- 433
- 30 819
Dante St James
เข้าร่วมเมื่อ 25 ธ.ค. 2016
Dante St James is Australia's leading digital educator and advisor for small to medium businesses. Reach thousands of businesses every year via work with Facebook Australia's Boost with Facebook program, Google & Infoxchange's Digital Springboard program and the Australian Government's ASBAS Digital Solutions, NEIS, BeConncted and Stay Smart Online programs, Dante is trusted by more Aussie businesses to deliver plain talk advice on digital marketing, social media, small business systems, cybersecurity, websites and ecommerce.
How giving away value for free creates demand
When I first headed back to the gym on January 9, 2024, it had been nearly six years since I’d last stepped inside a gym.
Five months later, I am waking up at 5 am, heading to the gym every morning of the week, starting work an hour earlier than I need to, and buying $200 worth of supplements each month.
Why?
Because I have an unsatisfied satisfaction.
That’s the beauty of exercise after a long period. It doesn’t take long to start seeing benefits.
Like weight loss. Body shape change. Energy level increase.
And within a few months you’ve gone from utterly sedentary and avoiding stairs to buying a fitness tracker, measuring every part of your day in terms of caloric burn and steps - and preparing your gym bag, supplements and work clothes by 9 pm so you can be asleep with enough time to wake again at 5 am.
When you get a taste of something better, you tend to want more.
It’s the sales approach of almost all software-as-a-service models and drug dealers.
Give a taste of a good thing and your customer will want more.
It’s also the approach used by successful coaches, online teachers and course creators across the internet.
Give everyone a free look at what you know that they don’t.
Usually a social media post or a short form video that hints at something that appears to address a problem that you once had that you managed to solve.
The trick here is that it has to be a problem that enough other people also need to solve.
Their curiosity will be piqued enough for them to maybe, click a link to see more about your solution.
And now you’ve helped someone.
And the best part of this is that both you and the person you’ve helped are hooked.
Once you’ve had a taste of connecting people with solutions, you’ll want to do it again and again and again.
And the people you’ll help will see that they’ve only scratched the surface and want to go deeper to know more.
Both you and they are experiencing that unsatisfied satisfaction.
You’ve had something great. So you don’t just want it again. You want more of it.
You want to go deeper. Experience more and learn more.
All because you’ve you’ve gone from curiosity to proof.
When curiosity meets proof something new is born.
Confidence.
You’re confident because you’ve just validated that you know what you’re doing and are fulfilling your purpose in life.
They’re confident because if they can solve one of their biggest problems - imagine what else they could solve.
I’m Dante St James.
Five months later, I am waking up at 5 am, heading to the gym every morning of the week, starting work an hour earlier than I need to, and buying $200 worth of supplements each month.
Why?
Because I have an unsatisfied satisfaction.
That’s the beauty of exercise after a long period. It doesn’t take long to start seeing benefits.
Like weight loss. Body shape change. Energy level increase.
And within a few months you’ve gone from utterly sedentary and avoiding stairs to buying a fitness tracker, measuring every part of your day in terms of caloric burn and steps - and preparing your gym bag, supplements and work clothes by 9 pm so you can be asleep with enough time to wake again at 5 am.
When you get a taste of something better, you tend to want more.
It’s the sales approach of almost all software-as-a-service models and drug dealers.
Give a taste of a good thing and your customer will want more.
It’s also the approach used by successful coaches, online teachers and course creators across the internet.
Give everyone a free look at what you know that they don’t.
Usually a social media post or a short form video that hints at something that appears to address a problem that you once had that you managed to solve.
The trick here is that it has to be a problem that enough other people also need to solve.
Their curiosity will be piqued enough for them to maybe, click a link to see more about your solution.
And now you’ve helped someone.
And the best part of this is that both you and the person you’ve helped are hooked.
Once you’ve had a taste of connecting people with solutions, you’ll want to do it again and again and again.
And the people you’ll help will see that they’ve only scratched the surface and want to go deeper to know more.
