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🎙️ Podcast Episode
In this episode, we sit down with Yogi, the Influencer Marketing Head at Haris & Co, to discuss the dynamic world of influencer marketing in India. From his early days working in Bengaluru and joining Fabsquad to major collaborations with Meta, Yogi shares his unique journey and expertise. Here’s what you’ll learn:
How brands can effectively approach influencer marketing in India
The importance of influencer-generated content (IGC)
Structuring agreements between influencers and brands
Budget considerations for influencer campaigns
Measuring campaign impact and why regional influencers are critical for audience engagement
We also cover Yogi’s recent experiences and tips for working with content creators, balancing quantity vs. quality, and building a strong influencer community.
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⏱️ Timestamps
00:00 - Introduction
09:48 - Movie Promotion
12:52 - Working in Bengaluru
14:07 - Joining Fabsquad
15:08 - Fabsquad’s Collaboration with Meta
17:16 - 5,000 Reels Generated
18:36 - Entry into Haris & Co
19:30 - Yogi Meets Haris at the Stories of Revolutionary Program
25:45 - Approaching Influencer Marketing as a Brand
27:22 - Influencer-Generated Content (IGC)
28:25 - Agreements Between Influencers and Brands
30:31 - Influencers and Brands
37:15 - Layers of Influencers
38:33 - Brand Budgets for Influencers
43:18 - Measuring Impact
45:52 - Exclusivity with Big Brands
47:52 - Audience of Influencers
50:02 - Emerging Platforms for Influencers
51:19 - Yogi’s Recent Experiences
56:56 - Working with Content Creators
59:20 - Influencer Payments
01:01:24 - Quantity vs. Quality
01:02:44 - Agencies and Influencers
01:07:03 - Building an Influencer Community
01:09:32 - Influencer Marketing FAQs
01:18:48 - Conclusion
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🎤 Guest Info
Guest Name → Yogi
Contact : link.theecomshow.com/contactyogi
🔗 Social Links:
yogisstories
www.linkedin.com/in/partnerwithyogi
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🎥 More Videos to Watch
→ How to Start an E-commerce Business | th-cam.com/video/BJ2f8wSeccU/w-d-xo.html
→ Journey of Foo Foods with Fawaz | th-cam.com/video/U05sEVWR_lo/w-d-xo.html
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💻 The Team
Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb | Jenna Nasnin
#InfluencerMarketing #DigitalMarketingKerala #KeralaInfluencers #MarketingTips #SocialMediaStrategy #ContentCreators #BrandGrowth #KeralaBusiness #MarketingPodcast #KeralaMarketing #DigitalKerala #InfluencerPodcast #SocialMediaGrowth #BrandInfluencers #KeralaEntrepreneurs