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Blazar Capital Founder On Chamberlain Coffee And Starting Businesses With Creators | E19
EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come.
Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand.
See Topics below for details
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
gltore
sequelxyz
vasilijbrandt
GustafToresson
Topics
(00:00) Launching Brands and Equity Structures
(06:28) Evolution of Brand Building Strategies
(20:38) Creator-Led Brand Success Formulas
(30:53) Launching Authentic Influencer-Driven Brands
(41:34) Timing and Influence in Company Launch
Topic summaries:
(00:18) Launching Brands and Equity Structures
Strategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures.
(06:28) Evolution of Brand Building Strategies
Blazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions.
(20:38) Creator-Led Brand Success Formulas
Chamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success.
(30:53) Launching Authentic Influencer-Driven Brands
Influencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape.
(41:34) Timing and Influence in Company Launch
Influencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success.
มุมมอง: 1 206

วีดีโอ

Charlie Lindström On Chimi's Journey, Entering Apparel And International Expansion (SWEDISH) | E18
มุมมอง 1.8K5 หลายเดือนก่อน
EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the high-end contemporary eyewear and fashion brand rapidly expanding in Europe and the US and worn by many of the world's top tastemakers. We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for details Please like and subscribe if ...
Fredrik Eklund On Growing The US #1 Real Estate Team And Launching An AI Company (SWEDISH) | E17
มุมมอง 2086 หลายเดือนก่อน
EP 17: In Swedish/på svenska (press CC for subtitles). ENG: Fredrik Eklund is leading the EklundGomes team at Douglas Elliman and is considered #1 in the US with transaction value over $4 billion. We discuss what's next for him. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Fredrik Eklund leder Usas främsta fastighetsmäklar-team med transakt...
Sahil Bloom's and Hunter Hammond's Road To $100m in Creator-led brands | E16
มุมมอง 3.4K10 หลายเดือนก่อน
EP 16: @aliabdaal, Sahil Bloom, @CodieSanchezCT, Sam Parr and @DanKoeTalks have one thing in common. They all co-founded a business with Hunter Hammonds. He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom. Sahil has several million followers acro...
From Youtube To Investing $20m In Other Creators: Caspar Lee | E15
มุมมอง 2.3Kปีที่แล้ว
EPISODE 15: @caspar Lee is a venture capitalist, entrepreneur, and one of the first TH-camrs. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave TH-cam to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Li...
LVMH's Favorite Video Maker: Fred Stauffer | E14
มุมมอง 322ปีที่แล้ว
Ep 14: Director @fredericostauffer is one of the top videographers and video/campaign directors for Gucci, Prada, LVMH, Miu Miu, Adidas, and Disney. Exclusive interview about building a 1 person business. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: sequelxyz Gustaf: gltore Fred: fredstauffe...
He Built And Sold Youtube's #1 Channel, And Bought It Again: Anthony Padilla | E13
มุมมอง 37Kปีที่แล้ว
Episode 13: Actor, comedian, and interviewer @AnthonyPadilla built Smosh: the world's most viewed channel and video on TH-cam. He joined TH-cam in 2005 when it was a few month's old and became one of the first online stars. In 2023, he bought back Smosh together with co-founder Ian. In his interviews, he has spent time with flat-earthers, kidnapping victims and people with multiple personalitie...
She Got Kylie J And Dua Lipa To Love Her New Jewelry Brand: Cass Dimicco | E12
มุมมอง 819ปีที่แล้ว
E12 in an exclusive interview: Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content c...
From Picking Strawberries To A $2 Billion Hotel Empire: Petter & Emilie Stordalen | E11
มุมมอง 1Kปีที่แล้ว
From Picking Strawberries To A $2 Billion Hotel Empire: Petter & Emilie Stordalen | E11
How David Gandy Builds His Business After Becoming The #1 Supermodel | E10
มุมมอง 20Kปีที่แล้ว
How David Gandy Builds His Business After Becoming The #1 Supermodel | E10
How He Built A 6 Million Audience In 3 Years In His Spare Time: Dr Karan Rajan | E9
มุมมอง 231ปีที่แล้ว
How He Built A 6 Million Audience In 3 Years In His Spare Time: Dr Karan Rajan | E9
From Styling J Balvin & Kim K To Building A Multi-Hyphenate Business | E8
มุมมอง 481ปีที่แล้ว
From Styling J Balvin & Kim K To Building A Multi-Hyphenate Business | E8
He Built A $1 Billion Business Of Gucci's And Bieber's Avatars: Akash Nigam, Genies | E7
มุมมอง 504ปีที่แล้ว
He Built A $1 Billion Business Of Gucci's And Bieber's Avatars: Akash Nigam, Genies | E7
How This Young Brand Wins Luxury Fashion's Most Competitive Week: Julius Juul | E6
มุมมอง 1Kปีที่แล้ว
How This Young Brand Wins Luxury Fashion's Most Competitive Week: Julius Juul | E6
Building A 100-Year Community Legacy: Reebok's Founder Joe Foster | E5
มุมมอง 848ปีที่แล้ว
Building A 100-Year Community Legacy: Reebok's Founder Joe Foster | E5
Matilda Djerf: How I Built A $35 Million Profitable Brand In 3 years | E4
มุมมอง 482Kปีที่แล้ว
Matilda Djerf: How I Built A $35 Million Profitable Brand In 3 years | E4
How They Built A 25 Million DJ Audience: Giolí and Assia | E2
มุมมอง 2.5Kปีที่แล้ว
How They Built A 25 Million DJ Audience: Giolí and Assia | E2
Ep 1 - Gary Vee: How To Thrive In This Economy | E1
มุมมอง 3.2Kปีที่แล้ว
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Sequel (reel): Talent- & Community-driven Brands | E0
มุมมอง 1.9Kปีที่แล้ว
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How Rickey Thompson Builds His Businesses | E3
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How Rickey Thompson Builds His Businesses | E3

