"The period from 2000 to 2007 was undoubtedly my favourite period. And then the worst period was undoubtedly 2008 to 2009."
On this episode of the Evolve to Succeed Podcast, Warren Munson talks to Matt Fleming, founder of AF Oliver.
Matt talks about his time in the PR and media industry, from selling vans and an advertising agency to co-founding Aylesworth Fleming.
He talks about the importance of building strong relationships, being fun to work with and always bringing high energy to meetings. He also discusses the significance of finding a niche and gaining knowledge in that area.
Matt reflects on the happiest and most challenging periods of his business, such as the 2008 financial crisis. He discusses the emotional stress of making redundancies and the importance of having a support network.
Matt also reflects on the lessons he learned from the near-collapse of his business in 1990 and the impact it had on his personal life.
This episode of the Evolve to Succeed Podcast covers:
1. Building relationships and being fun to work with are key to success in business.
2. Finding a niche and gaining knowledge in that area is crucial for growth.
3. The happiest period in business for Matt was from 2000 to 2007, while the most challenging period was in 2008 to 2009.
4. Selling multiple businesses within a short period of time can be a difficult and emotional process.
5. Breaking up a larger organisation can lead to better value and fit for potential acquirers. Running a business through tough times requires emotional resilience and the ability to adapt to changing circumstances.
6. Having a support network of friends, family and colleagues is crucial for navigating difficult periods in business.
7. Lessons learned from past challenges can shape future decision-making and help prevent similar crises.
8. Personal success is defined by having a happy family and the ability to laugh freely with loved ones.
Chapters
00:00 Introduction and Background
08:25 Building Relationships and Finding a Niche
14:56 The Importance of Energy and Expertise
24:46 Navigating the Process of Selling Multiple Businesses
26:31 Breaking Up for Better Value and Fit
27:00 Navigating Tough Times
27:56 The Importance of a Support Network
29:23 Lessons Learned from the Near-Collapse of AF Oliver in 1990
38:15 Resilience and Adaptability in Business
41:58 Debt and Leveraging in Business
43:53 Finding Purpose and Enjoyment in Work
48:38 Defining Personal Success