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Mark Evans
Canada
เข้าร่วมเมื่อ 3 ต.ค. 2011
Building Barefoot Wine: Michael Houlihan on Innovation, Storytelling, and Brand Success
In this episode of Marketing Spark, Mark Evans chats with Michael Houlihan, co-founder of Barefoot Wine, about the accidental journey that led to one of the most recognizable wine brands in the world.
Michael shares how creative grassroots marketing, a commitment to listening to customers, and a unique positioning strategy helped Barefoot thrive in an industry dominated by high-end, elitist brands.
He reflects on the lessons that he and his wife, Bonnie Harvey, learned from building and scaling Barefoot, the challenges of distribution, and how they turned social advocacy into a powerful marketing tool.
Michael also discusses life after Barefoot, including the creation of The Barefoot Spirit, a business adventure book and audio theater series.
Tune in to discover Michael’s advice for entrepreneurs navigating today’s competitive markets and his insights on climate change-driven opportunities for the next generation of innovators.
Michael shares how creative grassroots marketing, a commitment to listening to customers, and a unique positioning strategy helped Barefoot thrive in an industry dominated by high-end, elitist brands.
He reflects on the lessons that he and his wife, Bonnie Harvey, learned from building and scaling Barefoot, the challenges of distribution, and how they turned social advocacy into a powerful marketing tool.
Michael also discusses life after Barefoot, including the creation of The Barefoot Spirit, a business adventure book and audio theater series.
Tune in to discover Michael’s advice for entrepreneurs navigating today’s competitive markets and his insights on climate change-driven opportunities for the next generation of innovators.
มุมมอง: 1
วีดีโอ
Michael Houlihan: The Biggest Mistakes Made by Entrepreneurs
7 ชั่วโมงที่ผ่านมา
Michael Houlihan: The Biggest Mistakes Made by Entrepreneurs
How Barefoot Wine Took Over the World (and Your Glass)
มุมมอง 57 ชั่วโมงที่ผ่านมา
In this episode of Marketing Spark, Mark Evans chats with Michael Houlihan, co-founder of Barefoot Wine, about the accidental journey that led to one of the most recognizable wine brands in the world. Michael shares how creative grassroots marketing, a commitment to listening to customers, and a unique positioning strategy helped Barefoot thrive in an industry dominated by high-end, elitist bra...
From Wine to What's Next: Life After Barefoot Wine
มุมมอง 17 ชั่วโมงที่ผ่านมา
This is a video about Business Life After Selling Barefoot
Michael Houlihan: Writing a Book After Selling Barefoot Wine
มุมมอง 17 ชั่วโมงที่ผ่านมา
This is a video about Writing a Book as a Transition
Michael Houlihan on Building the Barefoot Wine Brand Today
7 ชั่วโมงที่ผ่านมา
Michael Houlihan on Building the Barefoot Wine Brand Today
Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates
มุมมอง 321 ชั่วโมงที่ผ่านมา
In this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets to effective onboarding and customer retention. They explore why retention efforts often begin too late, the three pillars of customer engagement, and the pivotal role onboarding plays in fostering long-term loyalty. Ramli shares actionable strate...
Mastering SaaS Onboarding: How to Drive Value and Build User Habits from Day One
มุมมอง 10วันที่ผ่านมา
In this video, we dive into the crucial steps for effective SaaS onboarding-ensuring new users experience value from the very start. While most companies send a welcome email, few focus on what happens next: guiding users to success within the first 7 minutes, the next hour, day, and month. From understanding why your customer signed up to crafting a tailored onboarding experience, we’ll share ...
Top Retention Strategy Tips: How to Reduce Churn and Increase Customer Loyalty
วันที่ผ่านมา
Retention shouldn’t be an afterthought-but too often, companies only focus on it when they start losing customers. In this video, we explore the essential elements of a proactive, successful retention strategy and uncover common pitfalls that hold businesses back. Learn why customer retention is more cost-effective than constant acquisition, and discover how top SaaS companies like AppCues tack...
