Ben Jeffries is the CEO & Co-Founder of Influencer, a global influencer marketing agency that works with brands such as Coca Cola, Amazon and Costa Coffee!
Having been put in touch with Caspar Lee by a friend who matched with him on Tinder, Ben and Caspar teamed up to found Influencer and scale it to where it is today.
He also tells the story of how he has been blocked by his favourite football club's legend, John Terry.
0:00 Intro
1:18 Founding a Clothing Line at 18
4:30 You Should Take Risks At a Young Age
6:05 What is Influencer?
7:10 How Ben Got Chelsea FC Players to Promote His Brand
8:50 Getting Blocked by John Terry
9:29 Co-Founding with Caspar Lee (A Tinder Success Story)
12:04 Being Prepared to Capitalise on Luck
15:33 Dropping Out of University!
18:44 How to Build a Network
23:33 Why Everyone Should be Creating Content
25:38 The 3 Steps To Building an Audience
28:33 Are Gen Z Lazy?
32:44 Why We Should Be Promoting AI
34:19 How AI Is Improving Influencer's Performance
39:21 Why Young People Need to Understand the Power of AI and Data
40:57 What Young People Should Do to Learn AI
43:37 The Biggest Thing Young People Should Learn!
45:27 Why Most Startups Fail
47:05 Raising $5 Million
50:47 How to Take An Idea to Investment Ready
52:44 Challenges of Being a Young Entrepreneur
54:44 Ben' One Piece of Advice to 16 Year Olds