Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBazaar, a top-rated craft brewery with an online shop that became one of the top 10 Shopify stores in Israel.
Here’s a glimpse of what you’ll learn:
[0:00] Intro
[1:51] Avi Moskowitz addresses the widespread abandoned cart issues
[5:02] How to optimize the checkout experience
[13:10] Building trust with the customer to increase conversions
[20:21] Strategies for increasing profitability through checkout optimization
[27:32] The future of the customer checkout experience
[31:03] Customer segmentation tactics for the holidays and beyond
In this episode…
Brands expend money and resources acquiring customers just for them to abandon their carts at checkout. This is an industry-wide epidemic, with yearly revenue losses of up to $270 billion. How can you optimize the checkout experience to convert customers before they churn?
Avi Moskowitz, an eCommerce delivery optimizer, says that brands spend a lot of time creating content and advertising campaigns to acquire customers but overlook the checkout experience. Rather than employing quick fixes and hacks to solve the abandoned cart issue, brands must identify and segment their consumers into subscribers and first-time, returning, and high-value customers. This allows you to personalize their experiences with relevant messaging and product offers. You can also optimize the checkout page by experimenting with various layouts and simplifying shipping options. When it comes to delivery times, customers expect transparent communication and consistency.
In this week’s episode of The Digital Deep Dive, Aaron Conant chats with Avi Moskowitz, the Co-founder and CEO of PrettyDamnQuick, about optimizing the checkout experience to convert customers. Avi explains how checkout optimization enhances profitability, how to segment customers for the holiday season, and the future of the checkout experience.
Resources mentioned in this episode:
• Aaron Conant on LinkedIn - www.linkedin.com/in/aaron-conant-281b2b12/
• BWG Connect - www.bwgstrategy.com
• Avi Moskowitz on LinkedIn - www.linkedin.com/in/moskowitzavi/?originalSubdomain=il
• PrettyDamnQuick - www.prettydamnquick.com/
• PrettyDamnQuick on X - PrettyDamnTweet
• “Delivery - Increasing Profitability and Expectations With Avi Moskowitz” on The Digital Deep Dive - bwgstrategy.com/delivery-increasing-profitability-and-expectations-with-avi-moskowitz/
About BWG Connect...
BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, we have had 1x1 conversations with over 5,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting-edge and provide our clients with best-in-class guidance on how to win in the digital world. We have provided free consultations and strategy sessions for companies of all sizes, from start-ups to Fortune-100, to enable growth, resolve issues and make curated service provider introductions that can impact your digital footprint.
We have held to the philosophy of providing high-level insights and actionable knowledge with no sales pitches in order to provide to our network the ability to listen, learn and act to improve themselves as well as their organizations. Our ultimate goal is to be the resource out there to help digital executives find the research they need to excel in the modern marketplace.
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