Tortoise and Hare Software
Tortoise and Hare Software
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The Growing Importance Of PPC Advertising For MSPs
In this video we talk about the growing role of PPC advertising for MSPs. Digital ad spend in B2B is projected to nearly triple from 2020-2026 highlighting the growing role of digital advertising in today's world. In this video we talk about some of the threats to cold calling and manual outreach and the sheer overwhelm that small business owners face with regards to outreach. We also talk about the declining efficiency of organic reach on social media platforms and the threats that AI generated search results present to SEO. It's increasingly becoming a pay to pay world and if you want to be effective with inbound marketing, you've got to allocate digital advertising budgets.
Learn more about digital advertising for MSPS:
tortoiseandharesoftware.com/msp-marketing-services/pay-per-click-advertising/
EMarketers Article Showing B2B Ad Spend Growth:
www.emarketer.com/content/2026-worldwide-b2b-digital-ad-spend-pre-pandemic-level
*****************************
Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell.
Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more.
Apply for a free MSP marketing consultation today:
tortoiseandharesoftware.com/offers/free-consultation/
Follow Us On Social Media:
LinkedIn: www.linkedin.com/company/tortoiseandharesoftware/
Facebook: tortoiseandharesoftware/
Instagram: tortoiseandharesoftware
Twitter: tnhsaesop
Pinterest: www.pinterest.com/tortoiseandharesoftware/
#msp #msps #managedservices #manageditservices #mspmarketing
มุมมอง: 3

