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Behind The Feature by Deeksha Anand
เข้าร่วมเมื่อ 13 เม.ย. 2024
Deeksha is a tech industry insider and the host of "Behind the Feature," your VIP pass to India's digital revolution.
She is:
- A Product Marketing Manager at Google with 13+ years of experience in the tech & financial services industry
- A Chartered Accountant, bringing financial acumen to tech and product strategies
- She holds an MBA degree from the Indian School of Business.
"Behind the Feature" offers exclusive interviews, in-depth case studies, and actionable insights from founders and leaders of India's most successful tech companies, blending technology, product, and financial perspectives.
New episodes every 2nd and 4th Thursday of the month.
Connect with Deeksha:
LinkedIn: www.linkedin.com/in/deekshaanand/
For business inquiries: behindthefeature@gmail.com
Subscribe now to unlock the future of Indian tech and accelerate your digital career!
She is:
- A Product Marketing Manager at Google with 13+ years of experience in the tech & financial services industry
- A Chartered Accountant, bringing financial acumen to tech and product strategies
- She holds an MBA degree from the Indian School of Business.
"Behind the Feature" offers exclusive interviews, in-depth case studies, and actionable insights from founders and leaders of India's most successful tech companies, blending technology, product, and financial perspectives.
New episodes every 2nd and 4th Thursday of the month.
Connect with Deeksha:
LinkedIn: www.linkedin.com/in/deekshaanand/
For business inquiries: behindthefeature@gmail.com
Subscribe now to unlock the future of Indian tech and accelerate your digital career!
The 5 Steps to a Successful Product Vision
In this episode, we break down the COMPLETE product vision development process that seasoned founders and VCs don't want you to know. Discover the key steps involved in the product visioning process, including market research, customer validation, and strategic planning. Join us as we explore real-world examples and best practices to help you create a successful product vision.
🎯 What you'll learn:
The 5-stage framework for building unbreakable product vision
Real examples from Uber, Ola, and Zepto's journey
How to identify your TRUE target customers (most founders get this wrong)
The secret sauce of competitor analysis that VCs look for
Why most elevator pitches fail (and how to fix yours)
⚡ Key Timestamps:
0:00 - Introduction
2:17 - What is Product Visioning?
6:15 - The 5 Stages of Product Visioning
7:13 - Vision Setting: Identifying Problems
10:02 - Deep Discovery: Customer, Competitor, Market
15:54 - 3 Types of Competitors
17:30 - Collaborative Vision Tuning
18:40 - Crafting the Elevator Pitch
22:50 - Market Validation
26:52 - Visioning vs. Product-Market Fit
29:50 - Real-Life Case Study
From KiranaKart to a billion-dollar startup - learn the framework that made it possible. Hit subscribe to master product strategy that actually works.
#productstrategy #startupsuccess #ProductVision #ZeptoStory #startupfounders
Link to the PVD Template : docs.google.com/document/d/1DBpNZElf2sNlez4jWakQBC5uBNjCf3a4xmiPHPapiIk/edit?tab=t.0
WATCH NEXT:
th-cam.com/video/nwdc2129i_8/w-d-xo.html
th-cam.com/video/QeMYLLxFF0U/w-d-xo.html
📧 behindthefeature@gmail.com for queries/ requests to be featured.
🔗 Linkedin : www.linkedin.com/in/deekshaanand/
Where to find Alap Ghosh:www.linkedin.com/in/alapghosh/
Disclaimer : The views expressed in this video are my own and do not reflect the official views or positions of my employer
🔔 Subscribe for more product strategy insights and hit that notification bell to stay ahead in the game!
🎯 What you'll learn:
The 5-stage framework for building unbreakable product vision
Real examples from Uber, Ola, and Zepto's journey
How to identify your TRUE target customers (most founders get this wrong)
The secret sauce of competitor analysis that VCs look for
Why most elevator pitches fail (and how to fix yours)
⚡ Key Timestamps:
0:00 - Introduction
2:17 - What is Product Visioning?
6:15 - The 5 Stages of Product Visioning
7:13 - Vision Setting: Identifying Problems
10:02 - Deep Discovery: Customer, Competitor, Market
15:54 - 3 Types of Competitors
17:30 - Collaborative Vision Tuning
18:40 - Crafting the Elevator Pitch
22:50 - Market Validation
26:52 - Visioning vs. Product-Market Fit
29:50 - Real-Life Case Study
From KiranaKart to a billion-dollar startup - learn the framework that made it possible. Hit subscribe to master product strategy that actually works.
