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Keep Up Educational
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เข้าร่วมเมื่อ 20 ก.ค. 2020
I explain Academic Marketing, Communication, and Business subjects for anybody to understand, helping Business Students and Early Stage Entrepreneurs understand and comprehend business's theoretical aspects.
Chapter 10: Pricing and Based Pricing Strategies | Principles of Marketing Philip Kotler
In Chapter 10 of Principles of Marketing by Philip Kotler and Gary Armstrong we learned about major Pricing strategies, namely the value based pricing strategy and cost based pricing strategy. A company needs to set prices to its products and services accordingly to the stage of the life-cycle the product is in. We examine the importance or pricing and general pricing strategies, taking into account all internal and external considerations that affect pricing decisions.
--- RESOURCES --
► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal
Buy me a Coffee to Support my Next Video
www.buymeacoffee.com/keepupedu
Timestamps:
00:00 Introduction
1:01 Major Pricing Strategies
2:52 Value Based Pricing
5:22 Every Day Low pricing
6:30 High Low Pricing
7:36 Value Added Pricing
8:19 Cost Based Pricing
8:57 Fixed and Variable Costs
9:48 Cost Plus Pricing
12:24 Break Even Pricing
13:31 Competition based Pricing
Chapter 10: Pricing and Based Pricing Strategies | Principles of Marketing Philip Kotler - Video Essentials
● Pricing is the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits or having or using the product or service.
● Value based pricing means offering just the right combination of quality and good service at a fair price. Customer Value-based pricing assesses customer needs and value perceptions. It sets its target price based on customer perceptions of value.
● The cost-based pricing is setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk.
● We talked about: Customer value-based pricing, good-value pricing, value added pricing, cost based pricing, fixed costs, variable costs, total costs, cost plus pricing, break even pricing and competition based pricing.
Mentioned Videos:
Cost Based Pricing: th-cam.com/video/Y6x2PnY6dDU/w-d-xo.html
Value Based Pricing: th-cam.com/video/3w6sh8PJ-E4/w-d-xo.html
Product Life-cycle: th-cam.com/video/rfwkEN1xQok/w-d-xo.html
New Product Development: th-cam.com/video/XUy_12eejno/w-d-xo.html
Customer Driven Marketing Strategy: th-cam.com/video/4O1__msrTQk/w-d-xo.html
More Marketing Videos: th-cam.com/play/PLLLIW4PYFJISS_GUjRYpNET8u4MpSaAiO.html
More Corporate Communication Videos: th-cam.com/play/PLLLIW4PYFJIREOSW2QKWzOTayFqRSO1R0.html
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Free Course on Principles of Marketing [English]
Reference Book: Principles of Marketing by Kotler and Armstrong, 16th Global Edition
This is about ( ch10 marketing, pricing strategies ch 10, ch 10 pricing strategies, principles of marketing ch 10)
#principlesofmarketing #philipkotler #marketing #pricingstrategy
--- RESOURCES --
► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal
Buy me a Coffee to Support my Next Video
www.buymeacoffee.com/keepupedu
Timestamps:
00:00 Introduction
1:01 Major Pricing Strategies
2:52 Value Based Pricing
5:22 Every Day Low pricing
6:30 High Low Pricing
7:36 Value Added Pricing
8:19 Cost Based Pricing
8:57 Fixed and Variable Costs
9:48 Cost Plus Pricing
12:24 Break Even Pricing
13:31 Competition based Pricing
Chapter 10: Pricing and Based Pricing Strategies | Principles of Marketing Philip Kotler - Video Essentials
● Pricing is the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits or having or using the product or service.
● Value based pricing means offering just the right combination of quality and good service at a fair price. Customer Value-based pricing assesses customer needs and value perceptions. It sets its target price based on customer perceptions of value.
● The cost-based pricing is setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk.
● We talked about: Customer value-based pricing, good-value pricing, value added pricing, cost based pricing, fixed costs, variable costs, total costs, cost plus pricing, break even pricing and competition based pricing.
