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Nifty Bridge
เข้าร่วมเมื่อ 18 ม.ค. 2022
Building a Great Brand: Lessons from Ten Thousand’s Josh Muhlbaum on Community, Loyalty, and Focus
In an increasingly crowded and noisy marketplace, building a distinctive, relevant brand that forms lasting connections with customers is more challenging than ever. However, according to Josh Muhlbaum, Head of Brand Strategy at leading athletic apparel company Ten Thousand, there are strategic ways for both new and established brands to cut through the clutter.
Josh believes that in 2024 and beyond, brands must move beyond just pushing products out to transactions-obsessed marketing funnel models. Instead, they must focus on crafting emotional connections and loyalty by building engaging communities and “worlds” that target customers want to actively participate in.
I sat down with Josh to lay out six key strategies he employs at Ten Thousand to create standout, cult-like branding in the competitive activewear space. Applicable across industries, these tips will help brand marketers, designers and copywriters learn from Ten Thousand’s success engaging hardcore fitness enthusiasts without losing their brand identity.
Josh believes that in 2024 and beyond, brands must move beyond just pushing products out to transactions-obsessed marketing funnel models. Instead, they must focus on crafting emotional connections and loyalty by building engaging communities and “worlds” that target customers want to actively participate in.
I sat down with Josh to lay out six key strategies he employs at Ten Thousand to create standout, cult-like branding in the competitive activewear space. Applicable across industries, these tips will help brand marketers, designers and copywriters learn from Ten Thousand’s success engaging hardcore fitness enthusiasts without losing their brand identity.
มุมมอง: 41
วีดีโอ
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It started as a routine client dinner on a Tuesday night. We booked a cool, underground pizza spot and invited a handful of our favorite customers and partners to join in an effort to impress the client. As people trickled in, jaws dropped when they saw the space decked out in our brand's colors. Our logo covered the walls, music was pumping, vibrant photo stations were set up, and wine flowed ...
How to Build a Loyal Brand Community in 2024: With Darius Fong, President of Run Tech Club
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2024 is the inflection point year where commitment to organic community building will separate the winners from losers. As economic uncertainty continues, consumers are flocking to brands that offer not just products, but belonging and purpose. Founders who prioritize building magnetic tribes of fans and customers today will reap sustainable revenue gains later. We sat down with Darius Fong, Pr...
How Founders Can Grow Revenue in 2024 Through Organic Content, ft Jake Hurwitz, CEO of Thursday Labs
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Patagonia, Yeti, and The North Face Have Cracked the Code on Creating Loyal, Die-Hard Customers - Here's Why Every Founder Should Follow Their Playbook: Humans have always been drawn to compelling stories and authentic content. I think we can agree that overt advertising and pushy sales tactics no longer work to capture our attention and dollars. Ever seen a comments section of an ad on TikTok?...
How Eddy Roche, Founder of DMN8, is Building a Next-Generation Fitness Brand, Led By Community
มุมมอง 4910 หลายเดือนก่อน
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The ButcherBox Growth Story: How to Make Early Adopters Your Secret Weapon, with Juan Camilo Meisel
From Mocktails to Millions: How Elizabeth Gascoigne Built a Cult Brand No One Saw Coming
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The Grassroots Strategy Behind Outdoor Voices' Loyal Fanbase, with Ty Haney
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The Grassroots Strategy Behind Outdoor Voices' Loyal Fanbase, with Ty Haney
Mastering The Art of Value-Add Newsletters, with Tyler Denk, Co-Founder/CEO of beehiiv
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Andrew Yeung’s Advice For Hosting Branded Events That Don’t Suck
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Inside the Mind of Monica Rojas: A Deep Dive with a Prominent Head of Community
มุมมอง 1711 หลายเดือนก่อน
Inside the Mind of Monica Rojas: A Deep Dive with a Prominent Head of Community
Natalie Barbu's Blueprint For Successful Brand Collaborations With Influencers
มุมมอง 31ปีที่แล้ว
Natalie Barbu's Blueprint For Successful Brand Collaborations With Influencers
Brewing Data into Loyalty: A Starbucks vs. Dunkin' Strategy Roast, with Andrew Smith, CEO @ Swapt
มุมมอง 17ปีที่แล้ว
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Repurchase Rate Should Be Your True North Star, With Brandon Amoroso, Founder at Electriq
มุมมอง 13ปีที่แล้ว
Repurchase Rate Should Be Your True North Star, With Brandon Amoroso, Founder at Electriq
The Art of Crafting Brands That Last a Century, with Haggar’s Jacklyn Alston
มุมมอง 37ปีที่แล้ว
The Art of Crafting Brands That Last a Century, with Haggar’s Jacklyn Alston
Navigating the New Age of eCommerce: Insights from Lucas DiPietrantonio, CEO of Darkroom Agency
มุมมอง 61ปีที่แล้ว
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ChatGPT, Wild Marketing Stunts, and Hard Learned Lessons with David Jaffin, CMO of OpenFortune.
มุมมอง 60ปีที่แล้ว
ChatGPT, Wild Marketing Stunts, and Hard Learned Lessons with David Jaffin, CMO of OpenFortune.
The Spiderweb Effect: From Zero to 200K Followers w Alex Stark, Co-Founder and CMO of Ogee
มุมมอง 61ปีที่แล้ว
The Spiderweb Effect: From Zero to 200K Followers w Alex Stark, Co-Founder and CMO of Ogee
The Trifecta of a Successful Brand, with Brandon Snower of Le Alfré
มุมมอง 110ปีที่แล้ว
The Trifecta of a Successful Brand, with Brandon Snower of Le Alfré
“Loophole Marketing”: Unconventional Strategies for Brand Success, with Marissa Davis
มุมมอง 64ปีที่แล้ว
“Loophole Marketing”: Unconventional Strategies for Brand Success, with Marissa Davis
How Bryant Knight Built Malbon Golf, Magnetic Ep. 01
มุมมอง 229ปีที่แล้ว
How Bryant Knight Built Malbon Golf, Magnetic Ep. 01
TLDR: Entrepreneurs should focus on continuously optimizing and breaking routine to find balance and happiness, while also investing in building a fanatical fan base through conversational and fun newsletters that align with their audience's interests and needs. 00:00 📈 Tyler Denk, Co-Founder/CEO of beehiiv, discusses his background in mechanical engineering, entrepreneurship, and remote work, highlighting his experiences at Morning Brew and Google. 05:29 📈 Complacency is the biggest fear for entrepreneurs, so it's important to continuously optimize and break routine to find balance and happiness. 09:57 📰 Tyler Denk discusses building a passionate community around Morning Brew, selling merchandise as a revenue stream, and creating new features for their newsletter without an engineer. 12:42 📈 Invest in building a fanatical fan base through conversational and fun newsletters that align with your audience's interests and needs, leveraging data and storytelling to create value and opportunities for various business models. 18:47 📧 Email newsletters can build brand identity and community, targeting tech-savvy individuals in coastal cities with a slow drip approach to promote solutions, and providing value without expecting anything in return. 23:44 📧 Beehiiv focused on providing value through content-based newsletters, targeting a niche market and aiming to expand into larger opportunities in the future in a highly competitive industry. 31:01 📧 Focus on creating high-quality, value-driven content for your newsletter, prioritize audience engagement over subscriber quantity, and transition to a value-focused approach rather than solely focusing on sales. 37:41 🐝 30-day free trial for beehive with no credit card needed, sign up at beehive.org and contact the CEO on Twitter for questions or feedback.
Great cast!
❗ P r o m o S M