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That looks worse but I agree with you

I really wish Mitsubishi took a page out of Ford, Chevy and Dodge and just made a modern design with ques from the original. Would've been looked so good

Another brand ruined by "wokes"

3:48 It looks anorexic.

"Copy Nothing" However, I know I've seen similar ad campaigns for other products. I can't quite put my finger on it, but it seems very familiar. Very "gay."

I just don't understand who they target this ad to! We are talking luxury EV north of $140K, does that customer identify with this ad's bullshit WOKE/DEI values? I hope the cars will be on another level, otherwise its next stop is the grave!

It all stems from the gay, CEO trans DEI LBTQ activist. He has intentionally done this to ditch all previous 'normal' customers, who he hates and is intolerant of, his name is Adrian Mardell!!

There ain't any cars in the ad 'cos they ain't making any. There will be a launch in early December but there still won't be any this year or next year! The mind boggles!

No it is definetely "way off" Trouble is that only largely white, middle aged men will be able to buy the new E JaGUar. Founder William Lyons who said " copy nothing" certainly did not have this crap in mind.

Go woke go broke this smells of black rock 😻👍🙏

It’s WAY OFF! Bye Jaguar!

This AD is crap...R.I.P. jaguar

And Santino Pietrosanti the UK Brand Director of Jaguar is more proud of his 15 DEI Groups than his cars. Maybe he should get a job marketing Tampons to males identifying as females!!

It's like these turkeys think people live in The Hunger Games. Ffs.

Anybody saying its aimed at younger people then get this. Younger people cant decide what fkn gender they are let alone what car they want to buy, and that life changing decision won't happen until they've paid off their tax payer funded student loan and entered the real world.

It's a very naff, wanky ad. And the models aren't in any way attractive. The whole thing is ugly

RIP Draguar

No it's just fucking gay.

It looks like a parade of drag queens

I've never seen so many TH-cam videos criticizing one brand. and for the right reason...

The Chief Creative Officer is the same guy that transformed the Range Rover Defender from a farmer's car to a a Luxury SUV that is hugely popular in Europe.

First l thought it's an ad for Jaguar merchandise.

Alienating 99% is because they are now only targeting the 1% like the people in the video but their bosses… the ones who design oompa loompa outfits and get paid millions for it. It’s for elite theys and thems. The ones believe in DEI and socialism.

Yes only the G is capitalized. I wonder what that means? And the new logo, 2 worms fighting in a circle like 2 men light sabering… sure

They won’t go broke. Unlike bud light, people won’t stop buying them cause most can’t afford them anyway. This is a rebranding. They are transitioning to a niche brand. The people who will by this are liberal CEO’s, PHD’s, upper management elites, politicians. The DEI woke mafia boss mobile of the hunger games. They will drive it like a pride flag in a parade proudly! While putting masks on us working class so we don’t breathe on them. This is a car for those who already can afford a Rolls but want more capital G…

Well, if alienating 99% of the people that actually buy your cars, then you have succeeded brilliantly.

Never go to nyc to get branding advice

That ad was life changing for me...I ran out and bought a BMW 7 series.

Thought I read somewhere this ad cost millions to produce. Really? The color pallette has been done by Beneton......and Teletubbies. Nothing original about this. Oh....and where's the car? Right.

100m views on social media 🤷 Copy nothing was used for the e type by William Lyons It’s a brand re launch focusing on something different to the normal

😂😂😂😂😂😂 wtf did jaguar do?

Never assume a genius move when incompetence is an equally likely possibility.

Well Said!

I heard they are calling the new car the i shite.

i need to statr a auto company for alpha males!

Do non binary art students have money to buy jags? .

Beyond words other than Bye Bye Jaguar

The new add is either LGBTQ or LGBTQ. Jaguar is now for rich gays only.

Just asked Siri who the head man at Fag queer cars was and he/she replied, cock in cheek presumably, "someone called Raw Dong Lover". Sounds right now I've seen the ad.

how many of those folks in the commercial own a car??? Its a swing and a miss

I wonder if Jaguar put out a controversial ad on purpose so we mock it and the Jaguar name is back on our lips?

Believing you're so smart you can't see how dumb you are.

If the aim was to destroy the old brand in order for it to be reborn and also to get the add and Jaguar seen and talked about, it’s a roaring success,

Makes me not want a jaguar in the same way I don’t want an STD. Sure it’s fun to get but the regrets afterwards!

Seen lot of these same woke garbage ads from all luxury brands

Reminds me of Austin Powers, very British

The more I see of Jag ad discussions and the more I hear from professional designers, the more I think it is all a spoof intended to stir up conversation of what Jaguar "Should be". I expect the 12/2 event to show a more traditional design language with some sort of "Ha! Made you look!" joke. If so, it worked. When was the last time anybody was talking about Jaguar? Now everybody is.

If you want confirmation the new branding isnt a troll, check this from Google AI search: "Yes, Adrian Mardell, the CEO of Jaguar Land Rover (JLR), is a member of the LGBTQ+ community: He has spoken publicly about his experiences coming out, inspiring others He has been a vocal advocate for LGBTQ+ rights and representation. He marched in the Birmingham Pride parade in May 2023, the first ally CEO to do so. He has championed DE&I initiatives at JLR, believing that differences create creative strength. He has advocated for the LGBTQ+ community at internal events and in company-wide messages. He has said that JLR supports those who are not able to be out, while continuing to fight for equality, inclusion, and acceptance. JLR has a global commitment to DE&I, with an International DE&I Manager and programs to engage employees in events, collaborative learnings, and speaker series." As a loyal Jag customer (2 F-Type and F-Pace SVR with glorious supercharged 5.0L V8 since June 2022), I am appalled and disgusted with the woke agenda. Which coincidentally happened after Tata founder Ratan Tata passed away Oct 9. Looks like they have been hijacked by Blackrock/Vanguard ESG and DEI Then there is this - new board members since early November SWARNA RAMANATHAN CHIEF STRATEGY OFFICER Swarna has 20 years’ growth strategy development and implementation experience, working across the automotive, consumer and energy sectors and she joined JLR from McKinsey & Company where she was a Partner and leader in McKinsey’s Centre for Future Mobility. Swarna’s experience at McKinsey & Company encompassed a range of areas from corporate strategy, transformations and implementation, new product development and innovation, operations transformations in procurement and supply chain and new business building. She led McKinsey’s European practice on Mobility Retail, bringing the latest perspectives on how changes in the mobility sector are influencing automotive OEMs, fuel retailers, and thought leadership on how the EV charging landscape is evolving.