The G&T Sessions Podcast
The G&T Sessions Podcast
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Wes Bush - Founder & CEO, Product Led, Self-Serve Revenue & Market Domination (with a tiny team)
In this episode of the G&T Sessions podcast, Andrew Turner interviews Wes Bush, a prominent figure in the Product-Led Growth (PLG) space. They discuss the evolution of buyer preferences, the shift in sales dynamics, and the importance of creating a user-centric experience. Wes shares insights from his books, including the Product-Led Playbook, and emphasizes the need for companies to operationalize PLG strategies across all departments. The conversation highlights the significance of understanding user needs, creating depth in strategy, and building competitive moats around products. In this conversation, Wes Bush discusses the nuances of product-led growth, emphasizing the importance of niche tools in AI, the concept of 'first strike' in user experience, and the critical role of product design and education in achieving success. He highlights successful examples of product-led companies and the need for a focused go-to-market strategy, while also addressing the challenges and opportunities presented by AI in the business landscape.
Chapters
00:00 Introduction to Product-Led Growth
05:08 The Shift in Sales Dynamics
10:27 The Development of the Product-Led Playbook
16:22 Integrating Company-Wide Strategies
22:28 Building Moats Around Products
29:24 Success Stories in Product-Led Growth
35:38 Navigating Go-To-Market Strategies
43:01 The Role of Education in Product Success
48:11 AI's Impact on Business Models
Here is the link to Wes's latest book - Product Led Playbook on Amazon
www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed-ebook/dp/B0DJ3854MV/ref=sr_1_1?sr=8-1
Listen until the end for an Special Gift from Wes ;)
มุมมอง: 33