ความคิดเห็น

  • @lenase7396
    @lenase7396 10 วันที่ผ่านมา

    🥰

  • @dantohaku
    @dantohaku 12 วันที่ผ่านมา

    Very, very good interview. Really felt like getting to know these two artist that I just discovered this week; thanks google algorithm. Those videos and the music caught me first, then the music grabbed me more and more, now I just want to see them life.

  • @user-cn7ez4dm6e
    @user-cn7ez4dm6e หลายเดือนก่อน

    Still think I'm better looking

  • @justinej522
    @justinej522 หลายเดือนก่อน

    Man… these girls are so sweet and inspiring 💛💛 Thank you for the interview.

  • @JohnShiva10
    @JohnShiva10 2 หลายเดือนก่อน

    Even for the fashion business this guy stands out in seemingly being very shallow

  • @jane9875
    @jane9875 3 หลายเดือนก่อน

    he takes himself incredibly seriously prancing around in his pants

  • @Viviano_Magami
    @Viviano_Magami 5 หลายเดือนก่อน

    they're are not luxury, they're designer label.. the material and technique they use is similar to fast fashion.

    • @JohnShiva10
      @JohnShiva10 2 หลายเดือนก่อน

      They sell Garbage and fool people into believing it's design, and get rich through peoples ignorance lol, nice chess play, but nothing that's gonna work long term or even mid term, they're gonna leave the scene as quickly as they popped up. One trick ponies don't last long

  • @semazenArt
    @semazenArt 5 หลายเดือนก่อน

    For a beautiful woman it is easy to get a lot of follower, not to underestimate her business, I think real success for a woman is when she can doing her business also without showing her in the public..

  • @moviefreak1440
    @moviefreak1440 5 หลายเดือนก่อน

    Väldigt intressant, en toppengäst!

