Behind The Feature by Deeksha Anand
Behind The Feature by Deeksha Anand
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The 5 Steps to a Successful Product Vision
In this episode, we break down the COMPLETE product vision development process that seasoned founders and VCs don't want you to know. Discover the key steps involved in the product visioning process, including market research, customer validation, and strategic planning. Join us as we explore real-world examples and best practices to help you create a successful product vision.
🎯 What you'll learn:
The 5-stage framework for building unbreakable product vision
Real examples from Uber, Ola, and Zepto's journey
How to identify your TRUE target customers (most founders get this wrong)
The secret sauce of competitor analysis that VCs look for
Why most elevator pitches fail (and how to fix yours)
⚡ Key Timestamps:
0:00 - Introduction
2:17 - What is Product Visioning?
6:15 - The 5 Stages of Product Visioning
7:13 - Vision Setting: Identifying Problems
10:02 - Deep Discovery: Customer, Competitor, Market
15:54 - 3 Types of Competitors
17:30 - Collaborative Vision Tuning
18:40 - Crafting the Elevator Pitch
22:50 - Market Validation
26:52 - Visioning vs. Product-Market Fit
29:50 - Real-Life Case Study
From KiranaKart to a billion-dollar startup - learn the framework that made it possible. Hit subscribe to master product strategy that actually works.
#productstrategy #startupsuccess #ProductVision #ZeptoStory #startupfounders
Link to the PVD Template : docs.google.com/document/d/1DBpNZElf2sNlez4jWakQBC5uBNjCf3a4xmiPHPapiIk/edit?tab=t.0
WATCH NEXT:
th-cam.com/video/nwdc2129i_8/w-d-xo.html
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📧 behindthefeature@gmail.com for queries/ requests to be featured.
🔗 Linkedin : www.linkedin.com/in/deekshaanand/
Where to find Alap Ghosh:www.linkedin.com/in/alapghosh/
Disclaimer : The views expressed in this video are my own and do not reflect the official views or positions of my employer
🔔 Subscribe for more product strategy insights and hit that notification bell to stay ahead in the game!
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ความคิดเห็น

  • @bharatmali5657
    @bharatmali5657 9 วันที่ผ่านมา

    Insightful content!!

  • @kevinantony1181
    @kevinantony1181 18 วันที่ผ่านมา

    You've got a new subscriber! Was a really nice interview with Ankit, great content

  • @sathiyaprakash1012
    @sathiyaprakash1012 19 วันที่ผ่านมา

    This is awesome (straightforward and crisp) as usual by Ankit! 👍

  • @yashrajgoyal2557
    @yashrajgoyal2557 22 วันที่ผ่านมา

    Love how brands are forced to deliver more in less number of elements as the new era emerges. Video is full of substance. Gold for beginners and intermediate designers.

    • @Behind_the_feature
      @Behind_the_feature 22 วันที่ผ่านมา

      Thank you yash. Very True - Shayak perfectly captures how Gen Z's preference for minimalism is pushing brands to reimagine their design systems for cleaner, more focused experiences.

  • @SaiCharanJogu-o8g
    @SaiCharanJogu-o8g 23 วันที่ผ่านมา

    pls change audio to stero , insightful but bit painfull to hear

    • @Behind_the_feature
      @Behind_the_feature 22 วันที่ผ่านมา

      Thank you for the feedback. Will take care of it

  • @UTube-nigga
    @UTube-nigga 23 วันที่ผ่านมา

    Swiggy's UX is light years ahead from whatever crap Zomato is

  • @fidatoomintu
    @fidatoomintu 24 วันที่ผ่านมา

    Could u pls make video on customer retention strategies? From any expert who has mastered it

  • @fidatoomintu
    @fidatoomintu 26 วันที่ผ่านมา

    Very helpful

  • @fidatoomintu
    @fidatoomintu 29 วันที่ผ่านมา

    Interesting

  • @LokoMediaAH
    @LokoMediaAH หลายเดือนก่อน

    Insightful 🎉

  • @manashkashyap7780
    @manashkashyap7780 หลายเดือนก่อน

    I think product breakdowns are amazing

    • @Behind_the_feature
      @Behind_the_feature หลายเดือนก่อน

      Let me know which products are you keen on!

  • @rishikeshyawalkar284
    @rishikeshyawalkar284 หลายเดือนก่อน

    Love it! Such an insightful video

  • @abdfzl
    @abdfzl หลายเดือนก่อน

    So much value. Thank you Deeksha !

