free class! www.jessicalackey.com/dialogue
Listen to our Aggressively Human podcast: aggressivelyhuman.substack.com/
▶️ Subscribe to my channel for more content!: th-cam.com/channels/KLxbYaoPK0lIf3H1wIooeA.html
On this channel, I’m sharing the actionable strategies you can implement to grow with purpose while staying true to your core values as an individual and in your business.
🌿 Sign up for my Deeper Business weekly email newsletter: www.jessicalackey.com/newsletter
🌿 Take the Rooted Business Lifecycle Quiz - quiz.tryinteract.com/#/62d2a07958233000182cf916
Connect with me!
❇️ Website - www.jessicalackey.com/
❇️ Subscribe to the Deeper Business Newsletter - www.jessicalackey.com/newsletter
❇️ LinkedIn - jessicalackey_consulting
❇️ Instagram - jessicalackey_consulting
❇️ Twitter - jslackey
มุมมอง: 71
วีดีโอ
Is 'The E Myth' a myth for growing your business? | Jessica Lackey
มุมมอง 14721 วันที่ผ่านมา
In this video, we talk about the one business book that you've probably heard of and got recommended when you started a business, Michael Gerber's The E Myth Revisited. What are the lessons? Is this applicable to your business? What do I disagree with? How can we embrace the lessons? Learn it all here. 0:00 Intro and Three Lessons from E-Myth 8:24 Three Disagreements I have with the book's Prem...
Where your time should be spent as a one-person business
มุมมอง 100หลายเดือนก่อน
When you have to do it all as a one-person business, where should you be spending your time? In this video, you'll learn a framework for allocating your time, and how that changes based on your stage of business. We'll also cover the most effective ways to use that time to be most impactful. 0:00 Intro 0:55 Four Buckets of Time 2:21 Time Management for Starting 6:19 Time Management for Growing ...
5 Ways (with no posting!) to Grow Your Business on LinkedIn
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5 Ways (with no posting!) to Grow Your Business on LinkedIn
How I publish my newsletter every week | Jessica Lackey
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How I publish my newsletter every week | Jessica Lackey
The Power of the Month End Checklist | Jessica Lackey
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The Power of the Month End Checklist | Jessica Lackey
The signs you're ready for scaling your business | Jessica Lackey
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The signs you're ready for scaling your business | Jessica Lackey
Who are your advocates? | Jessica Lackey
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Who are your advocates? | Jessica Lackey
Do these 5 tasks weekly to grow your business
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Do these 5 tasks weekly to grow your business
Are you making this costly marketing mistake?
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Are you making this costly marketing mistake?
The often overlooked secret to getting more clients
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The often overlooked secret to getting more clients
Why your business might not be scalable (and how to fix it)
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Why your business might not be scalable (and how to fix it)
Why tracking revenue and profit isn't enough
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Why tracking revenue and profit isn't enough
The five stages of business growth and scale
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The five stages of business growth and scale
Ways to make money WITHOUT social media marketing | Jessica Lackey
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Ways to make money WITHOUT social media marketing | Jessica Lackey
Don’t fall into the second year slump as a business owner | Jessica Lackey
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Don’t fall into the second year slump as a business owner | Jessica Lackey
Slow Productivity by Cal Newport: Does it Live up to the Hype?
มุมมอง 6K9 หลายเดือนก่อน
Slow Productivity by Cal Newport: Does it Live up to the Hype?
The math behind making a living from Digital Product
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The math behind making a living from Digital Product
A 98% Margin Business - Myth or Reality?
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A 98% Margin Business - Myth or Reality?
What business are you really running?
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What business are you really running?
Why your marketing tactic isn't working
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Why your marketing tactic isn't working
Deeper Business: Business Strategy Meets Practical Application
มุมมอง 32011 หลายเดือนก่อน
Deeper Business: Business Strategy Meets Practical Application
Explain and summarize more books
The power of pruning! It's awesome to see how much you've achieved over the last few months. I can't wait to see how 2025 shapes up for you (and I'm excited for your book!).