#productstrategy #startupsuccess #ProductVision #ZeptoStory #startupfounders
Link to the PVD Template : docs.google.com/document/d/1DBpNZElf2sNlez4jWakQBC5uBNjCf3a4xmiPHPapiIk/edit?tab=t.0
WATCH NEXT:
th-cam.com/video/nwdc2129i_8/w-d-xo.html
th-cam.com/video/QeMYLLxFF0U/w-d-xo.html
📧 behindthefeature@gmail.com for queries/ requests to be featured.
🔗 Linkedin : www.linkedin.com/in/deekshaanand/
Where to find Alap Ghosh:www.linkedin.com/in/alapghosh/
Disclaimer : The views expressed in this video are my own and do not reflect the official views or positions of my employer
🔔 Subscribe for more product strategy insights and hit that notification bell to stay ahead in the game!
มุมมอง: 200
วีดีโอ
Quick Tips to Nail Product Management in 5 Minutes | Indian Market Insights
มุมมอง 166วันที่ผ่านมา
Are you interested in a career in product management in India? In this video, we'll explore the skills, qualifications, and experience required to succeed in this field. From understanding the Indian market to developing a product strategy, we'll cover everything you need to know to become a successful product manager in India. Whether you're a student, a professional looking to switch careers,...
Top Data Analyst Reveals Secrets to Telling Compelling Stories!
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Join us with Ankit Chaudhary (Ex-Facebook, Microsoft, Indeed) as he reveals how data storytelling transformed his product management career. Want to know the secrets to telling compelling data stories like a pro? In this video, we're spilling the beans on the techniques used by ex-Microsoft Product Managers to craft narratives that drive action and inspire change. From data visualization to sto...
Why Zomato's UX is So Good (and How They Did It)
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Key Strategies to Build Products Customers Love | Insights from a Product Management Maestro
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Unlocking Product Management Secrets: From Travel Tech to Used Cars
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How Meesho Boosted Revenue with One Simple Feature
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Gen AI EXPERT Shares Top Product Management Secrets for 2024
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Inside PhonePe's Success: How They Reached 500M Users in India's Digital Revolution
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Ludo King's 1 Billion-Downloads Secret: How they conquered India
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Crush Your PMM Career with LinkedIn's India Lead Product Marketing Manager!
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Stop Chasing Users, Make Them Obsessed: The Gamification Way
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How This Indian Founder Built a Global Mental Health App for LGBTQ+ Users?
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Insightful content!!
Thank you!
You've got a new subscriber! Was a really nice interview with Ankit, great content
I'm glad you enjoyed it!.
This is awesome (straightforward and crisp) as usual by Ankit! 👍
Glad you liked it!
Love how brands are forced to deliver more in less number of elements as the new era emerges. Video is full of substance. Gold for beginners and intermediate designers.
Thank you yash. Very True - Shayak perfectly captures how Gen Z's preference for minimalism is pushing brands to reimagine their design systems for cleaner, more focused experiences.
pls change audio to stero , insightful but bit painfull to hear
Thank you for the feedback. Will take care of it
Swiggy's UX is light years ahead from whatever crap Zomato is
Could u pls make video on customer retention strategies? From any expert who has mastered it
Sure , that's a great idea
Very helpful
Thank you!!
Interesting
Thank you!
Insightful 🎉
Thank you!
I think product breakdowns are amazing
Let me know which products are you keen on!
Love it! Such an insightful video
Glad you enjoyed it!
So much value. Thank you Deeksha !
Glad it was helpful!
A kind suggestion to use mic for clear audio
Yes sure
There’s an echo in your voice in the video esp. in the beginning
Yes we trying fixing it. But Will take care in the upcoming videos
I am looking for a job in UX/UI designer role with 8 years of experience
I would recommend keeping a look out on linkedin for relevant roles
Why The Hell Does PM always uses So Much Jargon?