  • @mayankmakhija863
    @mayankmakhija863 หลายเดือนก่อน

    A kind suggestion to use mic for clear audio

  • @md_aasif_anwar
    @md_aasif_anwar หลายเดือนก่อน

    There’s an echo in your voice in the video esp. in the beginning

    • @Behind_the_feature
      @Behind_the_feature หลายเดือนก่อน

      Yes we trying fixing it. But Will take care in the upcoming videos

  • @ajaynorbell
    @ajaynorbell หลายเดือนก่อน

    I am looking for a job in UX/UI designer role with 8 years of experience

    • @Behind_the_feature
      @Behind_the_feature หลายเดือนก่อน

      I would recommend keeping a look out on linkedin for relevant roles

  • @AyushGupta-kh3cw
    @AyushGupta-kh3cw 2 หลายเดือนก่อน

    Why The Hell Does PM always uses So Much Jargon?

    • @Behind_the_feature
      @Behind_the_feature หลายเดือนก่อน

      Thank you for your feedback. I will take care to ask the guest to simplify the concepts

  • @prasadc-ic9jc
    @prasadc-ic9jc 2 หลายเดือนก่อน

    do PM interview

    • @Behind_the_feature
      @Behind_the_feature 2 หลายเดือนก่อน

      Check out my channel there are PM interviews from dream 11 VP, Bookmyshow, Meesho, phone pe, expedia and many more

  • @thegamingtrack
    @thegamingtrack 2 หลายเดือนก่อน

    whats the app and what's this for

    • @Behind_the_feature
      @Behind_the_feature 2 หลายเดือนก่อน

      The app he is discussing about is Olx and it is for a Marketplace. Watch the entire episode on our channel : th-cam.com/video/MppWFMehB_I/w-d-xo.html

  • @rohitbetala1
    @rohitbetala1 2 หลายเดือนก่อน

    Excellent discussion, very insighful!

  • @shivmei2006
    @shivmei2006 2 หลายเดือนก่อน

    Sujoy sir u have the brilliant experience in gaming zone

  • @alkesh482
    @alkesh482 3 หลายเดือนก่อน

    Super fun conversations. Please share more talks like this.

    • @Behind_the_feature
      @Behind_the_feature 3 หลายเดือนก่อน

      Thank you, check out channel for some very interesting conversations. Specially the phone pe episode

  • @srisrinath1991
    @srisrinath1991 3 หลายเดือนก่อน

    Good info, Improve Sound Quality, All the Best 👍

  • @rams5194
    @rams5194 3 หลายเดือนก่อน

    Good insights for PMF!

  • @ayushchhabra6369
    @ayushchhabra6369 3 หลายเดือนก่อน

    Fantastic videos Deeksha! Loved your content!- Coming from someone who thinks he has very high standards for content.Especially loved the snippets you add as presentations in between- really holds the conversation's direction in my head

    • @Behind_the_feature
      @Behind_the_feature 3 หลายเดือนก่อน

      Thanks a ton Ayush, I would love to hear what is the kind of topics you would be more keen to learn

  • @piyushanand6288
    @piyushanand6288 4 หลายเดือนก่อน

    very helpfull video got to learn many more things

  • @umarmomin7451
    @umarmomin7451 4 หลายเดือนก่อน

    Very helpful ❤

  • @SrinivasaRao-c9v
    @SrinivasaRao-c9v 4 หลายเดือนก่อน

    Nitin is one of the best product leaders which Industry has produced. Candidates specially use to ask, to see if they can join his team. More more to you Nitin.

    • @Behind_the_feature
      @Behind_the_feature 4 หลายเดือนก่อน

      That is true. The learnings in this video are a goldmine

  • @manisingh7023
    @manisingh7023 4 หลายเดือนก่อน

    i thought he could give more better insights, answers were too same like other. You can cover any tips and tricks to minimise the ux journey, and how one can minimise the ux part if he or she is a solo designer. As a designer the most common issue we all face is the time limit be companies so that development team can get more time.

    • @Behind_the_feature
      @Behind_the_feature 4 หลายเดือนก่อน

      Please could you throw more light om what you mean by minimize the UX journey?

    • @manisingh7023
      @manisingh7023 2 หลายเดือนก่อน

      @@Behind_the_feature reducing the steps involved in ux process, as companies most of time are focused to spend less time on design and more on development.

  • @Prince.Dhankhar
    @Prince.Dhankhar 4 หลายเดือนก่อน

    How on earth does this channel only have a few hundred subscribers? This is ridiculous-the content is way too good for that!

    • @Behind_the_feature
      @Behind_the_feature 4 หลายเดือนก่อน

      Please do like, subscribe and share with all

  • @rajdeepshaw94
    @rajdeepshaw94 4 หลายเดือนก่อน

    awesome

  • @pragatigupta5781
    @pragatigupta5781 5 หลายเดือนก่อน

    Bahut badhiya

  • @nikhiljoshi5208
    @nikhiljoshi5208 5 หลายเดือนก่อน

    Loved it he is very knowledgeable also loved your interviewing skills.

