It's Growing" is a 1965 hit single by The Temptations for the Gordy (Motown) label. Written by Miracles members Smokey Robinson and Pete Moore and produced by Robinson, the song was a top 20 pop single on the Billboard Hot 100 in the United States, on which it peaked at number 18. On Billboard's R&B singles chart, "It's Growing" peaked at number 3.[1]
This single was the follow-up to "My Girl", which was the first to feature David Ruffin as the Temptations new lead singer. Ruffin, as the song's narrator, tells his lover that his love for her keeps on growing each and every day, giving several comparations to illustrate how much it grows. The song starts with a toy piano playing before the drums kick start the song, going into mid-tempo dance number. Motown had hoped to repeat the success of the previous single by giving "It's Growing" a somewhat similar sound but with a bigger orchestration and adding The Andantes for additional backing vocals.
This single, the second from The Temptations Sing Smokey, would be backed by the Eddie Kendricks-led cover of The Miracles' "What Love Has Joined Together." While not as successful as the previous single, it still made the Top 20 in the Pop charts, continuing Robinson's reign as the group's main producer. Cash Box described it as "a slow-shufflin’, pop-r&b rhythmic romancer about a twosome who seems aptly suited to.
LYRICS:
Like a snowball rolling down the side of a snow covered hill, it's growing
Like the size of a fish that the man claims broke his reel, it's growing
Like a rosebud blooming in the warm of the summer sun, it's growing
Like the tale by the time it's been told by more than one, woo, it's growing
Everyday it grows a little more than it was the day before
My love for you just grows and grows
Oh, how it grows and grows
And where it's gonna stop I'm sure, nobody knows
How it grows, and it grows, and it grows
(Nobody knows) woo, yeah, yeah, yeah, yeah
(Nobody knows, it grows, it grows, where is it gonna stop)
Woo, like a need in a guy to see his girl
When she's gone away, it's growing
Like the sadness in his little heart
When he knows that she's gone to stay, woo, it growing
Everyday it grows a little more than it was the day before
My love for you just grows and grows
Oh, how it grows and it grows
And where it's gonna stop I'm sure, nobody knows
it gets a little wider
(Nobody knows) oh, it gets a little stronger
(Hey, hey, hey) the feeling for each kiss, baby
(Hey, hey, hey) oh, it lasts a little longer, yeah
(Hey, hey, hey) oh, so much oh, so much
Can't you see it's growing, baby
It grows, and it grows, and it grows, and it grows