วีดีโอ

Mastering Google Ads For MSPs Presentation
มุมมอง 7721 ชั่วโมงที่ผ่านมา
In this presentation delivered at ScaleCon '24 in Las Vegas we unpack some of the key ingredients in launching a successful search campaign on Google Ads. Learn more about how to set up a successful campaign, calibrating keywords to target that are known to convert, how to tune your ad account for success, and more! This presentation was a huge hit at the conference and got a lot of great feedb...
The Importance Of Traffic Volume For MSP Websites
มุมมอง 5321 วันที่ผ่านมา
In my experience MSPs focus way too much on how much they are converting and not nearly enough on just focusing raw traffic volume to their websites. In this video we breakdown some of the conversion rates of the web and back that out into numbers that illustrate the importance of just driving as much traffic as possible to your MSPs website. Tortoise and Hare partners with mid-market MSPs to h...
SEO Strategy For MSPs
มุมมอง 662 หลายเดือนก่อน
Search engine optimization (SEO) is one of the most powerful tools in your marketing arsenal. For managed service providers (MSPs), developing a strong SEO strategy can mean the difference between blending into the background and standing out in a crowded market. The right SEO strategies for MSPs can not only enhance your online visibility but also drive highly targeted traffic to your site, ul...
MSP Website Build Overview
มุมมอง 712 หลายเดือนก่อน
Are you considering rebuilding your MSP's website? Learn more about working with Tortoise and Hare on your MSPs website re-design project. See how we helped an MSP with a micro branding exercise, a website build, basic SEO, optimizing their website for lead generation, and some of the value-added features that come with a website build for your MSP. Ready to refresh your MSPs website? Learn mor...
Tortoise and Hare Software Company Overview Presentation
มุมมอง 213 หลายเดือนก่อน
In this video, we deliver our generic sales presentation that serves as a company overview and helps prospects who are still developing an understanding of their needs and are looking for more information about how Tortoise and Hare fits in to the MSP marketing landscape. Learn more about the company and how we can help your MSP building a sustainable online marketing program that feeds your gr...
Are You Ready To Hire An MSP Sales Consultant?
มุมมอง 463 หลายเดือนก่อน
In this video we break down some questions to ask one whether or not you're ready to hire an MSP sales consultant. Often times when MSPs go to hire a sales consultant they are struggling to generate new revenue but may not recognize whether or not they have a marketing problem or a sales problem. In this video well break down some of the criteria you should look out for before hiring an MSP sal...
SEO On Page Optimization Demo For MSPs
มุมมอง 1164 หลายเดือนก่อน
Do you want to optimize your MSPs website for more organic traffic. Are you unsure of what to do to help generate more visibility for your brand on search engines. Well we've got the perfect video for you. In this video we'll walk through a live demo of on-page optimization activities required to create quality landing pages in the eyes of Google. We'll talk about making semantic HTML changes, ...
What MSPs Need To Know About Featured Images
มุมมอง 405 หลายเดือนก่อน
Is your MSP creating the right first impressions when sharing your website on social media, in slack channels, or other important areas? Are you making sure potential referrals aren't being scared away by poor featured images? In this video, we will break down what MSPs need to know about featured images including what makes a good featured image, and the impacts it can have on your brand's vir...
Support Your MSP Sales Efforts With Core Content Publishing On Social Media Featuring Publer
มุมมอง 447 หลายเดือนก่อน
Support your sales efforts by creating a set of core content that you want to see published regularly on social media. In this video well break down how we use core content publishing on a recurring quarterly schedule to create a full year of 5 day a week social media posting that will help support your MSPs sales efforts and impress prospects in the consideration phase of their buying cycle. T...
MSP Marketing YouTube Channel Pitch Video
มุมมอง 558 หลายเดือนก่อน
Are you trying to generate 10 or more leads from your managed service provider’s website each month but are struggling to gain traction? Well you’ve come to the right place. At the Tortoise and Hare Software TH-cam channel we give you the actionable insights, proven marketing strategies, and the tools, tips, and tricks you need to expand your brand presence, develop customer relationships, and ...
Estimating The Value Of An MSP Lead
มุมมอง 2610 หลายเดือนก่อน
Are you trying to get a better feel for the ROI of your online marketing efforts for your MSP? Download our free spreadsheet which walks through some of the numbers we use to estimate the value of an MSP lead and provide more visibility and clarity on how marketing efforts are performing. The spreadsheet is available for download here: tortoiseandharesoftware.com/offers/msp-lead-value-estimatio...
Planning For Growth With MSP Revenue Modeling
มุมมอง 4510 หลายเดือนก่อน
In this video we talk about more purposefully planning for growth of your MSP by modeling out your revenue growth and then tieing that back to sales and marketing spend levels that can support that. This video walks through a free spreadsheet download that's available on the Tortoise and Hare website at the link below: tortoiseandharesoftware.com/offers/msp-revenue-growth-modeling-spreadsheet/ ...
Webinar Positioning Your MSP In The Market
มุมมอง 4811 หลายเดือนก่อน
Are you considering how to re-position your MSP in the market? Are you looking for a differentiating factor to help your MSP stand out? In this webinar we'll cover how to differentiate your MSP, stand out in the market, and make things easier on yourself when it comes to scaling up your MSP. Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and m...
PRESTO Landing Page Copywriting Framework Live Landing Page Build (Co Managed IT Landing Page)
มุมมอง 81ปีที่แล้ว
Creating a landing page that converts can be a challenge. There’s a lot that goes into it, but one of the most important aspects of that is the copywriting. It would be a significant challenge to create a landing page that converts that uses 0 copy and only design, but it would be much more straightforward to create one that is un-styled from a design perspective, but uses compelling copy. Copy...
How To Generate More Leads On LinkedIn With HashTags
มุมมอง 852 ปีที่แล้ว
How To Generate More Leads On LinkedIn With HashTags
Webinar: Managed IT Service Provider Search Marketing Fundamentals
มุมมอง 1362 ปีที่แล้ว
Webinar: Managed IT Service Provider Search Marketing Fundamentals
Your Website Doesn't Have Enough Landing Pages, And It's Not Even Close!
มุมมอง 932 ปีที่แล้ว
Your Website Doesn't Have Enough Landing Pages, And It's Not Even Close!
How To Automate Social Media Posting By Scraping RSS Feeds For Content
มุมมอง 2K2 ปีที่แล้ว
How To Automate Social Media Posting By Scraping RSS Feeds For Content
How To Automate Your Social Media Posting For Better Content Distribution
มุมมอง 1842 ปีที่แล้ว
How To Automate Your Social Media Posting For Better Content Distribution
How We Can Save MSPs A Ton Of Money When Advertising On Google Ads
มุมมอง 1932 ปีที่แล้ว
How We Can Save MSPs A Ton Of Money When Advertising On Google Ads
Cookie Dash Cookie Compliance With Google Tag Manager On WordPress
มุมมอง 4502 ปีที่แล้ว
Cookie Dash Cookie Compliance With Google Tag Manager On WordPress
Analyzing Landing Page Performance With Heatmapping Software
มุมมอง 1442 ปีที่แล้ว
Analyzing Landing Page Performance With Heatmapping Software
Why SEO Is Such A Bad Fit For New Businesses
มุมมอง 752 ปีที่แล้ว
Why SEO Is Such A Bad Fit For New Businesses
How To Split Test Your Primary Call To Action With Google Optimize
มุมมอง 732 ปีที่แล้ว
How To Split Test Your Primary Call To Action With Google Optimize
Year End Website Performance Analysis With Google Analytics
มุมมอง 1302 ปีที่แล้ว
Year End Website Performance Analysis With Google Analytics
What The James Webb Telescope And SEO Have In Common
มุมมอง 162 ปีที่แล้ว
What The James Webb Telescope And SEO Have In Common
How To Estimate Pay Per Click Campaign ROI With Our PPC ROI Calculator
มุมมอง 1513 ปีที่แล้ว
How To Estimate Pay Per Click Campaign ROI With Our PPC ROI Calculator
3 Key Elements Of A Successful Sales And Marketing Transformation
มุมมอง 803 ปีที่แล้ว
3 Key Elements Of A Successful Sales And Marketing Transformation
How To Request Manual Indexing Of A URL In Google Search Console
มุมมอง 25K3 ปีที่แล้ว
How To Request Manual Indexing Of A URL In Google Search Console

