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Worst wine take I’ve ever heard lmfao. I live in Washington wine country and it’s some of the best in the world. Glazing wine regions and not the actual taste is cringe and low IQ

I am enjoying your videos. I did find that wine was very regional in Italy, and it allows you to get to know a region.

Sorry but ALL alcoholic drinks are horrible for your health

As a wine professional I deeply love wine and I deeply love Italy, I have been to Italy maybe 15 times. This video however is a list of unsubstantiated claims built on a romanticization of all things Italian, there is no data, research or anything concrete to inform the conclusions made here. Average wages vs cost of wine, wine consumption in Italy, wine production in Italy, social science articles etc etc are all lacking. The only fact in this video is that the host dislikes the American wine industry. As a European I also don't find wine culture in the US to be as toxic as the host claims though thats probably dependant on the location. In general I tend to find Americans quite hospitable and they produce some very good wines for reasonable prices especially Ny, Washington and Oregon but also some in Cali. Chardonnay, Rhone varietals, Pinot and even some Cab can be found for very good price/quality imo and I say this as somebody who generally prefers old world styles. High markups in restaurants and upsell culture is undeniable though, but there are more reasons for that than "America sucks" and the wine industry is not necessarily to blame for restaurant business models

Another informative captivating vid Ashwin, I look forward to your next one.

Love your content delivery and format. Your style is what’s missing in the wine world. As someone involved in the industry, we appreciate your work.

Nice one again! I like the idea of finding good cheap local wines. I'm always looking into brazilian and south american wines ( I live in brazil ), we don't have a great variety of grapes, but we do have very well made wines.

Great work! 🎉

This was another fun one to work on!

I was listening until you said those words "old white dude"...why everything has to do with race with Americans...???

the points system alone is already idiotic. What about the scale of 0-100, if you don't use the scale completely? Below 85 is rare.

I think these problems are slowly being solved, but because the wine industry moves at a glacial pace when it comes to messaging its taking a while. New media is ripe for expressing the really exciting world of wine, free from the stuffy persona people attach to the industry. There are so many interesting wine regions emerging and so many down to earth, working class people working vineyards and making wine. I was really intimidated when I started getting into wine because of the massive pool of knowledge there was to absorb and my perception of the industry as unwelcoming but I can say my experience learning from winemakers and working in production has been anything but unwelcoming. I can absolutely see the WSET/somm side as different in this regard, especially in big cities. Restaurant wine prices are absolutely absurd though, I went to school for winemaking, i've worked two seasons now, but when I go out to eat I order beer because I don't get absolutely wrecked on the bill for it (though this is starting to shift and beer has risen in price). Share on man, i'd love to see your experiences in the wine industry and your trips.

I think you're absolutely right. Also here, Hamburg (Germany) there is a over intellectualising of wine which often keeps people away from it. I'm looking forward to seeing your next video

Subscription earned, now live up to it. 😉👍❤️

Great insightful vid, I'd hate to be a wine drinker in America, sadly I can see a similar road beginning to be travelled by my country :(

You lost me at the “old white men” slur.

I'm looking forward to your content. I love learning about wines from everywhere but it is difficult. That is one of the reasons I travel: to learn more about different cultures and wine. The wine industry in US does seem broken and upside down.

This is beautiful.

As a new to wine guy who’s in love with Pinot noir and Cabernet this video peaks my interest into trying other wines. I had my first burgundy yesterday, before I only had Pinots from Oregon and Cali. Any suggestions

Agreed 👍 not just America, Hong Kong, too. I think you can earn more money from the rich 😂😂😂

i love to watch your journey in to wine .and be a part of it

Very much so looking forward to these future videos.

This channel is a remarkable first pour-a young vintage brimming with promise. The visuals are vibrant and polished, like the crystalline clarity of a well-crafted Riesling. The writing carries depth and elegance, unfolding with the complexity of a fine Bordeaux, layered yet approachable. Editing? A perfect balance, neither rushed nor indulgent, akin to a wine with just the right amount of oak. What sets it apart is its fresh perspective. This is not just wine content; it’s storytelling with soul. 99 points-and I’ll be first in line for more.

People sleeping on to many good wine regions i.e. Armenia, Chile, Argentina, Uruguay and Croatia

It is purely an American thing, not an industry wide problem.

Good video man. As a wine buyer it is frustrating to see the laziness and apathy brought forth by sales reps and distribution folk at times when selling overpriced bottles that have "a name for themselves". But at the same time there are people (at least in my city) that really have a hunger for pushing the American idea of wine away from mass produced and homogenized crap. It just takes work, passion and an unwillingness to hold yourself above another. More people in this industry need to accept that we cant just incubate in our own little bubble. We actually gotta give people an opportunity to drink the stuff!

