J Li is a partner at Prototype Thinking Labs and a champion of a road-tested approach to product development and problem solving. The episode covers the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing. J Li emphasizes the importance of addressing the neglected early stages of product development, the significance of understanding the 'tango' or core interaction in testing, and shares examples like the 'Uber for dogs' app and a scalable HVAC software project. The conversation also highlights the distinction between early-stage and high-confidence experiments, and how the lab helps businesses mitigate risk by validating crucial elements early on.
Highlights:
Understanding Prototype Thinking
The Confidence Metric
Stages of Product Development
Case Study: Uber for Dogs
Case Study: BannerTech's HVAC Solution
Building Together: The Power of Listening
Unexpected Sales from User Tests
Challenges in Technician Testing
Creative Solutions for Technician Feedback
Redesigning the Technician App
Insights and Outcomes
Approaching User Testing
The Value of Enterprise User Testing
Critique of Landing Page and AB Testing
The Importance of Understanding Users
Practical Advice for User Testing
Final Thoughts and High Performance Insights
_
Where to find J:
www.linkedin.com/in/jfanli/
prototypethinking.io/
Where to find Neeta:
www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
goodrevenue.io/goodrevenue