Step into the world of Black Bear Brand with Josh Sirlin-the mastermind behind the rugged, handcrafted designs. Watch as he rides through the scenic beauty of Oita, Japan, laughing with friends, kicking up dust on his vintage Harley, and showing the personal, playful side of life on the road. This is more than fashion-it’s about adventure, craftsmanship, and real connections. From the studio to the open highway, Black Bear Brand is a way of life. Join Josh and experience what drives him, who he is, and why every piece tells a story.
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In the heart of Japan, where the mountains rise steep and the rivers carve their way through time, Josh Sirlin returns. Fresh from the chaos of Tokyo, ink still settling into his skin, his mind alive with new designs. Yet, it’s not the city that calls him now-it’s the wild beauty of Oita, where craftsmanship, friendship, and freedom live in every turn of the road.
He rides a resurrected machine, a vintage Harley brought back to life by the hands of a brother. From ocean to mountains, through villages where time seems to stand still, the journey is more than just a ride-it’s a reconnection. With the land. With the people. With himself.
Every time he comes back, it feels like he never left. But it’s always new, a discovery waiting in the familiar. Japan isn’t just a destination; it’s the rhythm of his life, pulling him back again and again.
This is his story-one of roads ridden, friendships forged, and a place that has become a part of him. Until the next ride.
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I’m back in Oita,
the air tastes of autumn,
a sharp reminder that time never stops,
but somehow, I find my way here again.
Tokyo still hums under my skin-
fresh ink, new ideas,
but it’s these mountains, the coast,
where I feel the weight lift.
The Harley hums beneath me,
a gift brought back to life by a brother,
and we ride,
across hills that stretch forever,
through towns where time holds its breath.
I know these roads like I know myself,
but every turn feels new.
Each mile reminds me,
Japan isn’t just a place I visit-
it’s a part of me.
A rhythm I keep,
a pulse I chase.
I’ll leave soon.
I always do.
But every time, I’m called back,
like a thread pulling me home.
I’m never really gone.
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In the heart of Japan, where the mountains rise steep and the rivers carve their way through time, Josh Sirlin returns. Fresh from the chaos of Tokyo, ink still settling into his skin, his mind alive with new designs for Black Bear Brand. Yet, it’s not the city that calls him now-it’s the wild beauty of Oita, where craftsmanship, friendship, and freedom live in every turn of the road.
He rides a resurrected machine, a vintage Harley brought back to life by the hands of BJ-a brother in spirit, a master of his craft. From the ocean to the mountains, through villages where time seems to stand still, the journey is more than just a ride-it’s a reconnection. With the land. With the people. With himself.
But this isn’t just about the ride. It’s about the life that happens along the way-the laughter, the camaraderie, the playful spirit that flows as freely as the wind. The world of Black Bear Brand is more than rugged fashion; it’s a reflection of Josh’s own spirit. Fun, personal, full of life. As friends gather, rolling in from Fukuoka, the joy of the ride becomes something more-a shared moment, where design meets life in its purest form.
This is who Josh is, and this is Black Bear Brand. A life lived between adventure and craftsmanship, where the road shapes every piece he creates. Every time he comes back, it feels like he never left. Yet, it’s always new, a discovery waiting in the familiar. Japan isn’t just a destination; it’s the rhythm of his life, pulling him back again and again.
This is the story-of roads ridden, friendships forged, and the playful, personal side of a man whose creations carry the soul of the road in every stitch. Until the next ride.
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Josh Sirlin rides through the breathtaking countryside of Oita, Japan on his vintage Harley, recently brought back to life by BJ of FreeWay Customs. The fall air is crisp, the mountains majestic, and the winding roads seem endless. Joined by friends from across Japan, this is a journey through time-past ocean views, rolling hills, and ancient villages that capture the soul of Japan. The freedom of the ride, the beauty of craftsmanship, and the spirit of adventure. This is what defines Black Bear Brand. Watch and ride with us. #Craftsmanship #Adventure #BlackBearBrand