This video is full of lies and misinformation. The wine industry in America is vast, abundant and extremely diverse. There is a simpler reason why a few regions make up a big chunk of the wine market: Because people LIKE wine from those regions. People that sell wine will basically sell anything that folks want to buy, they are not going to risk going bankrupt by selling some obscure, unreliable and unstable variety just to be "inclusive". There's no "they don't want you to know"... this is pure victimization. Points system are very useful to get people to be interested in wine. You're not required to follow Robert Parker or James Suckling blindly, neither are they required to score the wines you want, this is not the IRS, go sell the wine you believe "should be sold" and let's see how it works out for you. Maybe you too are getting kickbacks $$ to promote greek wine huh? Yet again another clout seeking unqualified youtuber diaguised as good samaritan.

I am not from the US, I'm from Germany so maybe some things don't apply here. I think there are some valid points like the gatekeeping by sommeliers. However, some of that is also due to the fact, that dining somewhere out is not a suitable occasion to really dig deep. As a sommelier, you can maybe squeeze a few minutes into explaining some aspects about a wine but not explain an entire wine country that's been flying under the radar. Also, some countries like Georgia work with ancient qvevri winemaking that caters to a different kind of winedrinker who is maybe pulled more towards very structured wines. Often, these types of wine can be made interesting by e.g., a sommelier, but a lot of people don't regularly go to restaurants with fancy wine lists. They would rather have something "safe" for the special occasion than turn their evening into a lesson in Georgian wine. Don't get me wrong, personally, I really like exploring new regions and grape varieties. But this is not typical. Wine can be intimidating and it's our job to give people good access to the information and stop the gatekeeping. But simply declaring the wine scene as "broken" and telling people to demand other grape varieties at their local stores and restaurants won't cut it.

it was all going well unting the turbo-woke usual victimism of "muh white man" garbage. Sad. BTW, tagging a ":(" to a Matarromera Crianza, a nice wine from Spain that retails for less than 25$, is being more of a snob than the "old white man" that only drinks Pinot.

good luck! I'm based in Dublin so I already have easy access to wines from places like Greece and Georgia but the US really does need more exposure to these wines. and toditch the celebrity somm concept and wine scores. (not to mention shutting down the master somm infrastructure following the recent scandals)

I dont agree with you what about Tempranillo,? Barolo ? Brunello ?chile wine ? Malbec from argentina ? South Africa syrah ? Australia ? New Zealand sb ? Austria Germany? Maybe find you own Greek wine and have fun if that's what you prefer

I like the idea of exploring unique regions and varietals but if I can’t source them it’s kind of moot. No?

Got it on contemporary somms. Now let’s see how distributors and US factory producers will crush our Brave New World of wine.

good one !

Loved this video...well done!

Wow. That’s a hot take. Comes across as whiney, uneducated, and forcing a view of world through a lens of oppressed/oppressor. That attitude will open fewer doors into great wines, not more. The point of wine is to share, and a narrative that Somm’s are there to judge your spending is a poor take. Curiosity is rewarded in the hospitality world. I run a 200 bottle list at a US restaurant where I have killer bottles in the cheapest price points that pair with my chef’s food. That’s my job- give an awesome experience for any budget. Share the joy of a beautiful paring and taste something new or something classic. Wine is a business. It has to make money at every step, or it’s not sustainable. That’s not a bad thing and that is not broken. The reason we don’t have funky wines from Greece, Croatia, and Georgia is no one buys (unless you’re a nerd) them in the States without it being hand-sold at the table. When there is demand, we can get the outliers. Starts with education and being willing. French wines are prestigious for a reason. They are not boring nor do they need to be overthrown.

America wine industry is a sad one. Great initiative!!

If you are talking about "fine wines" I strongly disagree, 9 times out of 10 wines from Georgia or Montenegro is barely drinkable, same with Turkey. Greece, Moldova, Croatia 50/50. On the other hand high end wines, scoring 93 points or higher from S.Africa, Chile, Argentina, Australia, USA, New Zealand, France and Spain are poetry and usually well worth the money (red Burgundy aside).

Utter nonsense. You DO realise that the world is imperfect and that you have more freedom to choose whatever you like and ignore the rest than ever before in history right? You should probably take a break from wine for a while. More than anything it sounds like your brain is protesting itself.

really good topic and video, got instantly hooked. looking forward to seeing more of it, especially as an amateur wine enthusiast from Hungary :)

I’m looking forward to this as I have an open mind. I’m from Australia.

counterpoint: everyone should just drink the wine made close to them so we don't have to pollute more by shipping rando wines across the world.

Love how he managed to fit « old white man » into this video. Like its a bingo thing or something. This video is so shallow.

Preach brother preach! Just finished wset 3 few months ago, have interviewed with a couple of distributors and backed off. The industry scares me a bit but it’s also mostly unknown territory for me. As far as consumption, I love niche indigenous varietals. peter koff has some good fun wines.

Very nice video! Hoping to see some more great content in the future!