Both you and they are experiencing that unsatisfied satisfaction.
You’ve had something great. So you don’t just want it again. You want more of it.
You want to go deeper. Experience more and learn more.
All because you’ve you’ve gone from curiosity to proof.
When curiosity meets proof something new is born.
Confidence.
You’re confident because you’ve just validated that you know what you’re doing and are fulfilling your purpose in life.
They’re confident because if they can solve one of their biggest problems - imagine what else they could solve.
I’m Dante St James.
มุมมอง: 15
วีดีโอ
It’s not just you. The internet is getting a little crappy.
มุมมอง 56321 ชั่วโมงที่ผ่านมา
There’s a perfect word for what’s happening right now on the internet. Enshittification. It perfectly sums up how we went from an internet full of hope for a better future to the craptastic mess we’ve landed in. And I’ll pause here to credit Cory Doctorow for coming up with this term, because it really is the best made-up word I’ve come across since… well… I can’t get away with that word on TH-...
Most of us are avoiding the news. This is why. And what you can do about it.
มุมมอง 3714 วันที่ผ่านมา
Right now, in Australia, the majority of our population is avoiding the news. 72% of women and 67% of men are actively taking steps to avoid it. That means no 6.30 pm TV news. No newspapers in morning. No listening to news on the radio. No scrolling through news.com.au. The vast majority of Australians want nothing to do with the news. The story is even more pronounced with young people. Not on...
These three things will help you stop annoying your customers!
มุมมอง 8621 วันที่ผ่านมา
August 1, 2003 a new concept of interacting online was launched. It was called MySpace and while it didn’t take off straight away, it was what a lot of us had our first experience of social media with. A year later what was to become Facebook was launched though most of us didn’t arrive on it until 2008. Instagram arrived in 2010. And about a year later an app called Picaboo was launched that w...
Copywriting is the one skill that you'll always need
มุมมอง 649หลายเดือนก่อน
The one skill that has served me the best over the last 21 years is writing. Though I've not yet completed a book, writing is behind every success that I've ever experienced; from getting my first job in commercial radio as a copywriter to gaining clients over $3 million of investor funding and grants. Yet, as copywriters, we have created a whole mythology around what we do. Like journalists, w...
The one thing you need to learn about to understand how the world works
มุมมอง 48หลายเดือนก่อน
Quite possibly, the greatest qualities of humans are wrapped up in our ability to be self-aware enough to see a problem with ourselves, set a goal to overcome it, and then put together a plan to achieve that. It’s what has helped us unite as nations. Send ourselves to space. And perform some of the worst atrocities in history. People are messy. And understanding that - and a myriad of other thi...
What are venture capital, angel investor and private equity firms looking for in an investment?
มุมมอง 81หลายเดือนก่อน
If your business doesn't align with these basic ideas, it's probably not investible. I take a look at the ecosystem right now, the factors affecting it and what you need to focus on to make your business more investible.
Your products and service aren't unique. So what is?
มุมมอง 55หลายเดือนก่อน
Right now, there are 8.1 billion people living on this planet. They are producing 101.3 trillion dollars of economic value. And on average those people are living for around 71 and a bit years. Here are some more numbers before I make my big point. There are over 580 million entrepreneurs hustling around the world right now. And close to 350 million companies. And 90% of those are small busines...
What exactly is angel investing?
มุมมอง 23หลายเดือนก่อน
You've heard the term "angel investor" but do you know what one is? This 25-minute class looks at who they are, what they do, why they're important and where you can find them in Australia. Presented by Darwin Innovation Hub Director of Innovation & Investment Readiness, Dante St James.
Learning isn't comfortable - and it shouldn't be!
มุมมอง 61หลายเดือนก่อน
As children, learning was hard, difficult and uncomfortable. Yet we still did it. As adults, we seem to think that things should be easy to learn and easy to implement. What is going on?
Are you a workshop, webinar and conference junkie?
