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“what the hell is all this crap” proceeds to pick up 2 things

Clying out roud

It’s to keep you stuff looking nice and the black case is nice to keep the ratchet in your toolbox organized nice

I like the plastic it comes in

That cloth wipe is for you to wipe the sweat of your forehead after you realized you almost spent 2,500.00 on a snap on ratchet.

They need the nice packaging so customers will pay more for something that has the look and feel of a top-of-the-line tool.

Personally I agree with your point of view. However, marketing research probably indicates that nice "expensive" looking packaging improves the products image, helping the buyer to justify the higher price. In other words, the fancy packaging allows them to charge more for the wrench and position it as a Snap-On competitor.

Simple, if you’re looking to avoid packaging like HF icon, just don’t buy it, simply fix.

More like 2pesos…

It’s for you to give your friends who wasted money on snap-on to wipe their tears.

Some people do give a crap about the packaging. The ones who care about packaging are people who aren't necessarily mechanics, but are just normal people who want something that looks good, and for them it's about presentation. I agree, it should just have a barcode and like a hook to put up on the shelf. First thing I did was pitch the box and rag; I bought it for the usage, not the packaging... plus the lifetime warranty. Mine came dry, had to lube it straight outta the box, felt terrible. Feels much better now, and it's one of my favorite ratchets, especially for the price.

You buy an icon for the no questions asked warranty. The snap on guy wants to call corporate six times and check your prostate before granting a replacement. I had a snap on truck guy at my old job avoid me for two weeks just to not change the blade on a screwdriver.

Bro is having a temper tantrum over a free little rag😂😂 how old are you this is sad

Cool set up dude love seeing another detaling enthusiasts what car blower would you recommend? I see you have a few

Disagree. It’s a decent ratchet holder.

I picked up the same sockets, i was intrigued as well. Haven't used them yet but i will one day😊

Cleaning/cloth wipe? That is an added touch. I grew up learning that at end of day, all tooles were wiped down, oiled if needed, and accounted for and put back in box, no matter if project is completed or not. So that "useless" cloth serevs a purpose many learned during their formative years at the trades.

Snap on tool truck guy undercover now?

So far so good it’s been an excellent ratchet

It's just for polishing your tool. That's all.

Not another middle age "tool review" guru with clickbait/ragebait shorts 🥱

If you need a ratchet with that long of a handle, use a break over like you’re supposed. That’s a lot of leverage on a 3/8 ratchet. Use your head, not your keyboard dude.

Damn bro, came from the pliers video and knew about it and was prepared for your take and thought who cares, but some how after hearing you say it, I’m like actually I hate that you said that. lmfao. Idk man maybe it was the delivery.😂

When you were a little kid they must have called you wet panties change your panties and put on some boxers.

Why not? Damned if you do, damned if you don’t.

Dumb video, do better

Packaging is the forst thing you see.. this is sales 101. If they just threw it in a bag they wouldnt sale a fraction of what they do

VIM Tools makes a small dual drive ratchet that you can use those sockets in. It’s an 11mm double box end wrench. One end is a ratcheting locking flex head and the other end is fixed non ratcheting but it accepts those PowerTorque low profile nano sockets and that’s a great tool you should look into getting. Model # FRW11

To wipe the tears off of your buddies that spend 8x the money on the same thing by snap on

Cry much

It's to wipe up the tears of Snap Off fanboys for spending 10x as much.

This the type of guy that thinks taco bell is authentic

One of my favorite things that icon does is make very decent packages that you can also use to organize the tool in your tool box and you dont have everything bouncing around. I love thise packages. Snapon will sell you a display like that for 5000$ and when it breaks you will have to chase a truck around like a lot lizard

You can give that to snap on users for their tears

It's a mystery that we all wanna know

You mad bro? LoL

News flash snap on ratchets also break

Marketing tactic, mechanics go for the performance and could care less about the packaging, however, every day DIYer see's nicer packaging and instantly associates it with quality. Presentation is everything in sales/retail.

Some people think if your gonna spend the $$ they want it in a nice packaging. Why idk, just how it is

I have yet to break my tools

Ya the packaging hides the wrench or whatever tool it is. I like to touch and feel the tools before I buy them to see if I like the way it feels in my hands.

😂😂😂😂😂😂. You’re not going save more money. The packaging isn’t going put a dent on savings or reducing “extra cost”.

Way too worked up over it .but your point is valid

I like the packaging and it is a decent tool, complaining people

still bought it

I have all the icon pliers and like them , however channel lock pliers are made in the USA at very comparable prices to icon

Bet you don't have a girlfriend complaining about a wipe 😂

Better than no packaging off the snap on truck and the shit looks used half the time

Cause most people love the nice packaging and some people will use the tray the stuff come in to hold the item better in the tool box

HOBO Freight likes to copy Snap On, but the three position slip joint pliers you show, Snap On makes then in different sizes to handle different jobs, HOBO Freight suckers people in and only offer one size. I will stick with Snap On and support the company that supports me. The Snap On pliers are made in America supporting American workers, the HOBO Freight pliers are foreign made supporting foreign workers in foreign countries.