  • @Venus-gn5oi
    @Venus-gn5oi 5 หลายเดือนก่อน

    The worst clothing brand I’ve seen in a while. This must be some kind of joke.

  • @francinehuffman1668
    @francinehuffman1668 6 หลายเดือนก่อน

    Positively inspirational, wearable and exciting. KUDOS, gentlemen !!!

  • @yorukkizigeziyor
    @yorukkizigeziyor 7 หลายเดือนก่อน

    Very Beautiful 😍😍

  • @romanamann4296
    @romanamann4296 7 หลายเดือนก่อน

    So who is designing the clothes then? She had no knowledge on this as she said

  • @romanamann4296
    @romanamann4296 7 หลายเดือนก่อน

    What is the factory in Portugal called?

  • @jerryday9838
    @jerryday9838 8 หลายเดือนก่อน

    He should be JAMES BOND

  • @baltimoreslonewolfmook
    @baltimoreslonewolfmook 8 หลายเดือนก่อน

    🔥

  • @MsKanay
    @MsKanay 9 หลายเดือนก่อน

    Love Ricky! 😊

  • @siddanthnair9466
    @siddanthnair9466 9 หลายเดือนก่อน

    This is golden!! Covers all the aspects. Love to see it.

  • @sikhan9394
    @sikhan9394 9 หลายเดือนก่อน

    Not the greatest interviewer, needs a lot of work. Wasn’t sure who was interviewing who..

  • @real23lions
    @real23lions 9 หลายเดือนก่อน

    56:02 who inspired him? "RookNight"?

    • @sequelxyz
      @sequelxyz 9 หลายเดือนก่อน

      Night media (management of Mr Beast)

    • @real23lions
      @real23lions 9 หลายเดือนก่อน

      @@sequelxyz awesome. thanks

  • @ihavemetnate
    @ihavemetnate 10 หลายเดือนก่อน

    Phenomenal chat. Really eye opening!

  • @babacar.wane.
    @babacar.wane. 10 หลายเดือนก่อน

    so much value shared in this video, it's more than training, it's incredible

    • @sequelxyz
      @sequelxyz 9 หลายเดือนก่อน

      Thank you!

  • @samslayerr
    @samslayerr 10 หลายเดือนก่อน

    Truly love her. She is so brave and is living her truth. Wish I had the guts she does.

  • @HrglassHealer
    @HrglassHealer 10 หลายเดือนก่อน

    Forever my British crush ❤

  • @straighttalknomessing3934
    @straighttalknomessing3934 11 หลายเดือนก่อน

    He has a lovely voice and way of speaking .. he’s basically perfect !

  • @jazminfeige4308
    @jazminfeige4308 11 หลายเดือนก่อน

    nice!

  • @Mel_CE
    @Mel_CE 11 หลายเดือนก่อน

    She’s so sweet and smart

  • @XxLIVRAxX
    @XxLIVRAxX 11 หลายเดือนก่อน

    I greatly admire Gandy, he is a role model for sure!

  • @auroraalvarez8076
    @auroraalvarez8076 11 หลายเดือนก่อน

    I am in love with his eyes, his accent, his physic, his everything ❤🔥🥰🥰👍

    • @leah.ludovici
      @leah.ludovici 9 หลายเดือนก่อน

      Hey! He’s mine 🥺🥺

  • @edwardpetrasovits8244
    @edwardpetrasovits8244 ปีที่แล้ว

    traditional masculinity will always have a market. 🔥

  • @SquiggyAmy
    @SquiggyAmy ปีที่แล้ว

    1:00:16 you can see him holding in the laugh for “what are your future plans”

  • @Leonicles
    @Leonicles ปีที่แล้ว

    DID HE KNOW that he and Ian were going to own Smosh again during this interview? Now he gets to laugh and make those comedy skits he wants! I'm happy for Anthony & Ian and I'm LOVING their new stuff

    • @SquiggyAmy
      @SquiggyAmy ปีที่แล้ว

      He 10000% knew and actually had probably already bought smosh back during this interview

  • @sarahdecuffa8648
    @sarahdecuffa8648 ปีที่แล้ว

    Loved hearing Cass's story!