มุมมอง 32หลายเดือนก่อน
There's a special group of people who never get started, never get running and never move forward - despite having all the knowledge, all the tools and all the time to have got their business moving. I call them workshop junkies - and while we may laugh at them, there is a very real action happening in their brains that is keep them learning and never taking action.
Before you buy that online course, you need to know this!
มุมมอง 402 หลายเดือนก่อน
Before you buy that online course, you need to know this!
Why you should stop trying to sell your products and services immediately
มุมมอง 1192 หลายเดือนก่อน
Why you should stop trying to sell your products and services immediately
In 2024, online video is going back to simple basics: How retention editing is alienting us.
มุมมอง 582 หลายเดือนก่อน
In 2024, online video is going back to simple basics: How retention editing is alienting us.
I don't know what I want to do with my life.
มุมมอง 852 หลายเดือนก่อน
I don't know what I want to do with my life.
What is Market Research and how it is used by businesses?
มุมมอง 453 หลายเดือนก่อน
What is Market Research and how it is used by businesses?
What happened when we all started using ChatGPT for our website content and social media posts.
มุมมอง 603 หลายเดือนก่อน
What happened when we all started using ChatGPT for our website content and social media posts.
Networking doesn't have to be so damn awkward!
มุมมอง 293 หลายเดือนก่อน
Networking doesn't have to be so damn awkward!
The opportunity of content creation makes this the best time to be alive.
มุมมอง 553 หลายเดือนก่อน
The opportunity of content creation makes this the best time to be alive.
It's not about TEDtalks! The true power of public speaking.
มุมมอง 463 หลายเดือนก่อน
It's not about TEDtalks! The true power of public speaking.
What entrepreneurship really is. And it's not just about making money.
มุมมอง 643 หลายเดือนก่อน
What entrepreneurship really is. And it's not just about making money.
Why I'm passionate about personal branding.
มุมมอง 153 หลายเดือนก่อน
Why I'm passionate about personal branding.
Why I'm still so passionate about social media after all these years.
มุมมอง 143 หลายเดือนก่อน
Why I'm still so passionate about social media after all these years.
Preparing a speech? Don't forget these important steps!
มุมมอง 163 หลายเดือนก่อน
Preparing a speech? Don't forget these important steps!
Understanding Business Models with Dante St James
มุมมอง 1193 หลายเดือนก่อน
Understanding Business Models with Dante St James
Introduction to Claude AI - free alternative to ChatGPT with doucment updload cpability!
มุมมอง 9726 หลายเดือนก่อน
Introduction to Claude AI - free alternative to ChatGPT with doucment updload cpability!
The Power of LinkedIn for Personal Brand
มุมมอง 1248 หลายเดือนก่อน
The Power of LinkedIn for Personal Brand
Building your personal brand - start today!
มุมมอง 818 หลายเดือนก่อน
Building your personal brand - start today!
What's working on Social Media in 2023 for Asuria Self-Employment Assistance Participants
มุมมอง 508 หลายเดือนก่อน
What's working on Social Media in 2023 for Asuria Self-Employment Assistance Participants
Good morning, Great content it's informational I learned a lot about the power of story telling and website design. I have an online shop which 1500 impressions buy no sales through this I think I'll be able to fix that by clearly outlining the buying process.
You're welcome. Adding a little storytelling to your product pages can make a big difference.
_a little_ would be an understatement. There’s been fake download pages that scraped keywords as meta tags even before AI existed
Increase channel reach: Re write this the same way but add more of essay vibes to it , like you see many other opinion channels do . Make sure to maintain the honesty at some points . Id love to watch this with just a bit more "meat" in it , like exposition of the problem based on arguments, a bit of dead internet theory....
Great feedback, thanks!
A+. New Subscriber. Thank you.
Welcome aboard!
Thank you. I learned a lot. I will refresh my website with some of your advice.
Glad it was helpful!