Mentioned Videos:
Cost Based Pricing: th-cam.com/video/Y6x2PnY6dDU/w-d-xo.html
Value Based Pricing: th-cam.com/video/3w6sh8PJ-E4/w-d-xo.html
Product Life-cycle: th-cam.com/video/rfwkEN1xQok/w-d-xo.html
New Product Development: th-cam.com/video/XUy_12eejno/w-d-xo.html
Customer Driven Marketing Strategy: th-cam.com/video/4O1__msrTQk/w-d-xo.html
More Marketing Videos: th-cam.com/play/PLLLIW4PYFJISS_GUjRYpNET8u4MpSaAiO.html
More Corporate Communication Videos: th-cam.com/play/PLLLIW4PYFJIREOSW2QKWzOTayFqRSO1R0.html
-- SUBSCRIBE --
www.youtube.com/@KeepUpEducational?sub_confirmation=1
Free Course on Principles of Marketing [English]
Reference Book: Principles of Marketing by Kotler and Armstrong, 16th Global Edition
This is about ( ch10 marketing, pricing strategies ch 10, ch 10 pricing strategies, principles of marketing ch 10)
#principlesofmarketing #philipkotler #marketing #pricingstrategy
มุมมอง: 91
วีดีโอ
Cost Based Pricing (Cost Plus Pricing) - Major Pricing Strategies in Marketing
มุมมอง 30วันที่ผ่านมา
In this video we talk about the cost-plus pricing strategy and how to calculate the price of the product according to this strategy. The cost-plus pricing strategy is one example of the major strategy of pricing products based on their costs and the profit a company would like to get. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next ...
Value Based Pricing (Good Value Pricing) - Major Pricing Strategies in Marketing
มุมมอง 4214 วันที่ผ่านมา
There are 2 major important pricing strategy that a company can use. There is cost based pricing and value-based pricing. In this video we talk about value-based pricing, or in other words how companies can decide up on the price of their products and services thinking about the value of the product. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to ...
Chapter 9: New Product Development and Product Life-Cycle Strategies, Principles of Marketing Kotler
มุมมอง 15821 วันที่ผ่านมา
In Chapter 9 of Principles of Marketing by Philip Kotler and Gary Armstrong we learned about New product development and Product life-cycle strategies. A product's development must be constant and at the end of it's lifecycle, it can be replaced by newer products. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video www.buymeacoffe...
Product Life Cycle Explained - The 4 Stages of Product Life Cycle
มุมมอง 50หลายเดือนก่อน
The product life cycle (PLC) is the course of a product’s sales and profits over its lifetime, and it has 5 stages. Because all firms want to earn at least a decent profit to cover their expenses, we talk about the product life-cycle and I will explain you everything you need to know about it. Statistics show that 66% of all new products fail within two years. Also, 96% of all innovations fail ...
The 8 Stages of New Product development - What is Product Development? Marketing
มุมมอง 121หลายเดือนก่อน
There are 8 steps that marketers of a company need to go through when they want to launch a new product and, in this video, I will explain each one of them and everything you need to know about it. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video www.buymeacoffee.com/keepupedu Timestamps: 00:00 Introduction 1:29 New Products De...
Chapter 13: (CSR) Corporate Social Responsibility & Community Relations | Corporate Communication
มุมมอง 46หลายเดือนก่อน
In chapter 13 Issues and crisis Management of corporate communication we discuss about: corporate social responsibility and community relations form an important area of activity within corporate communication. We discuss the concepts of corporate citizenship, corporate social responsibility, and community relations. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Bu...
Community and Public Relations (Toyota Example) - Philanthropy, Volunteering and Partnerships
มุมมอง 24หลายเดือนก่อน
In this video, we will talk about community relations, that is what the relationship is between a company and the community it operates within, because there are certain expectations from the community, from the society, and from the company. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video www.buymeacoffee.com/keepupedu Timest...
Communicating Corporate Social Responsibility - CSR Communication Strategies
มุมมอง 37หลายเดือนก่อน
Communicating corporate social responsibility, CSR communication strategies, corporate communication and corporate social responsibility. At core, there are only activities that want to support the enhancement of the relationship with the stakeholders of a company. The problem nowadays is that corporations cannot do what they used to in their classical way, and that was manufacturing the produc...