  • @janicehill7134
    @janicehill7134 ปีที่แล้ว

    My house is heaven !!!! Wayyy bigger than yours ..!!!!!!

  • @janicehill7134
    @janicehill7134 ปีที่แล้ว

    Not until you see God !!!!!!

  • @MindlessVIRUS143
    @MindlessVIRUS143 ปีที่แล้ว

    I love Rickey!!

  • @saraholthaus9685
    @saraholthaus9685 ปีที่แล้ว

    Matilda to learn Spanish I recommend u to listen to Aitana she has great songs and she doesn’t use naughty words lol

  • @luciamakeup995
    @luciamakeup995 ปีที่แล้ว

    Love this interview! Matilda is so elegant and inspiring 💖💖

  • @rugileuzdavinyte288
    @rugileuzdavinyte288 ปีที่แล้ว

    I must say, it was truly inspiring. What struck me the most was how Cass Dimicco, despite being a well-known figure in the industry, managed to stay grounded and relatable throughout the conversation. It's refreshing to hear successful individuals share their journey with authenticity, as it allows listeners like myself to genuinely connect and learn from their experiences. Keep doing what you're doing!

  • @mobius3466
    @mobius3466 ปีที่แล้ว

    THATS WHAT HE MEANT WHEN HE SAID HE STILL WANTS TO DO SKETCHES. It's all making sense now. I was curious as to why he said that, given his channel has no comedy sketches. Welcome back Anthony! Can't wait to see more of you on Smosh <3

    • @SquiggyAmy
      @SquiggyAmy ปีที่แล้ว

      AND why he said he is a 9-10/10 on his emotion level 😢

  • @suzannekerr4954
    @suzannekerr4954 ปีที่แล้ว

    Miss your videos Caspar! Love from SA🇿🇦❤

  • @dominoplay3712
    @dominoplay3712 ปีที่แล้ว

    Matilda is actually a great example of picturing her vibe for social media, building an brand and just enchanting people with it. No wonder the brand is getting bigger.

  • @Mcflyeon
    @Mcflyeon ปีที่แล้ว

    A compelling interview with Casper Lee throughout. He is still one of my top TH-camrs to this day with his entertaining content and I hope that he'll make a comeback on TH-cam someday but it's good that he's going well in life with other careers reguardless.

    • @sequelxyz
      @sequelxyz ปีที่แล้ว

      Thank you!

  • @matthewgraham8231
    @matthewgraham8231 ปีที่แล้ว

    In many ways

  • @No_bo_dy_111
    @No_bo_dy_111 ปีที่แล้ว

    🤍

  • @user-tx4ek4np7l
    @user-tx4ek4np7l ปีที่แล้ว

    Equal rights for people like David Gandy. Haha.

  • @leah.ludovici
    @leah.ludovici ปีที่แล้ว

    Can you please marry me??🥺🥺

  • @cathyjones1989
    @cathyjones1989 ปีที่แล้ว

    Love you both!!

  • @sophielogic
    @sophielogic ปีที่แล้ว

    This is literally so meaningful and gives a lot of clarity to the journey I have been curious about for quite some time. I think you did an amazing job and deserve all the channel booster that comes from this! Thank yoh so much!

  • @KariN-rt1ok
    @KariN-rt1ok ปีที่แล้ว

    Honestly, I just love how Anthony is always so genuine and stays true to himself. He's such an amazing and caring person, but remains so humble!! I think I will always admire Anthony for being such a hard worker, his creativity and, above all, his gentleness. I've been watching anthony since the first smosh videos and I've loved every phase in Anthony's career. I'm so happy that he can finally receive all the happiness he deserves!! great job, Anthony we love you!!!