Thank you for your feedback. I will take care to ask the guest to simplify the concepts
do PM interview
Check out my channel there are PM interviews from dream 11 VP, Bookmyshow, Meesho, phone pe, expedia and many more
whats the app and what's this for
The app he is discussing about is Olx and it is for a Marketplace. Watch the entire episode on our channel : th-cam.com/video/MppWFMehB_I/w-d-xo.html
Excellent discussion, very insighful!
Thank you Rohit
Sujoy sir u have the brilliant experience in gaming zone
Agreed
Super fun conversations. Please share more talks like this.
Thank you, check out channel for some very interesting conversations. Specially the phone pe episode
Good info, Improve Sound Quality, All the Best 👍
Yes for sure
Good insights for PMF!
Thank you ram!
Fantastic videos Deeksha! Loved your content!- Coming from someone who thinks he has very high standards for content.Especially loved the snippets you add as presentations in between- really holds the conversation's direction in my head
Thanks a ton Ayush, I would love to hear what is the kind of topics you would be more keen to learn
very helpfull video got to learn many more things
Thank you!
Very helpful ❤
Thank you!
Nitin is one of the best product leaders which Industry has produced. Candidates specially use to ask, to see if they can join his team. More more to you Nitin.
That is true. The learnings in this video are a goldmine
i thought he could give more better insights, answers were too same like other. You can cover any tips and tricks to minimise the ux journey, and how one can minimise the ux part if he or she is a solo designer. As a designer the most common issue we all face is the time limit be companies so that development team can get more time.
Please could you throw more light om what you mean by minimize the UX journey?
@@Behind_the_feature reducing the steps involved in ux process, as companies most of time are focused to spend less time on design and more on development.
How on earth does this channel only have a few hundred subscribers? This is ridiculous-the content is way too good for that!
Please do like, subscribe and share with all
awesome
Thank you!
Bahut badhiya
Thank you!
Loved it he is very knowledgeable also loved your interviewing skills.
Thank you Nikhil!!
The content sways too basic although he starts off saying people are not stupid.. For designers using figma is not a secret. Lost interest half-way through, could have been better.
Thank you for the feedback. Can you share what kind of questions / themes you would like me to cover?
Just what I needed to hear. Thanks for doing this video
Thank you. It's great to hear this was helpful
Watch the entire video here : th-cam.com/video/XpUQDNnaMko/w-d-xo.html
Watch the full video here : th-cam.com/video/CNmV_65obr0/w-d-xo.html
Thanks for creating this series! It's very interesting and insightful. Will wait for more videos in this series
More to come!
Thank you 😊
👍
Informative content 👌 👍
Thank you Aparna!
I understand that the theme is focused on B2C, how does this transmute to B2B customers?
The fundamental principles guiding product management in both B2C and B2B sectors remain centered around curiosity, customer obsession, and data centricity. Both prioritize customer retention by addressing existing pain points. The primary distinction lies in large-scale B2B environments where revenue is concentrated among a select few clients, granting them substantial influence over product decisions. Nevertheless, even in these cases, most companies persist in addressing end-user challenges through their products. In smaller-scale B2B scenarios where revenue share is more evenly distributed among clients, operational dynamics resemble those found in B2C markets. Keep a watch out for our upcoming episodes where we will talk to B2B product leader of freshworks
This is Good 👍🏻 informative perspective
Thank you!
Wow such a informative podcast.
Thank you
This was quite informative. Great podcast! ✨️
Glad you enjoyed it!
I am working for digital. I have a suggestions to integrate AI with APP. It will help to improve user experience in personalized way. Example: everytime when user open the App, based on analytical data alert/pop up should be shown to user. It will increase app engagement. Ex: 1) if user didn't complete the 10 k steps in a day then user should be nudge in notification or popup inside app to walk more or sync step data. 2) on weekly or monthly basis user should get prompt regarding Health Return / Activ Dayz. (Here automation will be helpful) 3) user with PED's, should get some discount on online medicine buying. (Via Vouchers) It is somewhat cost impacting but we can get user insight data. It will help in Under writing cases.
Thanks Vivek. Will definitely share it with the team!
Thank you , I have shared these suggestions with yhe ABHI team!
Absolutely wow watch. Enlightening and much more.
Thank you! Please subscribe for more such content
Insightful💡
Let me know what are some of the other insights you would be keen on!
Amazing
Hi, please check your email.
Amazing content and great episodes.