Differences Corporate Citizenship and Corporate Social Responsibility CSR
มุมมอง 482 หลายเดือนก่อน
Differences between Corporate Citizenship and Corporate Social Responsibility CSR are part of Corporate Social Responsibility and Corporate communication. All these ideas in all these terms sound very friendly and are newly on all the agendas of all corporations. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video www.buymeacoffee...
Chapter 11: Crisis Communication and Management | Public Relations Joep Cornelissen
มุมมอง 962 หลายเดือนก่อน
In chapter 11 Crisis Communication and Management of corporate communication we discuss about: Crisis communication is one increasingly important discipline. We will discover the 5 steps a company needs to undertake in crisis management, we will discuss possible crisis scenarios and how to respond to those, and overall we’ll see some principles for effective crisis communications. RESOURCES ► B...
Crisis Scenarios & Communication Strategies - Crisis Type Matrix Timothy Coombs
มุมมอง 353 หลายเดือนก่อน
In this video Crisis Scenarios & Communication Strategies - Crisis Type Matrix & Crisis Risk Matrix, we will have a look at 4 different types of crises. We will talk about the crisis type matrix, and about 12 different strategies to create an effective crisis communication plan for the situation you need. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffe...
Crisis Management and Contingency Planning - Mitroff and Pearson
มุมมอง 443 หลายเดือนก่อน
In this video, Crisis Management and Contingency Planning, we will define the concept of contingency planning and communication crisis, in order to better understand what we deal with, and we will analyze the 5 steps of crisis management that a company has to undertake. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video www.buyme...
How to Build a Strong Brand - The Full Process
มุมมอง 1633 หลายเดือนก่อน
The process of building a strong brand involves 4 steps: Brand positioning, Brand name selection, Brand Sponsorship and Brand Development. We explain all 4 steps in detail and everything you need to know about the 8th chapter of marketing in principles of marketing. RESOURCES ► Business Dictionary & Business Plan: payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video www.buymeacof...
The 3 Levels of Product Marketing Explained
มุมมอง 2614 หลายเดือนก่อน
The three 3 levels product marketing are: core customer value, the actual product, augmented product, we will use THIS image and explain every element and everything you need to know about it from the principles of marketing chapter 8. In this video we talk about one of the most important concepts in marketing, designing a product so good and complete according to the idea of 3 levels product m...
Chapter 10: Issues and crisis Management | Public Relations Joep Cornelissen
มุมมอง 1024 หลายเดือนก่อน
Chapter 10: Issues and crisis Management | Public Relations Joep Cornelissen
7 Price Adjustment Strategies in Marketing! Examples - CH11 Principles of Marketing
7 Price Adjustment Strategies in Marketing! Examples - CH11 Principles of Marketing
5 Product Mix Pricing Strategies - Pricing Strategies in Marketing - Marketing CH10
5 Product Mix Pricing Strategies - Pricing Strategies in Marketing - Marketing CH10
New Product Pricing Strategy (Apple Example) - How To Find The Ideal Price For A Product
New Product Pricing Strategy (Apple Example) - How To Find The Ideal Price For A Product
Crisis Management : Process & Crisis Response Strategy (Crisis Communication)
มุมมอง 344 หลายเดือนก่อน
Crisis Management : Process & Crisis Response Strategy (Crisis Communication)
Communication Crisis Life Cycle: Issues to Crisis Development - Shell Example
มุมมอง 435 หลายเดือนก่อน
Communication Crisis Life Cycle: Issues to Crisis Development - Shell Example
Chapter 7: Customer Driven Marketing Strategy by Principles of Marketing Philip Kotler
มุมมอง 6305 หลายเดือนก่อน
Chapter 7: Customer Driven Marketing Strategy by Principles of Marketing Philip Kotler
Product and Market Differentiation and Positioning | Unique Value Proposition (USP)
มุมมอง 1316 หลายเดือนก่อน
Product and Market Differentiation and Positioning | Unique Value Proposition (USP)
Avoid Mistakes in Targeting your Market
มุมมอง 776 หลายเดือนก่อน
Avoid Mistakes in Targeting your Market
Type Market Segmentation: 5 Criteria for Effective Segmentation
มุมมอง 2376 หลายเดือนก่อน
Type Market Segmentation: 5 Criteria for Effective Segmentation
Chapter 8: Media Relations and Message Framing | Public Relations by Joep Cornelissen
มุมมอง 626 หลายเดือนก่อน
Chapter 8: Media Relations and Message Framing | Public Relations by Joep Cornelissen
Corporate vs News Messages Framing : How to use Messages Framing
มุมมอง 627 หลายเดือนก่อน
Corporate vs News Messages Framing : How to use Messages Framing
Business Research Methods Measurement and Scaling - Chapter 7 Corporate Communication
มุมมอง 1017 หลายเดือนก่อน
Business Research Methods Measurement and Scaling - Chapter 7 Corporate Communication
Strategic Planning and Campaign Management Corporate Communication - Chapter 6 Joep Cornelissen
มุมมอง 1537 หลายเดือนก่อน
Strategic Planning and Campaign Management Corporate Communication - Chapter 6 Joep Cornelissen
How to Create the Perfect Tagline or Slogan
มุมมอง 527 หลายเดือนก่อน
How to Create the Perfect Tagline or Slogan
wow this information has been so helpful to me. thanks a lot.