Master Onboarding to Retention: 3 Steps to Hook New Users & Keep Them Coming Back!
มุมมอง 3วันที่ผ่านมา
In this video, we dive deep into the journey from onboarding to retention, exploring the essential strategies for keeping new users engaged and turning them into long-term, loyal customers. Using examples from hundreds of onboarding emails, we break down the onboarding experience into simple, prescriptive steps that create a frictionless path for users. You’ll learn: The importance of a clear a...
Mastering Customer Retention & Onboarding with Ramli John: Strategies for SaaS Success
มุมมอง 9วันที่ผ่านมา
In this episode of Marketing Spark, host Mark Evans dives deep into the world of customer retention and onboarding with Ramli John, founder of Delight Path and author of Product-Led Onboarding. Discover why retention isn’t just a reactive strategy but a crucial foundation for business success. Ramli shares actionable insights on engaging customers from day one, building lasting relationships, a...
How Sessions Can Improve Its Homepage Messaging to Stand Out Against Zoom
มุมมอง 5วันที่ผ่านมา
In this video, I analyze Sessions' homepage messaging to see how it could better communicate its value and differentiate itself from competitors like Zoom. While the platform promises productivity and efficiency, the homepage falls short in conveying how Sessions can truly transform the user experience by consolidating tools like scheduling, streaming, and webinars into one cost-effective solut...
Unlocking the Power of Podcasting: Tom Schwab on Leveraging Interviews for Business Growth
มุมมอง 1014 วันที่ผ่านมา
In this episode of Marketing Spark, host Mark Evans dives into the transformative world of podcasting with Tom Schwab, founder and CEO of Interview Valet. As a podcasting pioneer, Tom shares his journey of building a company that helps brands amplify their messages and expand their reach through targeted podcast guest appearances. Discover why podcast interviews are a potent marketing tool, the...
Why Most Podcasts Fail: Tom Schwab on the Commitment to Consistency
มุมมอง 114 วันที่ผ่านมา
Tom Schwab, CEO of Interview Valet, discusses why so many podcasts don’t make it past 10 episodes. Starting a podcast may be easy, but maintaining one takes commitment and consistency. Tom explains the common pitfalls that lead companies to abandon their shows and emphasizes why treating a podcast as a marathon, not a sprint, is essential for success.
Unlocking the Power of Podcasting: Tom Schwab on Leveraging Interviews for Business Growth
มุมมอง 514 วันที่ผ่านมา
In this episode of Marketing Spark, host Mark Evans dives into the transformative world of podcasting with Tom Schwab, founder and CEO of Interview Valet. As a podcasting pioneer, Tom shares his journey of building a company that helps brands amplify their messages and expand their reach through targeted podcast guest appearances. Discover why podcast interviews are a potent marketing tool, the...