I can't speak for the rest, but I avoid Mainstream News outlets. I'm tired of their lies and the incredible influence their ad revenue holds over the content they provide. I'm not worried about journalists of integrity; I'm worried about censorship. And I get my news from those who refuse to be censored. And that is a disturbingly small world.
I don't watch the news and most social media events are they are agenda driven and the truth is lost in the drama.
👍
This is the best advice for a starter. To learn copy you don't need to read about copy (books, courses...), you need to read copy - by Kyle Milligan from Copy Squad (an underrated copy genius) My advice for everyone looking to start it would be: learn the basics, then make it a daily practice to analyze real copies from good writers, practice creativity (try to tweak what you have analyzed), and WRITE A FULL COPY.
Love it, thank you!
Use ChatGPT
ChatGPT has a bad taste in word choice, it's suitable for fiction, but if you have good taste in copywriting, you can use it to get drafts and edit them. I don't use GPT to write; I use it in my research, to brainstorm pain points, selling points, or whatever I lack in the domain, but for the writing, I do it myself to sound human and connect with my audience.
It's a powerful tool, but it's not quite there on its own yet.
Do you do mentorship by any chance?
I mentor young people locally in my town.
Doing good work keep doing this
Thanks!
This is life changing knowledge.
Glad you think so.
Very insightful. Thank you so much
You're welcome. If you have any other questions around this industry let me know. I'm always looking for new topics to cover here.
It's been years since I commented on anything. You deserved a good one. I've been in marketing, advertising for 30 years. We've made a lotta websites! I've been freshening up my knowledge and just perusing dozens of sites and videos. This hour you've put together - with your VERY clear expertise in the SOUL of "storybranding" and a good website flow - is THE BEST I've ever seen. No fluff. Just the most nuanced clear NEEDS that go into a great site - and really for any marketing. Thanks for your wonderful wise words. They've inspired me and REMINDED me to be simple and follow the outline of marketing story that works best. Thanks a lot for being excellent and a true expert in what you do. It helped me and it's going to help a lot more people. :-)
Hi Dante, thank you so much for this great explanation! That's exactly what I need. I've just started my business in accounting training. I have a quick question. Can I email someone an introduction email about myself and offer them free training materials, if I hadn't contacted them before but saw their email address on their LinkedIn profile? Thank you a lot!
There is nothing legal stopping you from doing that. Should you do that? Probably not.
Thanks for that. I add them for other platforms mostly. But after this one I've started just doing two versions. Hard captions for other platforms and no captions for here.
Hi Dante, thanks for sharing your content. Just so you know, Google automatically adds captioning or subtitles to your video. Yours is larger and easier to read than the default captioning though. Thought it might save you an extra step.
Thanks for the tip!
Most people don`t even know what ChatGPT is.
❤✌🏾
Thank you so much for sharing this ❤️✌🏾
Sounds like George Washington.
I'm sure it's been attributed to dozens of leaders in the past.
This was soooo good! I loved your no nonsense style and clarity. Thank you!
Best channels are the small ones it seems. Great content, I'll be watching all your videos now :)
Thanks!
Starting to learn there is a process for a website. You make it clear. Thanks!
Not available in my country, I don't really understand why. So I'll go with ChatGPT.
You can use VPN. But Claude is a joke compared to GPT-4
No, you can't. Well, to be precise, you can use a VPN; but it won't help, as you'll be asked for a US mobile number as well.
Good idea. It is gradually rolling out to more countries, so I hope that I gets to yours!
i find claude to highly WOKE, frequently telling me it can't answer smiple questions for some spurious "my sensitive hard left feelings" reason. It's put me right off. Chatgpt is almost as bad, but clause is the worst.
Thanks, good to know. I'll try Elon Musk's new AI chatbot, it may be less woke.
I suppose it depends on what you need it to write. I've not encountered anything "woke" about it, but then again I'm not really looking to produce content that requires output to be un-woke or whatever the opposite of "woke" is.
That's because they are all closed source
@@dantestjamesSane is the word you’re looking for sir.
