Pablo transitioned from a busy face-to-face personal training business in Sydney to a successful online PT model after doubling his clientele.
Highlights
🚀 Pablo doubled his face-to-face PT sessions from 15-20 to 35-40 per week.
🌍 Successfully transitioned to online training after moving back to Spain.
💡 Shifted focus from short-term challenges to long-term client goals.
🤝 Improved client retention with recurring payments and longer commitment periods.
📈 Enhanced sales process led to quick client sign-ups and high perceived value.
📱 Used an app for effective online training and client engagement.
🎯 Focus on social media to increase visibility and client acquisition.
Key Insights
🔄 Transitioning to Online: Pablo’s transition involved clear communication and setting up systems while still in-person, leading to a smooth shift. This highlights the importance of preparation in client transitions.
💪 Value Over Sales: Changing the sales process to focus on value rather than hard selling helped Pablo gain more clients, underscoring the effectiveness of a customer-centric approach.
📆 Long-Term Commitment: Implementing a minimum commitment period improved client retention, demonstrating that structured plans help clients stay engaged and accountable.
💳 Recurring Payments: Switching to direct debit payments reduced friction and increased stability, indicating the power of automation in business models.
📊 Goal Forecasting: Setting both short-term and long-term goals kept clients motivated, showing that clarity in objectives enhances client satisfaction and results.
🌐 Social Media Presence: Pablo recognized the need for a robust online presence, emphasizing that visibility is critical for attracting new clients in a digital age.
🛠️ Continuous Learning: By embracing new ideas and tools, including virtual assistants and automation, Pablo’s journey highlights the necessity of adaptability in the evolving fitness industry.