Building Connections Through Voice: Tom Schwab on the Power of Podcast Intimacy
มุมมอง 814 วันที่ผ่านมา
Building Connections Through Voice: Tom Schwab on the Power of Podcast Intimacy
How AI is Supercharging Podcast Content: Tom Schwab on Repurposing for Maximum Impact
มุมมอง 414 วันที่ผ่านมา
How AI is Supercharging Podcast Content: Tom Schwab on Repurposing for Maximum Impact
Athletes, Brands, and the Power of Influence: A Deep Dive with Ishveen Jolly
มุมมอง 12หลายเดือนก่อน
Athletes, Brands, and the Power of Influence: A Deep Dive with Ishveen Jolly
Navigating AI's Impact on Marketing: Linda Melone Shares Her Toolkit
มุมมอง 68หลายเดือนก่อน
Navigating AI's Impact on Marketing: Linda Melone Shares Her Toolkit
Breaking New Ground: AI's Impact on Marketing with Linda Melone
มุมมอง 7หลายเดือนก่อน
Breaking New Ground: AI's Impact on Marketing with Linda Melone
Why 90% of Companies Fail at Customer Onboarding | Dale Harrison Explains
มุมมอง 5หลายเดือนก่อน
Why 90% of Companies Fail at Customer Onboarding | Dale Harrison Explains
From Sign-Up to Superfan: Dale Harrison’s Secrets to Successful Customer Onboarding
มุมมอง 42 หลายเดือนก่อน
From Sign-Up to Superfan: Dale Harrison’s Secrets to Successful Customer Onboarding
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
มุมมอง 82 หลายเดือนก่อน
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
How One B2B Marketer is Approaching Reddit
มุมมอง 72 หลายเดือนก่อน
How One B2B Marketer is Approaching Reddit
How Copper Stands Out in the Ultra-Competitive CRM Market
มุมมอง 152 หลายเดือนก่อน
How Copper Stands Out in the Ultra-Competitive CRM Market
Copper's Creative and Agile Approach to Battling CRM Giants
มุมมอง 92 หลายเดือนก่อน
Copper's Creative and Agile Approach to Battling CRM Giants
Mastering B2B Marketing: Key Questions to Ask for Success
มุมมอง 14 หลายเดือนก่อน
Mastering B2B Marketing: Key Questions to Ask for Success
What Content Should B2B Marketers Create
มุมมอง 384 หลายเดือนก่อน
What Content Should B2B Marketers Create
Balancing AI and Human Touch in Customer Service: Insights from Jiaqi Pan
มุมมอง 134 หลายเดือนก่อน
Balancing AI and Human Touch in Customer Service: Insights from Jiaqi Pan
Crucial Advice for Aspiring B2B SaaS Entrepreneurs: Jiaqi Pan's Insights
มุมมอง 164 หลายเดือนก่อน
Crucial Advice for Aspiring B2B SaaS Entrepreneurs: Jiaqi Pan's Insights
I love it
Thanks for having me on your show, Mark!
Thanks for having me on, Mark! I enjoyed our conversation.
This is extremely good. Thank you
Glad you enjoyed it :)
Hello Dear, How are You? I Saw Your Content Very nice. But I Saw your video SEO score is very low so that Video Engagement is Very Low. For Growing your Channel and Increasing Video Views, likes, and Organic traffic, Perfect Video SEO is very Important. Also, Lots of Problems with Your Channel if You Give me a chance I Can Solve It.I am waiting for your reply. Thanks a lot.
hi
what video editor did you use to make this?
'Promo sm' 💦
I totally agree. And by going to the shorter version you can create a lot of general content and then dive into each key element in that content with its own 20-minute webinar. This will provide real-time webinars in bite-sized chunks, with Q&A, plus archived website and blog content that provides a long tail benefit.
Thank you Mark for the information you're providing. So i just came across your video and subscribed to you channel and looking forward to learn more from you in the future. Actually I have a question for you about linkedIn groups. So As an expert, I think you can help me go through this confusion that I have, So you know we get a notification sometimes that admins of such group recommended such post , so how can I viral my post in a group like that so All the members get notified and read that post. Do admins have an option or authority to recommend a post to members. I would be grateful if you can reply .... Thanks,
As a content creator, you don't have a lot of control when it comes to virality. It comes down to how people engage with content. LinkedIn's algorithm loves engagement (views, likes, comments). I hope this helps.
Good content....Thanks :)
The true value of books is FREE papers ahhehheheheh
😜 Promo'SM!!
likee~gorgeous video-work. all the best!Mark-👋
When I was in sales, Herb was my idol, lol.
Ohhhkay fine!
Boa noite des cobri o app
R.I.P Frank Bonner
Great point Mark. RIP Frank Bonner aka Herb Tarlek.
Don't know how I bumped onto this. Anyway Awesome content 🥇😎. I also watched those rather similar from MStarTutorials and kinda wonder how you guys make these clips. MSTAR TUTORIALS also had cool info about similiar things on his vids.
Woow woow 😍💋 💝💖❤️