Thought provoking. The three parts of yourself was a workable concept, but the idea of systematizing to the point of replacing humans in key systems, while prioritizing low skill gives me the ick-a great way to dehumanize and render your original vision lifeless. I prefer your idea of systematizing for the sake of doing your client work better. That’s aligned with how I like to run my business. That said, I’d also like to be able to travel a fair amount, so creating a community offering that mostly runs itself on its own people magic is my goal. Do you have any videos or recommendations for how to systematize in general, like how to approach that process? Thanks, Jessica!
I actually don’t have any videos on that! But I do have a blog series on the six core systems for your business. If you wanted to build a community, it’s so important to have a strong premise, positioning, and clear concepts around what you do. And then how you want to repeatedly reach new people, and then you can standardize, add tech and tools. It’s about predictability first, then formalizing that for efficiency. Here that is! www.jessicalackey.com/blog/six-growth-systems
1995 was also a wildly different universe. That might have been the last year in history when someone could evening think about running a small bakery, and staying afloat for more than one year. But still a very helpful video, thanks so much.
I was trying to force my way through the audiobook just last week and kept thinking, "Dude, stop hassling and lecturing poor Sara and actually listen to her!" Thank you for giving me permission to DNF this one and reframing for me.
This has SO needed saying.
Thank you for watching! (I agree!)
This is so helpful - thanks Jessica
Can I ask questions about the Pull method that you were able to implement? I am actually a research scientist in academia. But I find our PIs always just want more be done and faster. I personally even have a hard time knowing what my capacity is and feels like all I do every day is to push very hard on myself.
Sure! The method Cal recommends (and what I do too) is to have all of the ideas you want placed into a visual queue, prioritized in order. Collaborate with your PIs on what order they want things prioritized! And then pick a few number of things to work on at the same time, and visually move things to the "done" queue. You can even mark how long you spend on each item. Once you see the pace that things can move from "backlog", to "in process", to "done" - you can set more benchmarks about how many items can be in the queue at once. It's a benefit to your PIs - less switching cost between things means that items get moved faster to "done".
Thank you! You highlighted and explained the important points so well. I found the Pull Workflow explanations particularly helpful, since I struggle with adding too many tasks to my to-do lists or jumping from one thing to the next. I feel like I'm drowning in tasks I need/want to do (my TH-cam "Watch Later" list is a disaster). Your approach to "pulling" items into your workflow only when you are ready is a helpful mindset for me. And I appreciate the "issues" you highlighted. I'm not always aware of why advice doesn't quite work for me and often wonder what I'm doing wrong. Even though I'm white, male, etc., I'm often in a caretaker role, which makes some of these principles difficult to apply. It can lead to frustration in my situation without realizing why it's happening (I read the advice, try but can't do it because of my responsibilities, get frustrated at myself and others, repeat). Elucidating these issues and making them concrete helps me frame this type of advice to my situation more clearly. TY!
Thank you for watching and for leaving such a thoughtful comment!
There are 100s of ways to connect and build beautiful relationships that have nothing to do with social media. But for those who truly love it, yay for them.
💯 agree!!! I quit social media in 2017 and love snail mail, referrals, workshops, blogging, youtube and my email family. I also support colleagues once in while with their masterminds. So much more peaceful
100% margin here. just comparmentalize those costs 😎
I have just subscribed and amazed that you don't have more followers. Excellent review, thank you.
Cal Newport is only deep to shallow people. People aren’t burnt out because they thought overworking themselves was a super neat idea. Many of us aren’t given a choice. Our managers and employers enforce this frenetic pace and threaten us with discipline or joblessness otherwise. Organizations will literally cite tactics like what he recommends as pretexts for letting some one go. Maybe this works for a tenured professor or a freelancer with sufficient security to choose what projects they pursue, but he’s not marketing to that narrow a demographic, is he? Ultimately, he’s written another book for people like himself. Like so much of self help, this is a book about success management.