ความคิดเห็น

  • @duchaj
    @duchaj 2 วันที่ผ่านมา

    Thank you and especially for comparison EU-GDPR vs. USA restrictions and related settings.

  • @mspcamp9357
    @mspcamp9357 9 วันที่ผ่านมา

    Thanks again man and very well done!!

  • @inboxpirates-greatemailtip1297
    @inboxpirates-greatemailtip1297 6 หลายเดือนก่อน

    Loved it

  • @bennyo4000
    @bennyo4000 7 หลายเดือนก่อน

    The detailed analytics provided by Mystrika are unmatched. You can track open rates, click-through rates, and reply rates easily to refine your outreach strategies.

  • @ErickPablo-rd2rq
    @ErickPablo-rd2rq 7 หลายเดือนก่อน

    The new interface of Mystrika is super solid and user-friendly. Plus, the warmup pool they offer is one of the best in the market. It is a must-try for anyone doing cold email outreach.

  • @Kezz-di5kb
    @Kezz-di5kb 8 หลายเดือนก่อน

    What does it mean by, Failed: DNS error: host unknown, that's what it says Page Fetch, on my Index. What do i do? My site use to appear on Google, now i click it, doesn't work.

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 8 หลายเดือนก่อน

      Did you go to your website and copy the exact URL from the browser bar that you're trying to index?

    • @Kezz-di5kb
      @Kezz-di5kb 8 หลายเดือนก่อน

      @@tortoiseandharesoftware Yes

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 8 หลายเดือนก่อน

      @@Kezz-di5kb sorry, that's a little beyond the scope of the video to troubleshoot but I would recommend contacting your web host and talk to them about that.

  • @shadiqwidiputra2881
    @shadiqwidiputra2881 8 หลายเดือนก่อน

    How long will it take for Google to approve this indexing?

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 8 หลายเดือนก่อน

      Depends on a lot of factors - if the page is indexed at all. But, usually within 48 hours.

    • @shadiqwidiputra2881
      @shadiqwidiputra2881 8 หลายเดือนก่อน

      @@tortoiseandharesoftware thanks

  • @AllDeckedOutServicesInc.-nn8mp
    @AllDeckedOutServicesInc.-nn8mp 9 หลายเดือนก่อน

    I've tried but it doesn't seem to update. I'm wondering if this process has changed?

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 9 หลายเดือนก่อน

      Nope, we just did it yesterday for a post. Could just be some downtime with the system which happens from time to time. I would just try again tomorrow.

  • @jacobskinner3108
    @jacobskinner3108 9 หลายเดือนก่อน

    Promo sm 🤘

  • @carglowdetailers
    @carglowdetailers 9 หลายเดือนก่อน

    Thanks a lot, really helpful.