You are welcome 🙌 consider becoming a member if you want to see more videos
Nice work man! you've helped me understand these complex concepts without having to read Kotler's book
Thank you for the feedback! This is exactly what i do with these videos 🙌
Good information for a crisis communication campaign in a business plan!
Good information for a crisis communication campaign in a business plan!
Good information for a crisis communication campaign in a business plan!
Good information for a crisis communication campaign in a business plan!
Good information for a crisis communication campaign in a business plan!
Good information for a crisis communication campaign in a business plan!
Good content for a business plan!
Great information for a business plan!
Great information for building a business plan!
Useful information for a business plan!
Useful information for a business plan!
Thanks for sharing such valuable information! Just a quick off-topic question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?
Ain't giving financial advice mate 🙌
Good information for creating a business plan!
Good information for creating a business plan!
Good information for a business plan!
Good information for a business plan!
Useful video for creating a business plan!
It’s not mountain russes, it’s roller coasters 😂 awesome job though, man! Thanks so much for this video!
😂 😂 Thanks for letting me know it helped you 🙌
🎙 Terrible flow 🖤 Escucha mi tema QUÉ PASÓ! 👌
Thank you so much for this video
You are welcome 🙌 check out the other videos in the video description
thank you <3
Glad it helped you! You can find more resources in the description
This is really helpful. Thank you ❤
You're welcome 🤝
I hope this video cleared all doubts regarding crisis life cycle 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding crisis management 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding three levels of a product 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding building a strong brand 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding crisis management 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding market differentiation and positioning 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding market targeting 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding market segmentation 🙌 Like the video & Subscribe to the channel 🙏 Check the videos in the description 🙌
I hope this video cleared all doubts regarding the corporate and news message framing 🙌 Check out the other videos and Subscribe to the channel 🙌
New videos on this topic available - check the channel
I hope this video cleared all doubts regarding the Customer Driven Marketing Strategies✌Like the video & Subscribe to the channel 🙌 Check the videos in the description 😜
I hope this video cleared all doubts regarding the Issues and Crisis Management ✌Like the video & Subscribe to the channel 🙌 Check the videos in the description 😜
I hope this video cleared all doubts regarding the Media Relations and Messages Framing ✌Like the video & Subscribe to the channel 🙌 Check the videos in the descriptionon 😜
Great video. Thank you for this information 🙏 😊
Glad it helped 🙌
This covers most of my course outline but you were just a little too fast
I'm glad it helped you 🙌
Thank you for the explanation, but please decrease the sound effect volume because it panic me 😅
👀
thank you
🙌🙌
Check out the new videos about the marketing process on my channel
I hope this video cleared all doubts regarding the Corporate communication campaigns✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the Effective communication strategies✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the Taglines and slogans✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the Different messages styles✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the Corporate Image identity reputation and branding✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the corporate branding✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the Brand image and identity✌Like the video & Subscribe to the channel 🙌Check the videos in the description😜
I hope this video cleared all doubts regarding the Company image vision and culture✌Like the video & Subscribe to the channel🙌Check the videos in the description😜
This is great explaination ❤
Thank you ♥️ glad it helped