As a working wife and mother, who is also a big fan of Cal Newport and his processes, I really appreciate your views on this. I hope he considers the burden of family responsibilities that productive women often face.
Very good idea, Social Media postings seem to just get a couple of likes and do not reach potential clients. I have saved the video and will set myself some goals to get refocused
Thanks.... By the way - you have very nice and clear voice.
I love SGS terminology - so true!
wow thank you very for this review / VERY practical with most of our situation
i like that u used 2 rules to mesure the book .(the 3 and 4 stars )
"White, cis, able-bodied men".. really! It wasn't as if power was handed over to them They worked their asses off to get there. No one is stopping any other race or gender. We keep on doing reverse-racism and then expect others to not be racists. Reverse racism is racism.
Thanks for the breakdown! It helps to see a transitional path that feels authentic.
You're so welcome!
Great video.
Great video. Loved your breakdown.
This is incredible advice! As an INFP I was so uncomfortable with some of these tips and I knew that the discomfort is costing my business dearly. I opened an integrative medicine private practice so the gifts and check-ins ideas are not as relevant but the rest of your advice (when I follow them) will increase my business’ functioning and effectiveness exponentially. For all those in healthcare reading the comments first before the video, watch this video so it can help you reduce your marketing time and increase your patient care direct and indirect (patient care prof dev) as well as personal time! I a more subscribed and looking forward to your other videos.
Thank you! On the check-in ideas, I would wonder if (not for free), but you could propose more regularly scheduled check-ins, more frequently than the annual usually recommended. It might not be covered by insurance, but could be good for keeping your patients even more engaged with your recommendations.
@@jessicalackey Thank you! After you wrote this message, I spoke to a colleague about her ADHD coach. She said that she really didn’t need the coach anymore, but because the coach checked in with her with a simple text during the week to check on her progress that made her feel like it was a great value though expensive which is why she continues to enroll in her services. Hopefully, I’ll be able to find patients willing to sign up for services so I can offer this. Thank you again for taking the time out to help me.
Love these tangible steps, Jessica! So helpful!
Thanks - and thank you for the support!
This is great and totally makes sense! Challenge accepted! 🎉
I can't wait to hear what happens!
@@jessicalackey I sent a connection call email to some warmed up folks but no bites yet. Either way, love this idea and approach
Such a great, real, video.
Thanks for insight and the transparency. I've never seen anyone identify the hidden advantages that many of internet creators have but have never talked about. Keep up the amazing work!
Glad it was helpful!
Thank you! I soooo love this detailed and transparent reality check!
Glad you liked it! Let me know if you have additional questions for future videos!
Great explanation and examples, very clear. More people should understand this before investing time and effort into an inherently limited business model.
Thank you Klaus for the watch and the comment!
Excellent and actionable information, its nice to see an alternative view on marketing/sales that doesn't devolve into posting frequency and funnel building. Thanks Jessica!
I don't want to be on social media that often, I'm glad others find this useful!
Excellent insights and clear guidance on how to figure out where you are and what you need to do!
Thank you Klaus!!
I'm a long fan of cal newport. I agree with everything you said. I like to see his interviews and podcast more than his book, because there he is confronted with these exact questions, and then he enters deep into these dark corners, not giving exact solutions, or simply saying, I don't have a solution other than you changing jobs. yet his views helped me a lot in my own life. specially if you are trying to build a business as I am. buy again, you are right. I was in the military for example when I met him. There if I say No to a task in my country, I can even get arrested for insubordination, so, I'm surrounded by politics, while trying to be the more honest as possible to my many bosses (the military has a lot of administration work too).
Love it Jessica. Made me think. Thank you!
That's a breath of fresh air, Jessica. I'm tired of hype and hacks!
Jessica, your insightful video provides a refreshing perspective on marketing, emphasizing genuine connections over digital noise. Your wisdom is invaluable. Keep shining!
Thank you for the feedback! I'm glad it was a good watch!