  • @otakudxd12
    @otakudxd12 ปีที่แล้ว

    Nice

  • @AmazonProductReview.-db7jf
    @AmazonProductReview.-db7jf ปีที่แล้ว

    Very helpful for me thanks.

  • @Epikht
    @Epikht ปีที่แล้ว

    TH-cam recomended me this video, Keep up the good work brother

  • @we-are-electric1445
    @we-are-electric1445 ปีที่แล้ว

    I just wish I had seen this video when I was starting out with Wordpress - it would have helped make sense of everything.

    • @tortoiseandharesoftware
      @tortoiseandharesoftware ปีที่แล้ว

      Wow, thank you! Glad you liked it, and yeah I hear ya, sometimes it's hard to get the big picture with technical training.

  • @yka881
    @yka881 ปีที่แล้ว

    For me it says Url is not on google, will indexing help

    • @tortoiseandharesoftware
      @tortoiseandharesoftware ปีที่แล้ว

      If you want it to be on Google then, yes. Google decides what they index though so requesting indexing doesn't mean it will be indexed if your page is low quality.

    • @yka881
      @yka881 ปีที่แล้ว

      @@tortoiseandharesoftware Okay, and if it was low quality and they didnt wanna index it would they tell me?

    • @tortoiseandharesoftware
      @tortoiseandharesoftware ปีที่แล้ว

      @@yka881 No, experience is the best teacher in SEO.

  • @OMAHDALANG
    @OMAHDALANG ปีที่แล้ว

    nice, thank you

  • @akashbhalerao499
    @akashbhalerao499 2 ปีที่แล้ว

    Hi, is it possible to manually index backlinks in bulk by using the google search console?

  • @abdurraquib387
    @abdurraquib387 2 ปีที่แล้ว

    *good video Man! For how many days/months this RSS FEED will be active automaticly or always should be done after any particular time? Must answer for* 👍👍👍

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 2 ปีที่แล้ว

      You can configure posting schedules that controls when they go out. For instance I push RSS feed content on Tuesdays and Thursdays at 1PM right now.

  • @eddieBanke22
    @eddieBanke22 2 ปีที่แล้ว

    What about a page that IS NOT in Google's list, a new page?????????????????????????

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 2 ปีที่แล้ว

      Requesting indexing in search console works for new pages as well. They are typically indexed within 2-7 days in my experience. If your page is not indexed after 7 days then it's likely because the page is either low quality or there are other SEO problems at hand.

  • @marochecaro50
    @marochecaro50 2 ปีที่แล้ว

    What about if the result is 404, what should I do

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 2 ปีที่แล้ว

      That means your web page can't be found and troubleshooting that is beyond the scope of this video. You should have confirmed that you can navigate to the URL in a browser before attempting to request indexing. Copy paste the URL from the address bar when requesting.

  • @hexiestvulf564
    @hexiestvulf564 2 ปีที่แล้ว

    How to index multiple pages at once?

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 2 ปีที่แล้ว

      For that you will have to use the API: developers.google.com/webmaster-tools There may also be 3rd party tools, that do it as well.

    • @hexiestvulf564
      @hexiestvulf564 2 ปีที่แล้ว

      @@tortoiseandharesoftware but for non word-press site will it work? coz i crated a site with my own basic coding

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 2 ปีที่แล้ว

      @@hexiestvulf564 If this is a small personal site you should only need to request indexing on the home page and the search engines will crawl your site on their own eventually. Hooking up an API for indexing is really for more enterprise sites with frequently changing content.

  • @thebalancetrist
    @thebalancetrist 2 ปีที่แล้ว

    good video. thank u

  • @hbtuoputhmebaitrrhho1842
    @hbtuoputhmebaitrrhho1842 2 ปีที่แล้ว

    text

  • @professorxd833
    @professorxd833 2 ปีที่แล้ว

    Thanks bro. You've explained it so well. Is there any social media where I can connect with you for more help?

  • @Shakirkhan-lo2zr
    @Shakirkhan-lo2zr 2 ปีที่แล้ว

    Shakirkhan

  • @mathisart
    @mathisart 2 ปีที่แล้ว

    that was really helpful, thanks a lot

  • @scottweber8272
    @scottweber8272 2 ปีที่แล้ว

    Too bad I could hardly hear anything you were saying.

