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Coming October 2025. FInd out more at butterfly.film/

Lost me at not being willing to have your own rack.

Listening to DHH talk about engineering always gets me exited to build cool things!

This video would have been even better if it was sans distracting music

DHH is 100% correct on all but one thing: Racking your servers is nowhere near as simplistic as putting it in the cage and simply connecting the power and ethernet lol. Switches, firewalls, redundancy, vLANs, power consumption, etc. all come into play, and you need a good network architect to put that into place properly. Of course once you've done it you're good to go and it's 1000x better than being a renter in the "cloud".

It makes a lot of sense if you have a stable number of users, but if you are a startup it doesn’t and if you is growing rapidly it can also be problematic. Regardless, ”Run the numbers” is certainly a wise advice!

There are different types of cloud, not just AWS. For bare metal, check Hivelocity. For virtual machines check Linode. You pay a monthly fee and that's it. No hidden costs.

What a passion, what a clarity. Thanks David and DM for this great video

Needs better sound editing. Interesting.

Really good stuff. Can't wait for part 2!

My son's project with 10 concurrent users in the same building still used cloud service for around $1,000/mo. In my mind this is a waste of money. Do anyone know what a $5,000 server can do vs a $1,000/mo. cloud service? The bare metal server will run circles around the $1,000/mo. cloud service. But what about security? You're in the same building, did everyone forgot about corporate firewall. The problem is cloud is sexy, on-premise/bare metal server is not. As a side note, 5 years for a branded server is very conservative, it could run longer. The only issue is older server have lesser compute power vs newer CPU and most companies fully depreciate computers on it's 5th year in service.

Great Video! I work at the DC that 37 Signals has all their stuff at. This has started an avalanche of #CloudExit stories and we see more every day. Savings of 30-70% is typical when exiting the cloud. Some workloads migrate easy and some are more complicated. The more entrenched into the managed, cloud-native services, the harder it can be. Static workloads generally have the best savings where bursty workloads are a little more tricky. For a Hybrid approach, use an AWS Direct Connect and put your static workloads in the DC and your bursty traffic in AWS. You can also take advantage of some cool stuff like EKS Anywhere for containerized workloads in a central management plane.

Bezos getting ready to send a Amazon drone visit . I agree I never understood the cloud appeal for medium business.

Outstanding truths. Glad you put this out there!

the video using python coding while DHH is ruby, ruby on rails project. 😂Based on my six years of experience working in data centers and nearly nine years in web and software development, I agree with DHH.

This guy is the tech version of Russel Brand 😂😂😂

Its like dividing the cloud further, buying your own hardware to be maintained by others and deploying your own services.

Is @dhh coding in python now 🤔? 1:34

This is geeat stuff. Although i dont have influence i hope to make those with it aware. Suprisingly we have a data center that keeps being downsized. The industry we are in is a late adopter. Maybe that late adopter property will become a benefit. I think the whole idea of obfuscation of cost can happen in a poorly managed data center as well but at least you have more control of that risk.

7:58 - that is the main take away. People give lip service to "democracy", yet when faced with it in their every day lives, refuse to acknowledge that the centralisation of power/data, is the opposite of the values they espouse. We give away our data too freely to people who don't have our best interests in mind. It's time to take back control of our future. Congrats on DHH and 37signals for not just recognising it, but actually leading the way.

😣 Promo>SM

fascinating watch

Wise words...

So good....😢