  • @srikkanth-tech
    @srikkanth-tech 5 หลายเดือนก่อน

    The content sways too basic although he starts off saying people are not stupid.. For designers using figma is not a secret. Lost interest half-way through, could have been better.

    • @Behind_the_feature
      @Behind_the_feature 5 หลายเดือนก่อน

      Thank you for the feedback. Can you share what kind of questions / themes you would like me to cover?

  • @ShanuAhluwaliaVij
    @ShanuAhluwaliaVij 5 หลายเดือนก่อน

    Just what I needed to hear. Thanks for doing this video

    • @Behind_the_feature
      @Behind_the_feature 5 หลายเดือนก่อน

      Thank you. It's great to hear this was helpful

  • @Behind_the_feature
    @Behind_the_feature 5 หลายเดือนก่อน

    Watch the entire video here : th-cam.com/video/XpUQDNnaMko/w-d-xo.html

  • @Behind_the_feature
    @Behind_the_feature 5 หลายเดือนก่อน

    Watch the full video here : th-cam.com/video/CNmV_65obr0/w-d-xo.html

  • @subodhpandey-x1u
    @subodhpandey-x1u 6 หลายเดือนก่อน

    Thanks for creating this series! It's very interesting and insightful. Will wait for more videos in this series

  • @Hi_its_me_apa
    @Hi_its_me_apa 6 หลายเดือนก่อน

    👍

  • @Hi_its_me_apa
    @Hi_its_me_apa 6 หลายเดือนก่อน

    Informative content 👌 👍

  • @ProductAnalyst-gd7if
    @ProductAnalyst-gd7if 6 หลายเดือนก่อน

    I understand that the theme is focused on B2C, how does this transmute to B2B customers?

    • @Behind_the_feature
      @Behind_the_feature 6 หลายเดือนก่อน

      The fundamental principles guiding product management in both B2C and B2B sectors remain centered around curiosity, customer obsession, and data centricity. Both prioritize customer retention by addressing existing pain points. The primary distinction lies in large-scale B2B environments where revenue is concentrated among a select few clients, granting them substantial influence over product decisions. Nevertheless, even in these cases, most companies persist in addressing end-user challenges through their products. In smaller-scale B2B scenarios where revenue share is more evenly distributed among clients, operational dynamics resemble those found in B2C markets. Keep a watch out for our upcoming episodes where we will talk to B2B product leader of freshworks

  • @SGS333
    @SGS333 6 หลายเดือนก่อน

    This is Good 👍🏻 informative perspective

  • @Hi_its_me_apa
    @Hi_its_me_apa 7 หลายเดือนก่อน

    Wow such a informative podcast.

  • @akhilius_
    @akhilius_ 7 หลายเดือนก่อน

    This was quite informative. Great podcast! ✨️

  • @vivekvadoliya9647
    @vivekvadoliya9647 7 หลายเดือนก่อน

    I am working for digital. I have a suggestions to integrate AI with APP. It will help to improve user experience in personalized way. Example: everytime when user open the App, based on analytical data alert/pop up should be shown to user. It will increase app engagement. Ex: 1) if user didn't complete the 10 k steps in a day then user should be nudge in notification or popup inside app to walk more or sync step data. 2) on weekly or monthly basis user should get prompt regarding Health Return / Activ Dayz. (Here automation will be helpful) 3) user with PED's, should get some discount on online medicine buying. (Via Vouchers) It is somewhat cost impacting but we can get user insight data. It will help in Under writing cases.

    • @Behind_the_feature
      @Behind_the_feature 7 หลายเดือนก่อน

      Thanks Vivek. Will definitely share it with the team!

    • @Behind_the_feature
      @Behind_the_feature 6 หลายเดือนก่อน

      Thank you , I have shared these suggestions with yhe ABHI team!

  • @shilpashanbhag8204
    @shilpashanbhag8204 7 หลายเดือนก่อน

    Absolutely wow watch. Enlightening and much more.

    • @Behind_the_feature
      @Behind_the_feature 6 หลายเดือนก่อน

      Thank you! Please subscribe for more such content

  • @SGS333
    @SGS333 7 หลายเดือนก่อน

    Insightful💡

    • @Behind_the_feature
      @Behind_the_feature 5 หลายเดือนก่อน

      Let me know what are some of the other insights you would be keen on!

  • @savishbedi1379
    @savishbedi1379 8 หลายเดือนก่อน

    Amazing

  • @manavthakur6169
    @manavthakur6169 8 หลายเดือนก่อน

    Hi, please check your email.

  • @MrJimeetjain
    @MrJimeetjain 8 หลายเดือนก่อน

    Amazing content and great episodes.