วีดีโอ

Charlie Winton, Improving Mental Health: A Startup Founder's Journey
มุมมอง 92 หลายเดือนก่อน
In this conversation, Andrew Turner interviews Charlie Winton, founder of OK Positive, about his journey as a startup founder and his mission to help people improve their mental health. They also discuss the importance of self-awareness, dealing with rejection, and the challenges of implementing effective well-being strategies in corporate environments. Charlie discusses the importance of menta...
Jeremy Bassett, Ultramarathons, Corporate to Entrepreneur & SuperBenji, Future of Sales Technology
มุมมอง 142 หลายเดือนก่อน
We are joined today by Jeremy Bassett, founder of Co:Cubed and SuperBenji. They discuss the MADFest event, Jeremy's background in finance and marketing, and the journey of starting Co:Cubed and SuperBenji. They also touch on the challenges of change management and the role of AI in sales. Jeremy shares his vision for SuperBenji and how it aims to make sales technology easy and intuitive to adop...
Zoran Popovic, Finding your Niche in Nis, Digital Nomads & Guidelites
มุมมอง 62 หลายเดือนก่อน
In this episode, Andrew interviews in-person Zoran Popovic, the Co-Founder of the Nis Nomad Weekend conference in Serbia. They discuss the concept of digital nomads and the growing trend of working while traveling. Zoran shares his background as an entrepreneur and his motivation for organizing the conference. They also talk about the history and potential of Nis as a tech hub, with its enginee...
Dan Meredith, Human Connection in a Digital World + How To Be F*cking Awesome
มุมมอง 356 หลายเดือนก่อน
- - Today’s episode of The G&T Sessions has been brewing for a while. Andrew Turner interviews Dan Meredith, discussing topics such as authenticity on social media, the importance of consistency in podcasting, and the genesis of Dan's first book, that he wrote just over 8 years ago, to launch at an event with Gary V and is called ‘How To Be F*cking Awesome". Dan Meredith is a business coach, me...
Matt Callanan, Coach, Hypnotherapist & Lecturer - visualization, hypnosis & dyslexia as superpower
มุมมอง 227 หลายเดือนก่อน
Today's episode of The G&T sessions we are joined by Matt Callanan, a Mindset coach, Hypnotherapist and lecturer, talking about visualization, hypnosis, and leveraging dyslexia as a superpower. Matt shares his experiences using visualization and hypnosis to help people overcome fears, pass exams, and achieve their goals. He also discusses the power of creating a vision board and taking action t...
Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr
มุมมอง 1757 หลายเดือนก่อน
In this latest The G&T Sessions episode, Christopher Lochhead discusses the importance of category design and being different in business. He shares insights from his book 'Play Bigger' and emphasises the need for companies to create their own market categories rather than competing in existing ones. Lochhead also highlights the role of courage and originality in building legendary startups and...
Justin Breen, Visionaries are the most damaged people, the best coping skills, with highest IQ & EQ
มุมมอง 98 หลายเดือนก่อน
We are joined today by Justin Breen, founder and CEO of BrEpic Network, discussing the power of networks and relationships in achieving success. He emphasises the importance of human relationships and storytelling in creating meaningful connections. Justin also shares insights into the imbalance between genius IQ and genius heart, and how it affects entrepreneurs. He highlights the purpose of t...
Jon Hammant, The Fourth Industrial Revolution, and keeping productive in a hyper-connected world
มุมมอง 238 หลายเดือนก่อน
In this conversation, Jon Hammant discusses the impact of technology on society and the challenges and opportunities it presents. He shares his personal journey and how he has leveraged his strengths and coped with dyslexia. The conversation delves into the fourth industrial revolution and the convergence of various technologies. They also explore the importance of focus and productivity in a h...
Jan Bosch, Why Digitalization Will Kill Your Company Too
มุมมอง 9178 หลายเดือนก่อน
Jan Bosch joins the G&T Sessions today, discussing the importance of innovation and technology in driving human progress. Takeaways Innovation and technology are key drivers of human progress. Industry-academia collaboration faces challenges due to differences in cycle times and priorities. Business agility is crucial for organizations to respond quickly to market changes. Federated learning an...
Joe Toscano, Privacy, Protecting Children, TikTok Ban and more ...LIVE from SXSW
มุมมอง 208 หลายเดือนก่อน