Yes! It's so easy to put your head down and do all this great work you were excited to do as a freelance... and then realize you'd left sales and marketing systems unattended. I really like your take on "networking" (the good type), and also the role of long-form writing about your services as a way to hone your voice and technique. I'm finding that the more I explain my services, the better I'm getting at it, and the more opportunities I'm seeing.
I want all of us to remember that relationships are the cornerstone of a sustainable practice, and it doesn't have to be scary or transactional.
Thanks Jessica - you must have read my mind because I am in the second year and just realised its a slump! I appreciate you making it real for me. I don't feel so alone in this solopreneur journey. Now to work on the three skills!
I'm so glad it was helpful - I'd love to hear any questions you have about those three skills!
My experience with employers was their attitude toward assignment was "Shut up and do it." They did not analyze how best to achieve the organization's goals. It was "I pay you, here's the work." That doesn't mean slow productivity isn't worth pursuing, but like anything, you have to modify to your circumstances.
I really enjoyed your perspective. I dont always see the missing pieces that keep things from being the right solution until im trying it out myself
Excellent review. You give a very good insight into the content, the principles and discuss those in a wider context. This is combined with great presentation. I only wonder, why you have not so many followers yet. Outstanding work. I am particularly glad to hear the issue of indivdual solutions for systemic problems. A general issue of all self-help books. I appreciate about Newport that he, in contrast to many other authors, doesn't propose magical solutions. Rather his books stem from years of tinkering on thoughts. Granted he writes about his situation as a college professor and successful author. This is fair. But one should stop and think whether one's own situation is similar to his and whether the principles discussed in his book are applicable. I am looking forward to your next videos.
To be fair to Newport, a lot of the criticisms here are the classic reviewer's critique that he didn't write the book that she would have written - which, of course, was never his intention. Is it fair, for example, to expect him to have addressed the problems of late-stage Capitalism or the power dynamics in large organizations? Or the problem of childcare support? He had his topic and his focus, and he covered those areas very well; no book can cover everything. Perhaps Lackey should write her own book to cover the other areas of modern life she considers important.
I appreciate the feedback! In the video, I highlighted another book (The Friction Project) that seemed to take the Slow Productivity principles and apply them in an organization-wide lens that does account for some of the dynamics I mentioned. But I appreciate the watch of the video and you sharing your feedback!
While I agree that no book can cover everything, the critique is still valid and is ubiquitous in self help books where little thought is given to the circumstances of normal people but seem to be written for an audience who can just implement directly without any repercussions. I think self help authors should understand the implications of implementation taking a generic person which typically has many other commitments and define this person implicitly or explicitly.
This is the point of a review! Much like a good scientific paper, it's useful to point out possible areas of expansion/gaps that weren't addressed by the experiment and suggestions for how to improve.
@@nathanielfarrugia Yeah and this book is for "knowledge workers". This is written by someone who taught in school and write books for a living. The ideas from this book came from the practices of people like Galilelo/Newton/Austen/etc. I doubt if they have really had an idea of how it is to work in an office with couple of managers above you. His other book ("So Good They Can’t Ignore You") is probably more relevant to people like me who's trying to get out this office rat race thing. But I still think the book has some good ideas that can be adapted to office setting.
Great review! I really appreciated your balanced approach and you pointing out the weaknesses of this book in a way that is not confrontational but constructive (which is hard considering they are the tipical eyeroll issues found in most books written by privileged cis white men). Also the video production is very good! Which is particularly impressive considering how small the channel is. Will check your other videos out!
Thank you Lyra, I'd love to know what else you think of other videos on the channel!
Great info Jessica! Every entrepreneur needs to know this.
This was another great video!
This is great, Jessica!! Love the clear examples.
This is SO helpful! There's so much noise in the online space to get visible and I love the encouragement to get thoughtful & intentional about matching the model to the methods. So, so happy I found your channel on here ✨
Glad it was helpful!
Yay! So fun to see you here!
I love your clarity, Jessica!! Inspired!