Musical producer and guitarist Assaf Ayalon, is releasing his first solo album "REWIRE" including 12 songs, all written by him. In his folk-rock beat and unique voice, Ayalon creates a heartwarming album, with influences such as JJ Cale, Knopfler & Dylan.Collaborating with major artists, Ayalon produced some of the most successful albums released in Israel in the past decade.Ayalon began his musical career in the 90s as a guitarist and producer of the legendary reggae group "Roots Africa". In 2000 he started a long term collaboration with Mosh Ben-Ari - a well known Israeli singer songwriter. Ayalon musically produced three of Ben-Ari's albums - all of which included major radio hits and topped sales.In 2007 he discovered young artist Alma Zohar. Zohar's first album "Dabri" (Speak Up) was released in 2008 sold double gold within few month. The album was voted "album of the year 2008" and won Assaf Ayalon the "Acum" award (the Israeli "grammy") for the musical production of this album.