Oxford Future of Marketing Initiative
Oxford Future of Marketing Initiative
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Marketing: what the future holds. Andrew Stephen in conversation with Steve Hatch (MBA 2021)
As part of the 2021 University of Oxford, Saïd Business School MBA's guest speaker talks, L'Oréal Professor of Marketing Andrew Stephen discussed with Meta Vice President for Northern Europe Steve Hatch about running and growing a business on social media platforms and the role of the Metaverse in the future of Marketing.
มุมมอง: 230

วีดีโอ

Marketing: what the future holds. Andrew Stephen in conversation with Lex Bradshaw-Zanger (MBA 2021)
มุมมอง 5702 ปีที่แล้ว
As part of the 2021 University of Oxford, Saïd Business School MBA's guest speaker talks, L'Oréal Professor of Marketing Andrew Stephen discussed with L'Oréal Chief Digital and Marketing Officer UK & Ireland Lex Bradshaw-Zanger about innovations in marketing and branding in particular.
It's Good to Be Good: The Impact of Responsibility on Brand Value and Financial Performance
มุมมอง 2823 ปีที่แล้ว
In this video, Andrew Stephen (L'Oréal Professor of Marketing & Director of the Oxford Future of Marketing Initiative, Saïd Business School, University of Oxford) is joined by colleagues Francesca Mazzi (Research Fellow in AI and Sustainable Development) and Felipe Thomaz (Associate Professor of Marketing) to discuss some of the findings from their ongoing research into the extent to which cons...
Meet the Editors of the Journal of Consumer Research
มุมมอง 4553 ปีที่แล้ว
Meet the 2021-2023 team of editors at JCR - Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Accelerating digital transformation at L'Oréal: Lubomira Rochet, Global Chief Digital Officer
มุมมอง 8K3 ปีที่แล้ว
How does the world's top beauty company, L'Oréal, approach digital transformation? How did L'Oréal accelerate this transformation during 2020 when the pandemic forced consumers out of bricks-and-mortar retail and into digital platforms and e-commerce? How does one successfully lead this massive strategic transformation? In this episode of the Oxford Future of Marketing Initiative's "Leading the...
The Da Vinci Growth CMO Profile - FOMI Symposium 2020
มุมมอง 1493 ปีที่แล้ว
With Andrew Stephen (Oxford Saïd), Rhonda Hadi (Oxford Saïd), Marc de Swaan Arons (Institute for Real Growth) & Julie Kollman (Moët Hennessy)
Leading Through Constant Change - FOMI Symposium 2020
มุมมอง 433 ปีที่แล้ว
With Andrew Stephen (Oxford Saïd), Sarah Verstraete Auteri (Facebook) & Ian Edwards (Facebook)
The State of Marketing Skills - FOMI Symposium 2020
มุมมอง 7483 ปีที่แล้ว
With Seth Rogin (Associate Fellow; Magnolia Media Partners), Anand Chopra-McGowan (General Assembly) & Ariana Dugan (General Assembly)
What Grows Brands and the Role of Creativity - FOMI Symposium 2020
มุมมอง 623 ปีที่แล้ว
With Andrew Stephen (Oxford Saïd), Lucia Kehoe (Google), and Ben Jones (Google).
New Thinking on Structuring the Marketing Organisation - FOMI Symposium 2020
มุมมอง 453 ปีที่แล้ว
With Felipe Thomaz (Oxford Saïd), Greg Stuart (Mobile Marketing Association), and Neil Morgan (Kelley of Business, Indiana University)
Responsible Use of AI - FOMI Symposium 2020
มุมมอง 953 ปีที่แล้ว
With Alex Connock (Oxford Saïd), Perry Nightingale (WPP), Dr Yasmeen Ahmad (Teradata), Sarah Bird (Microsoft) & Natalia Efremova (Oxford Saïd).
How does using social media impact our psychological well-being?
มุมมอง 3213 ปีที่แล้ว
In this video Prof Andrew Stephen discusses research from the Oxford Future of Marketing Initiative on the impacts of using social media on human well-being. (© Saïd Business School, University of Oxford) (Audio credit: Bensound.com)
What is responsible, human-centric AI?
มุมมอง 4483 ปีที่แล้ว
In this video Prof Andrew Stephen discusses AI in business from a responsibility and human-centric perspective with Drs Natalia Efremova and Felipe Thomaz from the Saïd Business School, and Sophie Peresson from the International Chamber of Commerce. (© Saïd Business School, University of Oxford) (Audio credit: Bensound.com)

ความคิดเห็น

  • @amit_9013
    @amit_9013 2 ปีที่แล้ว

    Really useful and insightful video

  • @patrickliew7573
    @patrickliew7573 2 ปีที่แล้ว

    Is L’Oréal a beauty company leveraging on digital tools or a digital company in the beauty business? The response can possibly mark a seismic shift in its business model

  • @EustaquioSantimano
    @EustaquioSantimano 3 ปีที่แล้ว

    Very impressive ! Digital Transformation trend setters ..

  • @jucks
    @jucks 3 ปีที่แล้ว

    Hi. In the video ms rochet mentioned that she could share the deck she was going through. Anyone know where I can find it or if she ever shared it?

  • @sirisaksirisak6981
    @sirisaksirisak6981 3 ปีที่แล้ว

    Oreial has large base customer all world wide so it's easy to use digital tool promotion to accelelating their products to save cost in advertising.But in the long run they have to keep the standard of this promotion channel better all the time to protect the new product comers use the same digital promotion channal to share their market segment.

  • @anamourao3529
    @anamourao3529 3 ปีที่แล้ว

    Hello! If you do have follow-up in-person session, can you please record it and share it here as well? I am really looking forward to it!

  • @silvialourenco6270
    @silvialourenco6270 3 ปีที่แล้ว

    Very helpful video teacher. Thanks for inspiration!

  • @yvonneebbi2356
    @yvonneebbi2356 3 ปีที่แล้ว

    Brilliant session, Andrew....👏👏 Go DIGITAL or Go HOME!

  • @mikorees5853
    @mikorees5853 3 ปีที่แล้ว

    Excited to know about the data and transparency guidelines. It will be good for the field.

  • @EkaterinaGould
    @EkaterinaGould 3 ปีที่แล้ว

    Thank you for The expert opinion! Very helpful video

  • @AlexConnock
    @AlexConnock 4 ปีที่แล้ว

    Very useful video