In this LIVE from SXSW today, 2nd time guest and long-time friend of the show, Joe Toscano discusses his journey and the impact of his book 'Automating Humanity' and his collaboration with Beeple Crap. He also talks about his involvement in the Netflix film 'The Social Dilemma' and the recognition and influence it has brought. Joe shares his visionary perspective and the skepticism he faced in ...
Beth Elletson, Founder of Abe, Enabling IQ for your Career choices
มุมมอง 278 หลายเดือนก่อน
In this latest episode, Andrew Turner interviews Beth Ellison, Founder of Abe, a career management platform. Beth shares her journey from being a chief people officer in a major sports team to becoming an entrepreneur. She explains the inspiration behind Abe and how it helps individuals make better career decisions by leveraging their own data. Beth highlights the importance of aligning persona...
Max Sinclair - eCommerce & AI, Oil and Water or perfect harmony ?
มุมมอง 78 หลายเดือนก่อน
In this next episode of Series 4, Max Sinclair discusses his experience in San Francisco and the contrasts between the vibrant tech scene and the social problems in the city. He also shares his journey of leaving Amazon and starting his own business. Max explains the importance of experimentation with pricing and the challenges of finding the right pricing model. He highlights the intersection ...
Dr Martin Dinov, Co-Founder & CEO of Maaind, The intersection of technology and human biology
มุมมอง 408 หลายเดือนก่อน
Welcome to Series 4 of The G&T Sessions Podcast. In this episode, Dr. Martin Dinoff discusses his background and interest in understanding the brain. He shares his experiences growing up in Japan and his fascination with the intersection of technology and human biology. Dr. Dinoff explains the concept of brain-computer interfaces and the potential applications in various fields. He highlights t...
Susan Guner, Holistic Psychotherapist driving the Psychedelic Renaissance
มุมมอง 195ปีที่แล้ว
Susan Guner, Holistic Psychotherapist driving the Psychedelic Renaissance
Shakir Ramsey, Brand Strategy, Digital Futures, Supporting Creators across Art, Music & Tech
มุมมอง 22ปีที่แล้ว
Shakir Ramsey, Brand Strategy, Digital Futures, Supporting Creators across Art, Music & Tech
Lance Cottrell CEO, The Boot at Feel the Boot, Wine Expert, now helping Founders navigate their path
มุมมอง 59ปีที่แล้ว
Lance Cottrell CEO, The Boot at Feel the Boot, Wine Expert, now helping Founders navigate their path
Andrew Ahn, Founder & CEO Praxi Data & Chef on a mission with Automated Data Curation for Enterprise
มุมมอง 44ปีที่แล้ว
Andrew Ahn, Founder & CEO Praxi Data & Chef on a mission with Automated Data Curation for Enterprise
David Meltzer Entrepreneur Investor Business Coach Author to empower 1 Billion+ people to be happy !
มุมมอง 9ปีที่แล้ว
David Meltzer Entrepreneur Investor Business Coach Author to empower 1 Billion people to be happy !
Stefan Krawczyk, Co-Founder CEO of DAGWorks & Co-creator Hamilton solving Python Pipelines at Scale
มุมมอง 54ปีที่แล้ว
Stefan Krawczyk, Co-Founder CEO of DAGWorks & Co-creator Hamilton solving Python Pipelines at Scale
Duena Blomstrom, CEO, People not Tech + Board advisor Influencer Author Neurospicy Keynote Speaker
มุมมอง 66ปีที่แล้ว
Duena Blomstrom, CEO, People not Tech Board advisor Influencer Author Neurospicy Keynote Speaker
Sam Beni, CEO of Platin, From Asylum Seeker to Multi-Exited Tech Founder & TEDx Speaker
มุมมอง 64ปีที่แล้ว
Sam Beni, CEO of Platin, From Asylum Seeker to Multi-Exited Tech Founder & TEDx Speaker
Sunil Menon, Microsoft Engineer to Ironman Coach & Best Selling Author
มุมมอง 64ปีที่แล้ว
Sunil Menon, Microsoft Engineer to Ironman Coach & Best Selling Author
Niki Davies, Startup Cornwall & Jonny Clark, Liverpool Slush'D, First time in UK Founding Event
มุมมอง 60ปีที่แล้ว
Niki Davies, Startup Cornwall & Jonny Clark, Liverpool Slush'D, First time in UK Founding Event
Ben Murray, The SAAS CFO, Making Finance S@@@ again
มุมมอง 42ปีที่แล้ว
Ben Murray, The SAAS CFO, Making Finance S@@@ again
John Watton, B2B Marketing Leader, "Creativity and Data" are key in today's world
มุมมอง 13ปีที่แล้ว
John Watton, B2B Marketing Leader, "Creativity and Data" are key in today's world
Chenoa Farnsworth, CEO Blue Startups, Creating Tech value in Startup Paradise
มุมมอง 27ปีที่แล้ว
Chenoa Farnsworth, CEO Blue Startups, Creating Tech value in Startup Paradise
Aaron Spradlin, CIO United Planners + Mike Hallett, CEO Cleverdome about Protecting your Business
มุมมอง 47ปีที่แล้ว
Aaron Spradlin, CIO United Planners Mike Hallett, CEO Cleverdome about Protecting your Business
Philip Nordenfelt, Tech Entrepreneur, CEO of Cytely
มุมมอง 96ปีที่แล้ว
Philip Nordenfelt, Tech Entrepreneur, CEO of Cytely
Theo Priestley, Futurist, Author, Speaker of sense on AI and all things Tech
มุมมอง 84ปีที่แล้ว
Theo Priestley, Futurist, Author, Speaker of sense on AI and all things Tech