  • @k.nelson9043
    @k.nelson9043 2 ปีที่แล้ว

    Thank you! This is extremely helpful. 👍🏽

  • @marchowe1629
    @marchowe1629 3 ปีที่แล้ว

    Great primer. Thanks.

  • @postnatalmotcoach1006
    @postnatalmotcoach1006 3 ปีที่แล้ว

    Hello. I’m currently using a host for my wordpress site and would like to move to api for self management for future income options.. what would you suggest is a good please to begin learning

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 10 หลายเดือนก่อน

      That's a little past the scope of what we are typically doing for clients so don't have a great answer for you. We are building marketing sites so we avoid the complexity that an API approach brings.

  • @yt.user-zull
    @yt.user-zull 3 ปีที่แล้ว

    Then where are the media files stored in WordPress?

  • @yt.user-zull
    @yt.user-zull 3 ปีที่แล้ว

    Superb! 👍

  • @immmanormalmortal
    @immmanormalmortal 3 ปีที่แล้ว

    noice

  • @tortoiseandharesoftware
    @tortoiseandharesoftware 3 ปีที่แล้ว

    Good overview of what a vector is: th-cam.com/video/ml4NSzCQobk/w-d-xo.html

  • @mansen30
    @mansen30 3 ปีที่แล้ว

    very helpful video but you talk like u r on the verge of falling asleep

  • @aspencrest
    @aspencrest 3 ปีที่แล้ว

    What software do you use to overlay your video with your shared screen?

  • @НиколайЗаднепровский
    @НиколайЗаднепровский 3 ปีที่แล้ว

    Why all other WP videos are saying how to drag&drop, but not about file system.

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 10 หลายเดือนก่อน

      Maybe you're looking at WordPress.com videos and not WordPress.org

  • @brianbiggers9611
    @brianbiggers9611 4 ปีที่แล้ว

    Really nice presentation. Thank you

  • @TheGrimDazzle704
    @TheGrimDazzle704 4 ปีที่แล้ว

    Loved your video on wordpress. Please keep them coming. Thanks for your contribution. I had following questions on how wordpress works under the hood. 1. Is there a sequence diagram/life cycle showing how does wordpress builds the entire application? Or how does it bootstrap? 2. Any details video on architecture? E.g. if I have to create my own "Wordpress", how will I start? Not sure if my questions are clear :)

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 4 ปีที่แล้ว

      This diagram is useful for understanding some of the logic behind how a page is loaded in a given request. i.stack.imgur.com/KhJPd.png You might also find this article helpful for understanding how bootstrapping happens as part of a request lifecycle. It's not perfect, but I can't find a good overview. www.wpbeginner.com/wp-tutorials/how-wordpress-actually-works-behind-the-scenes-infographic/#:~:text=WordPress%20allows%20developers%20to%20create,then%20WordPress%20will%20load%20it. As far as creating your own CMS, you might be better off looking through the code. It is open source software haha, though I think many would agree that it's not the shining example of how to build a CMS if you were going to start from a greenfield project.

  • @BeachesSeaTurtlePatrol
    @BeachesSeaTurtlePatrol 4 ปีที่แล้ว

    Thanks for your support, Tortoise and Hare Software! Wonderful video tour!

  • @ulisescalvo2884
    @ulisescalvo2884 5 ปีที่แล้ว

    Hi and thanks for the tutorial. The inconsistency I see is that Parent Drop Down 1 is still a clickable link. I would like to have the links under the menu item and the menu item not to be a clickable link itself. Thanks anyway again.

    • @ulisescalvo2884
      @ulisescalvo2884 5 ปีที่แล้ว

      I actually figure it out. One has to remove the link manually after the main item has been created via "Add to menu" button. Thank you again for the tut.

    • @tortoiseandharesoftware
      @tortoiseandharesoftware 5 ปีที่แล้ว

      Glad I could help and glad you were able to figure it out!

  • @erinstone360
    @erinstone360 5 ปีที่แล้ว

    Great simple video! Thanks!

  • @ryanbarrera2595
    @ryanbarrera2595 5 ปีที่แล้ว

    first subscriber...Sir plz also subscribe my yt channel.

  • @ryanbarrera2595
    @ryanbarrera2595 5 ปีที่แล้ว

    very nice tutorial.