A fantastic video, so well presented and clear. Lots of really good tips and information. Thanks so much
Thank you.
That is a great overview Dante. Thank you!
You're most welcome!
Thanks Dante! Great content as always :)
Glad you enjoyed it!
Used some of your techniques to improve a facebook post and it definitely turned out more human! 🎉📚 BIG NEWS, fellow mindful parents (+ aunties/uncles and grandparents)! 📚🎉 I am BEYOND excited to announce the launch of our brand new children's book website, specially designed for amazing parents like YOU! ✨ As a mum & step mum to little ones with over 10 years experience in meditation, (and now a children's book author - Yay!) I know how vital it is to pass on good values and lessons about the power of thoughts and mindset to our little ones. 🌟 Let's face it - raising kids with great mental and physical wellbeing is not just a responsibility, it's a PASSION for us! ❤ The new website is regularly updated with incredible books that'll take your kids on a magical journey of self-discovery, teaching them the importance of positive thinking and how it can transform their lives. 🌈 So buckle up, my fellow conscious creators, and join me in exploring our fantastic new website. Together, we'll help our kids unlock the secrets to a happier, healthier, and more mindful life! 🙌 So click the link below to visit Thank You Universe Publishing and discover new books I hope you will love. See you there! 🚀
Great to hear!
Apologies for the lack of audio in the first two minutes. It picks up at about 2.20, but you can make out the opening example on screen.
Awesome advice, thank you Dante!🙏
You're most welcome!
Fantastic, pointed and super quick! 😊
Thanks Sharon! Glad you got some value from it!
Imagine thinking that Only Fans is bad and AirBNB is good.. What a shitty white guy lmfao
It's pretty similar to powerpoint presentation with some other features in a form of a website, Thank you for the video! :)
Very similar in approach. And super simple to use.
Where can you find consumer preference statistics? You mentioned, older people prefer fish and chips/bakerys .. or something similar to that. What did you use to come to conclusion to that?
This information wasn't part of the ABS statistics, but was gathered from a study I had from a few years ago from a collection of regional tourism offices in Australia. This study is no longer available online and I don't have a copy of it anymore (given that this is quite an old TH-cam video now.)
Thank you so much for sharing this Dante. Your knowledge is always enriching.
You're most welcome Jessica!
It's crazy how much Chat GPT can produce within seconds. The future of content creation will definintely change
It's the shape of things to come. Definitely time for those who work with words to consider how they can leverage it.
Really Really thank you for this emazing vedio and the high value in it.
Glad it was helpful!
so we do not need to do html and css with google site?
Not at all. It's all just a drag and drop interface!
💯🎉😁
Thank you Thabang!
Another awesome webinar that I missed, but got a lot out of the recording, thanks again Dante
You're very welcome Sandra! Let me know if you have any questions.
Very informative. Thanks. I'm currently training to be a copywriter so I can go and live full-time with my family in Thailand.
Oh, that's great, Jim! Ultimately I want to be more nomadic too. This year has seen me largely stuck in one place, but I'm hoping to hit the road again in 2023.
Never heard of BigCartel till now. I can definitely see at as a 'starter' option. Thanks for sharing
You're welcome, Jim. It's a real hidden gem.
Very useful dive into Canva. Thanks, Dante
Cheers, Jim! There's even more features released since that video. Now you can even create a comic strip, wall calendars and now make even better videos with the more advanced editing tools.
This is a great video. Love from Nz!
Glad you enjoyed it!
I didn’t know about this App, thank you.
Glad I could introduce you to it!
Excellent advice very well presented. Thank you very much for taking the time to provide it to us.
Thanks Chris - I'm glad it was of use to you!
@@dantestjames It was. So far all your content has been gold. Also I find your delivery style so much better than the carnival barkers and voices like overexcited fifteen year old girls that seek to engage me with their enthusiasm, but simply wear me out. You're like a smooth concerto in a world of beat driven madness.
Great information.Thanks
You're most welcome, Jim.