ความคิดเห็น

  • @gken5hytx
    @gken5hytx 19 วันที่ผ่านมา

    VERY INTRESTING

  • @MstRima-f7r
    @MstRima-f7r 2 หลายเดือนก่อน

    Hello sir are you looking for a professional TH-cam thumbnail designer and video SEO expert?

  • @deborahrose7047
    @deborahrose7047 3 หลายเดือนก่อน

    Rather than fight over scarcity, when collaborate to create abundance we all thrive. To delivers value to all...through categorisation, framing it, naming it and claiming that category so you become the 76 percent er .I too am a super consumer

  • @todd.westra
    @todd.westra ปีที่แล้ว

    Lance Cottrell's experience and wisdom shine through in this podcast. His role as a Global Entrepreneur in Residence and his involvement in angel investing show his commitment to helping others succeed. A must-listen for any founder!

  • @truehandspottery
    @truehandspottery ปีที่แล้ว

    Hi... Hop Shore Vermont USA Truehandspottery..... Pleant y of product. 59 years eperrience BUTttttttttttt,,, The ART is NOT the message.... Everything YOU see on the website? Is made from after 5.5 years of intense work... My Methodolgy which allows us too LINK into 188,000 plastic containers ....Aluminum/ sheet metal and glass containers are alll on the list... Need HELP/ partners//// 32 different IP's ( Drawings/ tests/ and tools for machine prosuction..... Love to hear from you for the NEXT economy,,,,.. Hop.

  • @waltertshuma646
    @waltertshuma646 ปีที่แล้ว

    I thought it was just me.

  • @Boxnosis
    @Boxnosis ปีที่แล้ว

    Good podcast people

  • @wordpresswebsitedeveloper
    @wordpresswebsitedeveloper ปีที่แล้ว

    Nice

  • @wordpresswebsitedeveloper
    @wordpresswebsitedeveloper ปีที่แล้ว

    no rank tag.

  • @easton7390
    @easton7390 ปีที่แล้ว

    *Promo sm*

  • @MysteriousWorld2007
    @MysteriousWorld2007 ปีที่แล้ว

    nice

  • @wordpresswebsitedeveloper
    @wordpresswebsitedeveloper ปีที่แล้ว

    great sir

    • @the_gtsessions
      @the_gtsessions ปีที่แล้ว

      What did you like the most and what would you change ? Would love your feedback so we can improve the Guest Episodes and Channel ;)

  • @wordpresswebsitedeveloper
    @wordpresswebsitedeveloper ปีที่แล้ว

    very nice

  • @realjackpile
    @realjackpile ปีที่แล้ว

    Thanks for this interview. A shame no more comments. These guys are of course absolutely right. As a tech founder I have floundered for decades not truly understanding this. Finally. This should be taught in school.

  • @rogero7583
    @rogero7583 ปีที่แล้ว

    "promo sm"

  • @DoyleBuehler1
    @DoyleBuehler1 ปีที่แล้ว

    Thanks for the amazing opportunity to speak with you!

    • @the_gtsessions
      @the_gtsessions ปีที่แล้ว

      Thank you Doyle..the pleasure was all mine sir...catch up soon !

  • @retribution999
    @retribution999 3 ปีที่แล้ว

    Unhelpful and somewhat annoying interruptions by interviewer. Otherwise interesting.

  • @susandionis1875
    @susandionis1875 3 ปีที่แล้ว

    fzptu vyn.fyi

  • @lookintothesky123
    @lookintothesky123 3 ปีที่แล้ว

    Jesus Christ mate, let the guest talk.

  • @DrBillConerly
    @DrBillConerly 3 ปีที่แล้ว

    Andrew, great fun being on your podcast.

    • @the_gtsessions
      @the_gtsessions 3 ปีที่แล้ว

      Absolute pleasure Bill ... it was a great episode 👍🏻

  • @tkats
    @tkats 3 ปีที่แล้ว

    Inspiring and a wealth of knowledge and vision as always! Bravo!

  • @MinterDial
    @MinterDial 3 ปีที่แล้ว

    Thanks for having me on Andrew... a fine G&T it was too!

  • @luanasilbernberg9061
    @luanasilbernberg9061 3 ปีที่แล้ว

    #notrunbydom

  • @FrancescaTabor8
    @FrancescaTabor8 4 ปีที่แล้ว

    What a great interview - 1hr15mins flew by listening to Andrew & Jonathan. Love all the hot takes, and thanks for helpfully listing them in the show notes. Kuala Lumpur is now firmly on my bucket list!

  • @ZakHarper
    @ZakHarper 5 ปีที่แล้ว

    Best bit: Old Street Solutions.. it's a bit long! (#takedown)

  • @OldStreetSolutions
    @OldStreetSolutions 5 ปีที่แล้ว

    Awesome episode. Your best yet (in our unbiased opinion)! www.oldstreetsolutions.com to check out our Jira Apps.